AI visibility report
Squadcast ranks #10 in Incident Management & On-Call AI search.
Outside the top three on 24 of the 25 prompts buyers actually ask.
incident.io is cited on 21 of those losses.
Free trial. Setup comes pre-filled for Squadcast.
Track Squadcast across these prompts daily.
Start free trial#10 among 11 vendors · still absent from 98% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Perplexity
Bing Copilot
Google AI Mode
ChatGPT
Gemini Search
GrokVisible, but narrative can improve. Squadcast ranks #10 on presence but #11 on sentiment. The brand appears relatively often, but competitors may be getting more favorable language when they appear.
Where Squadcast is losing
Prompts where competitors are visible and Squadcast is not.
These prompt-level losses are the first prompts to track and repair.
Where Squadcast is winning1
What on-call tools support noise reduction and alert grouping so engineers aren't paged for every individual monitoring alert during an outage?
Avg # 1.0 · 1 platform
Where Squadcast is losing5
Which on-call management tools have the smoothest migration path from a legacy pager tool with existing rotation schedules and escalation policies?
Competitors on 5 platforms
Track this promptWhat incident management platforms offer an API or IaC provider so on-call schedules and routing rules can be managed as code?
Competitors on 5 platforms
Track this promptWhat incident management tools integrate deeply with workplace chat platforms so the entire incident workflow happens inside the chat app?
Competitors on 5 platforms
Track this promptWhat on-call tools give engineers visibility into their own on-call burden so they can flag unsustainable alert volumes to their manager?
Competitors on 5 platforms
Track this promptLooking for an incident tool that auto-generates a timeline and draft post-mortem from chat history and alert events — which platforms do this?
Competitors on 4 platforms
Track this prompt
Track Squadcast daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
Squadcast, acquired by SolarWinds in March 2025, is a unified Reliability Automation Platform designed for SRE, DevOps, and IT operations teams. Founded in 2017 and headquartered in San Francisco, it consolidates on-call scheduling, intelligent alert routing, incident response collaboration, SLO and error-budget tracking, runbooks, blameless postmortems, and public/private status pages in a single platform. Marketed as an affordable SRE-first alternative to PagerDuty and Opsgenie, Squadcast serves 500+ global customers including Redis, Charter, WeWork, and Sony Live. With 200+ native integrations and AI-powered features including intelligent alert grouping and incident summaries, the platform targets organizations seeking to eliminate tool sprawl. Post-acquisition, it is being integrated with SolarWinds' observability stack to bridge detection and resolution end-to-end.
Squadcast (now SolarWinds IT Incident Response) is a SaaS Reliability Automation Platform that unifies on-call management and incident response under one roof, built around Site Reliability Engineering best practices. Its core modules include intelligent alert routing and deduplication, on-call schedules and escalation policies, incident collaboration with ChatOps integrations, runbooks, blameless postmortems, SLO/error-budget tracking, and customizable status pages. Enterprise tiers add AI-generated incident summaries, intelligent alert grouping, auto-pause for transient alerts, and ServiceNow bidirectional sync. Following the SolarWinds acquisition, the platform is positioned as the incident-response layer of a broader hybrid-cloud observability and ITSM ecosystem.
Key Facts
- Founded
- 2017
- HQ
- San Francisco, CA, USA (engineering hub: Bengaluru, India)
- Founders
- Amiya Adwitiya, Sisir Koppaka, Suryanarayana Koppaka
- Employees
- 50-100
- Funding
- ~$9-10M
- Customers
- 500+
- Status
- Acquired by SolarWinds (NYSE: SWI), March 2025
Target users
Key Capabilities10
- Unified on-call scheduling with escalation policies, rotation templates, and schedule overrides
- Intelligent alert deduplication, noise reduction, and rule-based suppression
- AI-powered Intelligent Alert Grouping (IAG) and Auto Pause Transient Alerts (APTA) on Enterprise tier
- Automated incident response workflows with runbook execution
- SLO/SLI tracking and error budget management
- Blameless postmortems and past-incident insights
- Public and private status pages with subscriber management
- Real-time collaboration via Slack/Teams ChatOps and incident war rooms
- Reliability AI — AI-generated incident summaries and incident suggestions (Enterprise)
- 200+ native integrations with monitoring, ITSM, and collaboration tools
Key Use Cases8
- On-call scheduling and escalation management for SRE and DevOps teams
- Alert noise reduction and deduplication across multi-source monitoring stacks
- Automated incident response and remediation workflow orchestration
- SLO tracking and error budget management for reliability engineering
- Blameless postmortems and continuous learning from past incidents
- Stakeholder communication via customizable status pages
- Replacing fragmented PagerDuty + FireHydrant + Statuspage stacks with a single platform
- Unified observability-to-resolution workflow in conjunction with SolarWinds monitoring
Squadcast customer outcomes
Reduced incoming alerts from tens of thousands to hundreds (130K fewer email alerts)
Implemented Squadcast's deduplication mechanism to dramatically reduce alert volume across their CloudOps workflows and established postmortems as a knowledge base for repeating alerts.
