AI visibility report
ilert ranks #9 in Incident Management & On-Call AI search.
Outside the top three on 24 of the 25 prompts buyers actually ask.
incident.io is cited on 23 of those losses.
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Track ilert across these prompts daily.
Start free trial#9 among 11 vendors · still absent from 98.7% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Gemini Search
Perplexity
Bing Copilot
ChatGPT
Google AI Mode
GrokHow to read this. ilert appears in 1.3% of tracked prompt responses and ranks #9 among 11 vendors. Presence is absolute coverage; share of voice is relative citation share; sentiment measures tone only when the brand appears.
Where ilert is losing
Prompts where competitors are visible and ilert is not.
These prompt-level losses are the first prompts to track and repair.
Where ilert is winning
No clear strengths identified yet.
Where ilert is losing5
Looking for an incident tool that auto-generates a timeline and draft post-mortem from chat history and alert events — which platforms do this?
Competitors on 5 platforms
Track this promptWhich on-call tools have a reliable global phone network that can reach engineers in multiple countries with consistent call quality?
Competitors on 5 platforms
Track this promptWhat on-call tools give engineers visibility into their own on-call burden so they can flag unsustainable alert volumes to their manager?
Competitors on 5 platforms
Track this promptWhich incident platforms have strong post-mortem and retrospective features that go beyond a blank document — structured templates, follow-up tracking, and metrics?
Competitors on 5 platforms
Track this promptWhich incident management tools let on-call engineers acknowledge, escalate, and update incidents directly from workplace chat without using a web dashboard?
Competitors on 5 platforms
Track this prompt
Track ilert daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
ilert GmbH is a German SaaS company founded in 2011 and headquartered in Cologne, offering an AI-first platform for incident management, on-call scheduling, and status pages. The product covers the full incident response lifecycle: multi-channel alerting via SMS, voice, push, WhatsApp, and Telegram; on-call schedule and escalation management; ChatOps for Slack, Microsoft Teams, and Google Chat; call routing with an AI Voice Agent; and public, private, and audience-specific status pages. Its AI SRE agent autonomously investigates alerts by analyzing logs, metrics, and recent changes, then proposes or executes remediation. ilert is GDPR-compliant with EU data residency and ISO 27001 certified, serving enterprises including REWE digital, Lufthansa Systems, Adesso, and Bertelsmann across retail, finance, telecom, and tech sectors.
ilert is an AI-first incident management and on-call platform built in Germany, offering automated alert investigation via an AI SRE agent, multi-channel alerting, on-call scheduling, ChatOps, intelligent call routing with an AI Voice Agent, and integrated status pages. It is marketed as a GDPR-compliant, privacy-focused alternative to PagerDuty and Opsgenie for DevOps, SRE, IT Ops, MSP, and security teams.
Key Facts
- Founded
- 2011
- HQ
- Cologne, Germany
- Founders
- Birol Yildiz, Christian Fröhlingsdorf, Roman Frey
- Employees
- 10-50
- Status
- Private
Target users
Key Capabilities10
- AI SRE agent: autonomous real-time alert investigation, root-cause analysis, and remediation with human-in-the-loop governance
- Multi-channel actionable alerting: SMS, voice, push, email, WhatsApp, and Telegram with one-click acknowledgment
- On-call scheduling with AI-assisted calendar generation, rotations, overrides, and escalation policies
- ChatOps for Slack, Microsoft Teams, and Google Chat with in-channel incident actions and war-room creation
- Call routing hotline with multi-level IVR, AI Voice Agent first-response, and support-hours-based routing
- Public, private, and audience-specific status pages with AI-generated stakeholder communications
- Event Flows: visual workflow builder for intelligent alert routing, filtering, threshold logic, and event transformation
- AI-assisted postmortem generation synthesized from incident timelines and chat logs
- Terraform provider for IaC management of alert sources, escalation policies, and on-call schedules
- MTTA/MTTR, on-call, and notification analytics reports with label filtering
Key Use Cases7
- DevOps and SRE on-call management for cloud-native and microservice environments
- Enterprise IT operations alerting and incident escalation across hybrid infrastructure
- Managed service providers (MSPs) managing multi-tenant on-call and customer-facing status pages
- Security incident response with structured escalation and full audit trails
- Industrial operations and IoT alerting for 24/7 critical uptime requirements
- Opsgenie and PagerDuty migration for GDPR-conscious and European-headquartered organizations
- Customer support and ITSM workflows via bidirectional sync with ticketing tools
ilert customer outcomes
Implemented ilert to manage on-call teams across a complex microservice landscape for grocery delivery, pickup, and marketplace services across Germany, resulting in faster incident resolution times, fewer service disruptions, and an enhanced digital customer experience.
