Who is Rootly best for?

Rootly is built for Site Reliability Engineers (SREs) and platform engineering teams, DevOps engineers managing on-call rotations and incident response, Engineering managers and VPs seeking MTTR visibility and reliability metrics, Mid-market and enterprise software companies with distributed engineering teams. Common use cases include Replacing PagerDuty or Opsgenie with a unified on-call and incident response platform; Automating incident response coordination within Slack or Microsoft Teams for distributed SRE/DevOps teams; AI-assisted root cause analysis and remediation to reduce mean time to resolution (MTTR).

How is Rootly priced?

Rootly prices Incident Response and On-Call as separate products, each with an Essentials tier at $20/user/month and an Enterprise tier at custom pricing. AI SRE is priced separately via custom quote. Discounts are offered when all three modules (IR, On-Call, AI SRE) are bundled. Startup discounts of up to 50% are available for companies with fewer than 100 employees, less than $50M raised, and less than 5 years in business; companies with fewer than 25 employees can pay what they can. A 14-day free trial with full feature access is available. Rootly is listed on the AWS Marketplace for EDP-eligible procurement. Third-party data from Vendr (cited in an incident.io competitive review) indicates an average contract value of approximately $13,066, with Essentials contracts for 20–50 users typically ranging from $15,000–$30,000 annually; this data should be treated as approximate and unverified by Rootly.

What are the alternatives to Rootly?

Common Incident Management & On-Call alternatives to Rootly include incident.io, PagerDuty, Opsgenie, FireHydrant, Grafana. See the full comparison hub at /verticals/incident-management-and-on-call/compare.

What do users praise about Rootly?

Users frequently praise: Slack-native integration reduces context switching; Fast setup and time to first incident (under 2 hours reported); Powerful workflow automation eliminates manual admin work; Highly responsive and knowledgeable customer support; AI scribe and postmortem automation saves hours per incident; Consistent and standardized incident process across teams; Strong Jira bi-directional sync for action item tracking; Visibility and metrics across the incident lifecycle.

What are common complaints about Rootly?

Frequently cited limitations: Advanced workflow configuration complexity requires multiple iterations; Documentation gaps slow down building advanced workflows; Fewer native out-of-box integrations than some legacy competitors; UI can feel overwhelming when many workflows are active; Microsoft Teams features limited to Enterprise tier; Learning curve for complex multi-team enterprise rollouts.

When was Rootly founded and where?

Rootly was founded in 2020, headquartered in San Francisco, CA, USA by JJ Tang, Quentin Rousseau.

Rootly reports 51-100 employees, hundreds (exact count undisclosed) customers.

AI visibility report

Rootly ranks #1 in Incident Management & On-Call AI search.

Outside the top three on 3 of the 25 prompts buyers actually ask.

incident.io is cited on 3 of those losses.

25 prompts

6 platforms

Updated Sep 27, 2026 - refreshed weekly

Track Rootly daily

14-day free trial. No card required. Setup comes pre-filled for Rootly.

Track Rootly across these prompts daily.

Start your 14-day trial

39percent

Presence Rate

Weak presence

Best among 11 vendors · still absent from 60.7% of tracked prompt responses

Top-3 citations across 150 prompt × platform pairs

#1of 11

Peer Ranking

#1#11

Top tierin Incident Management & On-Call

Key Metrics

Presence Rate

39.3%

Share of Voice

25.9%

Avg Position

#3.6

Docs Presence

2.7%

Blog Presence

10.7%

Brand Mentions

0.0%

Platform Breakdown

ChatGPT

68%17/25 prompts

Google AI Mode

Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ

Overview

Rootly, Inc. is an AI-native incident management and on-call platform founded in 2020 in San Francisco by JJ Tang and Quentin Rousseau, both former Instacart employees. The platform covers the full incident lifecycle—on-call scheduling, Slack- and Teams-native incident response, AI-powered root cause analysis via its AI SRE agents, automated retrospectives, and customer-facing status pages—in a single purpose-built product. Rootly's AI SRE correlates alerts with code changes and past incidents to surface probable root causes and suggested fixes, reducing toil for SRE and DevOps teams. Trusted by enterprise customers including NVIDIA, LinkedIn, Figma, Tripadvisor, Dropbox, and Canva, Rootly positions itself as a modern, affordable alternative to legacy tools like PagerDuty and Opsgenie. A Y Combinator S21 graduate, Rootly has raised $15.2M and earned top-10 placement in Deloitte Canada's 2025 Technology Fast 50 program.

AI visibility report

Rootly ranks #1 in Incident Management & On-Call AI search.

Outside the top three on 3 of the 25 prompts buyers actually ask.

incident.io is cited on 3 of those losses.

25 prompts

6 platforms

Updated Sep 27, 2026 - refreshed weekly

Track Rootly daily

14-day free trial. No card required. Setup comes pre-filled for Rootly.

Track Rootly across these prompts daily.