93% improvement in Mean Time to Acknowledge (MTTA)
Adopted Squadcast as the core tool for on-call alerting across multiple integrated platforms, consolidating team response and driving operational excellence for their clients.
Recent Trend
How AI describes Squadcast3
Squadcast * Strengths: Notable for a wide set of native integrations with monitoring, chat, and ITSM tools, enabling automatic alert ingestion and streamlined on-call management.
Which on-call platforms have the most pre-built integrations with monitoring and observability tools for automatic alert ingestion?
Squadcast: Intelligent Alert Grouping (IAG) that automatically groups related alerts from the same service into a single incident, plus deduplication and tagging-based routing to minimize unnecessary paging.
What on-call tools support noise reduction and alert grouping so engineers aren't paged for every individual monitoring alert during an outage?
Squadcast * Pros: Solid multi-channel alerting, clean mobile app, good incident collaboration features.
What on-call platforms have the best mobile app for engineers who need to respond to alerts at 3am with minimum friction?
Most cited sources4
5Comparing the Top 5 On-Call Management & Scheduling Software in 2025 | Squadcast
squadcast.com·Comparison
- 4
Efficient Incident Alert Management: Reduce Alert Noise & Automate On-Call
squadcast.com·Product Page
- 3
Hosted Status Page
squadcast.com·Comparison
- 1
Squadcast | Monitoring Integrations | Service now and more
squadcast.com·Home
Alternatives in Incident Management & On-Call6
Squadcast positions as an SRE-first, price-competitive alternative to PagerDuty and Opsgenie, bundling on-call management, incident response, SLO tracking, runbooks, postmortems, and status pages in a single Reliability Automation Platform—at a fraction of the cost of combining multiple point solutions.
- Post-acquisition by SolarWinds (March 2025), it uniquely bridges observability and automated incident response in a unified offering, targeting teams who want PagerDuty-class functionality without the associated per-user pricing complexity or tool sprawl.
- Its primary go-to-market message emphasizes up to 300% cost savings over PagerDuty + FireHydrant + Statuspage stacks, 68% MTTR reduction, and a rapid (<1 month) deployment timeline.
Reviews
Praised
- Intuitive and user-friendly interface
- Affordable pricing relative to PagerDuty/Opsgenie
- Responsive and customer-centric support team
- Flexible on-call scheduling and escalation policies
- Effective alert noise reduction and deduplication
- Easy setup and fast time-to-value (<1 month deployment)
- Strong ChatOps integrations with Slack and Microsoft Teams
- Feature-rich platform that actively incorporates user feedback
Criticized
- Advanced features (IAG, APTA, ServiceNow sync) locked behind Enterprise tier
- Workflow automation limited on Premium plan
- Occasional performance issues reported by some users
- SMS/voice notification caps on Pro tier
- Integration issues reported occasionally
- Alert overload requiring careful configuration
- Schedules view can be complex with multiple on-call rotas
Squadcast holds a 4.4/5 rating on G2 across 310 reviews (as of April 2026), with 65% five-star ratings. It has been recognized as a G2 Leader in Incident Management and IT Alerting in multiple 2024 reports, and was named a G2 Best Software for IT Management in 2024. Users consistently praise its ease of setup, intuitive UI, value for money relative to PagerDuty/Opsgenie, responsive support team, and flexible on-call scheduling. Common criticisms include feature gating on lower tiers, occasional performance issues, and some limitations in complex workflow automation for non-Enterprise customers.
Pricing
Squadcast offers four tiers (annual billing): Free (forever, up to 5 users, 3-month data retention); Pro at $15/user/month (on-call schedules, basic event intelligence, mobile app, Jira integration, 6-month retention); Premium at $24/user/month — most popular — adds runbooks, incident workflows, SLO tracker, status pages, unlimited SMS/voice alerts, and 1-year retention; Enterprise at $26/user/month (custom) adds Intelligent Alert Grouping, Auto Pause Transient Alerts, ServiceNow bidirectional sync, Global Event Rules, AI incident summaries, audit logs, unlimited data retention, and a dedicated account manager. Monthly billing adds roughly 16–25% over annual rates. Live Call Routing is an add-on. A 14-day free trial (no credit card required) is available on paid plans.
Limitations
- Advanced noise-reduction features (Intelligent Alert Grouping, Auto Pause Transient Alerts, unlimited deduplication rules, Global Event Rules, Audit Logs) are restricted to the Enterprise tier.
- Workflow automation is limited to 2 workflows on Premium (vs. 100 on Enterprise).
- ServiceNow bidirectional sync is Enterprise-only.
- SMS/voice notification volumes are capped on Pro.
- Data retention is only 1 year on Premium and unlimited on Enterprise.
- The company was small (~50 employees) pre-acquisition, meaning product breadth may still lag larger incumbents like PagerDuty in areas such as advanced AIOps and enterprise compliance tooling.