Recent Trend
How AI describes ilert3
ilert : Offers native AI-powered post-mortem generation that scans connected chat channels (Slack, MS Teams, Google Chat) and parses alert lifecycles and historical updates to formulate technical summaries and action items.
What on-call tools support noise reduction and alert grouping so engineers aren't paged for every individual monitoring alert during an outage?
ilert provides a comprehensive ilert Terraform Provider designed for SRE and DevOps workflows, letting you codify alert sources, escalation policies, node-based call flows, and on-call schedules directly.
Which on-call tools support bidirectional integration with a status page so incidents automatically update public status without manual intervention?
ilert * How it works: Utilizes ChatOps extensively across Slack, Microsoft Teams, and Google Chat to manage alerts and coordinate responses.
Looking for an incident tool that auto-generates a timeline and draft post-mortem from chat history and alert events — which platforms do this?
Most cited sources1
Alternatives in Incident Management & On-Call6
ilert positions itself as a privacy-first, AI-first alternative to PagerDuty and Opsgenie, targeting European enterprises and global DevOps/SRE teams that require GDPR compliance and EU data residency.
- Built and hosted in Germany with ISO 27001 certification, it emphasizes deeper AI integration across the full incident lifecycle—autonomous alert investigation, AI-assisted on-call scheduling, AI Voice Agent, and postmortem generation—at a lower per-seat cost than category leaders.
- The Opsgenie EOL (sales cutoff June 2025, full sunset April 2027) is an active migration driver ilert explicitly targets.
Reviews
Praised
- Reliable multi-channel alerting (SMS, voice, push, WhatsApp)
- Intuitive on-call scheduling and escalation policies
- Seamless integrations with Slack, Jira, Datadog, and PRTG
- Fast initial setup and quick time-to-value
- Responsive and personal customer support
- Mobile app for on-the-go incident management
- Clear alert vs. incident separation (noted as improvement over PagerDuty)
- Cost-effectiveness relative to PagerDuty and Opsgenie
Criticized
- Pricing steep for smaller teams
- Some integrations complex to configure
- Mobile app lags desktop feature parity
- Limited notification customization options
- Advanced features (SSO, event flows, ITSM) gated to higher-tier plans
- Small public review corpus limits peer validation
User reviews on G2 (4.2/5, 10 reviews) and Capterra describe ilert as reliable, intuitive, and quick to set up, particularly praising its multi-channel alerting, flexible on-call scheduling, seamless integrations with tools like Slack, Jira, and Datadog, and responsive personal customer support. Criticisms include per-seat pricing that can feel steep for smaller teams, some integrations requiring manual configuration effort, and the mobile app trailing the desktop experience in advanced features.
Pricing
Four-tier SaaS model billed per user per month.
- Free
up to 5 users, 1 on-call schedule, 100 SMS/voice notifications/month.
- Pro
from €19/user/month (min. 3 users), unlimited SMS/voice, SSO, unlimited on-call schedules, 250 AI credits/month.
- Scale
from €39/user/month (min. 3 users), adds team-based organization, event flows, intelligent grouping, ITSM integrations, 2-way integrations, 1,000 AI credits/month.
- Enterprise
custom pricing, up to 99.99% SLA, dedicated CSM, advanced RBAC, 5,000 AI credits/month. Annual billing saves 20%. Call routing, heartbeat monitors, and advanced status pages are paid add-ons. AI SRE features are in closed beta with credit gating.
Limitations
- AI SRE autonomous investigation and intelligent alert triage are in closed beta as of Q1 2026, gated behind AI credits per account.
- Pricing is reported as steep for small teams by multiple reviewers.
- Mobile app is noted as lagging behind the desktop in feature depth.
- SCIM provisioning is listed as 'coming soon' on Enterprise.
- Advanced features including intelligent grouping, event flows, and ITSM integrations are restricted to Scale and Enterprise tiers.
- SSO requires Pro plan or above.