Start your 14-day trial

39percent

Presence Rate

Weak presence

Best among 11 vendors · still absent from 60.7% of tracked prompt responses

Top-3 citations across 150 prompt × platform pairs

#1of 11

Peer Ranking

#1#11

Top tierin Incident Management & On-Call

Key Metrics

Presence Rate

39.3%

Share of Voice

25.9%

Avg Position

#3.6

Docs Presence

2.7%

Blog Presence

10.7%

Brand Mentions

0.0%

Platform Breakdown

ChatGPT

68%17/25 prompts

Google AI Mode

Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ

Overview

Reviews

4.8/5G2·65+

Praised

Slack-native integration reduces context switching
Fast setup and time to first incident (under 2 hours reported)
Powerful workflow automation eliminates manual admin work
Highly responsive and knowledgeable customer support
AI scribe and postmortem automation saves hours per incident
Consistent and standardized incident process across teams
Strong Jira bi-directional sync for action item tracking
Visibility and metrics across the incident lifecycle

Criticized

Advanced workflow configuration complexity requires multiple iterations
Documentation gaps slow down building advanced workflows
Fewer native out-of-box integrations than some legacy competitors
UI can feel overwhelming when many workflows are active
Microsoft Teams features limited to Enterprise tier
Learning curve for complex multi-team enterprise rollouts

Rootly holds a 4.8/5 rating on G2 from 65 verified reviews, with 87% being 5-star ratings. Reviewers consistently praise its Slack-native workflow, automation capabilities, ease of initial setup (some users report getting up and running in under two hours), and highly responsive customer support. G2 has awarded Rootly badges including High Performer (Enterprise and Mid-Market), Momentum Leader, Best Support, and High User Adoption across multiple consecutive quarters in 2025 and 2026. Critical feedback clusters around advanced workflow configuration complexity—users note dependencies between workflows require careful management—and documentation gaps that slow down advanced use cases. Crozdesk scores the platform 92/100 in the ITSM category with 96/100 user satisfaction.

Prompt	ChatGPT	Google AI Mode	Bing Copilot	Gemini Search	Perplexity	Grok
Capability5/5 cited (100%)
What on-call tools support noise reduction and alert grouping so engineers aren't paged for every individual monitoring alert during an outage?	Your brand and a competitor were cited	A competitor was cited	Neither your brand nor a competitor was cited	Your brand was cited	A competitor was cited	Neither your brand nor a competitor was cited

#	Brand	PresencePres.	Share of VoiceSoV	DocsDocs	BlogBlog	MentionsMent.	Avg PosPos
1	Rootly	39.3%	25.9%	2.7%	10.7%	0.0%	#3.6
2	incident.io	34.7%	25.6%	5.3%	23.3%	62.0%	#3.6
3	PagerDuty	27.3%	18.7%	0.0%	2.0%	0.0%	#2.2
4	Opsgenie	20.7%	16.7%	11.3%	0.7%	0.0%	#4.3
5	FireHydrant	9.3%	5.5%	6.7%	0.7%	30.7%	#3.2
6	Grafana	5.3%	2.6%	2.0%	0.0%	1.3%	#4.6
7	ilert	4.7%	2.9%	0.7%	0.0%	0.0%	#5.6
8	OneUptime	2.7%	1.4%	0.0%	0.7%	3.3%	#6.4
9	Better Stack	1.3%	0.6%	0.0%	0.0%	13.3%	#4.5
10	Spike.sh	0.0%	0.0%	0.0%	0.0%	1.3%	—
11	Squadcast	0.0%	0.0%	0.0%	0.0%	0.0%	—

Developer Experience5/5 cited (100%)
What on-call tools give engineers visibility into their own on-call burden so they can flag unsustainable alert volumes to their manager?	Your brand and a competitor were cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Your brand and a competitor were cited	Neither your brand nor a competitor was cited

Integrations & Ecosystem4/5 cited (80%)
Which on-call platforms have the most pre-built integrations with monitoring and observability tools for automatic alert ingestion?	A competitor was cited	A competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited

Performance & Reliability3/5 cited (60%)
Which on-call tools have a reliable global phone network that can reach engineers in multiple countries with consistent call quality?	A competitor was cited	Your brand was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited

Rootly ranks #1 in Incident Management & On-Call AI search.

Key Metrics

Platform Breakdown

Overview

Rootly ranks #1 in Incident Management & On-Call AI search.

Key Metrics

Platform Breakdown

Overview

Prompts where competitors are visible and Rootly is not.

Where Rootly is winning5

Where Rootly is losing3

Key Facts

Key Capabilities10

Key Use Cases8

Rootly customer outcomes

Recent Trend

How AI describes Rootly3

Most cited sources8

Alternatives in Incident Management & On-Call6

Reviews

Pricing

Limitations

Topic Coverage

Prompt-Level Results

Vertical Ranking

Turn this into your team dashboard

Frequently asked questions

Setup & First Run5/5 cited (100%)
What on-call and incident platforms offer a public status page as part of the core product without requiring a separate subscription?	Neither your brand nor a competitor was cited	Your brand was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited

Rootly ranks #1 in Incident Management & On-Call AI search.

Key Metrics

Platform Breakdown

Overview

Rootly ranks #1 in Incident Management & On-Call AI search.

Key Metrics

Platform Breakdown

Overview

Prompts where competitors are visible and Rootly is not.

Where Rootly is winning5

Where Rootly is losing3

Key Facts

Key Capabilities10

Key Use Cases8

Rootly customer outcomes

Recent Trend

How AI describes Rootly3

Most cited sources8

Alternatives in Incident Management & On-Call6

Reviews

Pricing

Limitations

Topic Coverage

Prompt-Level Results

Vertical Ranking

Turn this into your team dashboard

Frequently asked questions

What does Rootly do?

Who is Rootly best for?

How is Rootly priced?

What are the alternatives to Rootly?

What do users praise about Rootly?

What are common complaints about Rootly?

When was Rootly founded and where?

How big is Rootly?