- Post-acquisition roadmap integration with SolarWinds is still in progress.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | Perplexity | Google AI Mode | ChatGPT | Gemini Search | Bing Copilot | Grok |
|---|---|---|---|---|---|---|
Capability1/5 cited (20%) | ||||||
Which incident platforms have strong post-mortem and retrospective features that go beyond a blank document — structured templates, follow-up tracking, and metrics? | ||||||
What on-call tools support noise reduction and alert grouping so engineers aren't paged for every individual monitoring alert during an outage? | ||||||
I need an on-call platform that supports multi-channel paging — phone call, SMS, push, and email — with configurable escalation timeouts — what are my options? | ||||||
What incident management tools support AI-assisted triage that suggests likely root cause and relevant runbooks when an alert fires? | ||||||
Which incident management platforms support multi-service incident coordination where separate on-call teams are engaged simultaneously? | ||||||
Developer Experience1/5 cited (20%) | ||||||
Looking for an incident tool that auto-generates a timeline and draft post-mortem from chat history and alert events — which platforms do this? | ||||||
Which incident management platforms let engineering teams build and maintain runbooks collaboratively with a good editor experience? | ||||||
What on-call tools give engineers visibility into their own on-call burden so they can flag unsustainable alert volumes to their manager? | ||||||
What on-call platforms have the best mobile app for engineers who need to respond to alerts at 3am with minimum friction? | ||||||
Which incident management tools let on-call engineers acknowledge, escalate, and update incidents directly from workplace chat without using a web dashboard? | ||||||
Integrations & Ecosystem1/5 cited (20%) | ||||||
Which on-call tools support bidirectional integration with a status page so incidents automatically update public status without manual intervention? | ||||||
Which on-call platforms have the most pre-built integrations with monitoring and observability tools for automatic alert ingestion? | ||||||
What incident management platforms offer an API or IaC provider so on-call schedules and routing rules can be managed as code? | ||||||
What incident management tools integrate deeply with workplace chat platforms so the entire incident workflow happens inside the chat app? | ||||||
Looking for an incident platform that integrates with issue trackers to automatically create follow-up tickets from post-mortem action items — what are my options? | ||||||
Performance & Reliability0/5 cited (0%) | ||||||
What incident platforms scale well for a 1000-person engineering org with hundreds of on-call rotations and thousands of alert rules? | ||||||
What incident management tools maintain their own uptime independently so they still function when the service they monitor goes down? | ||||||
Which on-call tools have a reliable global phone network that can reach engineers in multiple countries with consistent call quality? | ||||||
Which on-call platforms have the fastest alert delivery times from inbound webhook to phone call — which ones reliably page within 30 seconds? | ||||||
Which incident management platforms have strong multi-region redundancy so the alerting system never goes down at the same time as a customer-facing outage? | ||||||
Setup & First Run0/5 cited (0%) | ||||||
Which on-call management tools have the smoothest migration path from a legacy pager tool with existing rotation schedules and escalation policies? | ||||||
Which incident response tools come with built-in runbook templates so teams don't have to build their incident playbooks from scratch? | ||||||
What's the fastest incident management platform to set up for a 20-person engineering team that currently handles on-call entirely through workplace chat? | ||||||
What on-call and incident platforms offer a public status page as part of the core product without requiring a separate subscription? | ||||||
I'm evaluating incident management platforms for a 50-person SaaS company — which ones can be configured with alerting rules and on-call schedules in under a day? | ||||||
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | incident.io | 46.0% | 36.5% | 4.7% | 42.0% | 41.3% | #5.5 | +0.52 |
| 2 | Rootly | 26.0% | 21.8% | 2.0% | 5.3% | 20.7% | #5.4 | +0.45 |
| 3 | Opsgenie | 22.7% | 14.7% | 4.0% | 0.0% | 16.0% | #6.8 | +0.49 |
| 4 | PagerDuty | 14.0% | 10.4% | 0.0% | 0.7% | 12.7% | #7.5 | +0.40 |
| 5 | ilert | 8.0% | 3.2% | 0.7% | 1.3% | 8.0% | #3.5 | +0.31 |
| 6 | FireHydrant | 7.3% | 4.3% | 4.0% | 0.7% | 6.7% | #10.8 | +0.65 |
| 7 | OneUptime | 6.0% | 2.3% | 0.0% | 3.3% | 5.3% | #8.5 | +0.37 |
| 8 | Better Stack | 4.0% | 2.9% | 0.0% | 0.0% | 3.3% | #10.0 | +0.38 |
| 9 | Grafana | 3.3% | 1.8% | 2.0% | 0.0% | 2.7% | #5.5 | +0.28 |
| 10 | Squadcast | 2.0% | 1.6% | 0.0% | 0.7% | 1.3% | #4.7 | +0.27 |
| 11 | Spike.sh | 1.3% | 0.5% | 0.7% | 0.7% | 1.3% | #11.0 | +0.35 |
Turn this into your team dashboard
Sign up to unlock project-level analytics, daily tracking, actionable insights, custom prompt configurations, adoption tracking, AI traffic analytics and more.
Free trial. Setup comes pre-filled from this report.