- Public review corpus is small (10 reviews on G2), limiting third-party validation.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | Perplexity | Bing Copilot | ChatGPT | Google AI Mode | Gemini Search | Grok |
|---|---|---|---|---|---|---|
Capability0/5 cited (0%) | ||||||
I need an on-call platform that supports multi-channel paging — phone call, SMS, push, and email — with configurable escalation timeouts — what are my options? | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What on-call tools support noise reduction and alert grouping so engineers aren't paged for every individual monitoring alert during an outage? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which incident management platforms support multi-service incident coordination where separate on-call teams are engaged simultaneously? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which incident platforms have strong post-mortem and retrospective features that go beyond a blank document — structured templates, follow-up tracking, and metrics? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What incident management tools support AI-assisted triage that suggests likely root cause and relevant runbooks when an alert fires? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Developer Experience1/5 cited (20%) | ||||||
Which incident management platforms let engineering teams build and maintain runbooks collaboratively with a good editor experience? | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Looking for an incident tool that auto-generates a timeline and draft post-mortem from chat history and alert events — which platforms do this? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
What on-call tools give engineers visibility into their own on-call burden so they can flag unsustainable alert volumes to their manager? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What on-call platforms have the best mobile app for engineers who need to respond to alerts at 3am with minimum friction? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which incident management tools let on-call engineers acknowledge, escalate, and update incidents directly from workplace chat without using a web dashboard? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Integrations & Ecosystem1/5 cited (20%) | ||||||
Which on-call platforms have the most pre-built integrations with monitoring and observability tools for automatic alert ingestion? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What incident management tools integrate deeply with workplace chat platforms so the entire incident workflow happens inside the chat app? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
What incident management platforms offer an API or IaC provider so on-call schedules and routing rules can be managed as code? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Looking for an incident platform that integrates with issue trackers to automatically create follow-up tickets from post-mortem action items — what are my options? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which on-call tools support bidirectional integration with a status page so incidents automatically update public status without manual intervention? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Performance & Reliability0/5 cited (0%) | ||||||
Which incident management platforms have strong multi-region redundancy so the alerting system never goes down at the same time as a customer-facing outage? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What incident management tools maintain their own uptime independently so they still function when the service they monitor goes down? | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which on-call platforms have the fastest alert delivery times from inbound webhook to phone call — which ones reliably page within 30 seconds? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What incident platforms scale well for a 1000-person engineering org with hundreds of on-call rotations and thousands of alert rules? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which on-call tools have a reliable global phone network that can reach engineers in multiple countries with consistent call quality? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Setup & First Run0/5 cited (0%) | ||||||
What on-call and incident platforms offer a public status page as part of the core product without requiring a separate subscription? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What's the fastest incident management platform to set up for a 20-person engineering team that currently handles on-call entirely through workplace chat? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which incident response tools come with built-in runbook templates so teams don't have to build their incident playbooks from scratch? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which on-call management tools have the smoothest migration path from a legacy pager tool with existing rotation schedules and escalation policies? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
I'm evaluating incident management platforms for a 50-person SaaS company — which ones can be configured with alerting rules and on-call schedules in under a day? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | incident.io | 51.3% | 39.0% | 8.7% | 41.3% | 61.3% | #4.1 | +0.38 |
| 2 | Rootly | 44.7% | 33.3% | 12.0% | 14.7% | 0.0% | #4.1 | +0.42 |
| 3 | PagerDuty | 14.7% | 10.2% | 0.0% | 1.3% | 0.0% | #3.5 | +0.51 |
| 4 | Opsgenie | 10.7% | 6.7% | 6.0% | 0.0% | 0.0% | #6.2 | +0.45 |
| 5 | FireHydrant | 7.3% | 6.0% | 6.0% | 0.0% | 24.0% | #6.5 | +0.63 |
| 6 | OneUptime | 2.7% | 1.5% | 0.0% | 1.3% | 3.3% | #4.0 | +0.35 |
| 7 | Grafana | 2.7% | 1.5% | 1.3% | 0.0% | 2.0% | #7.2 | +0.57 |
| 8 | Better Stack | 2.0% | 0.7% | 0.0% | 0.0% | 13.3% | #1.0 | +0.33 |
| 9 | ilert | 1.3% | 1.0% | 0.0% | 0.0% | 0.0% | #6.0 | +0.60 |
| 10 | Squadcast | 0.7% | 0.2% | 0.0% | 0.0% | 0.0% | #5.0 | +0.60 |
| 11 | Spike.sh | 0.0% | 0.0% | 0.0% | 0.0% | 0.7% | — | — |
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