AI visibility report
incident.io ranks #1 in Incident Management & On-Call AI search.
Outside the top three on 3 of the 25 prompts buyers actually ask.
Rootly is cited on 3 of those losses.
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Track incident.io across these prompts daily.
Start free trialBest among 11 vendors · still absent from 56% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Perplexity
Google AI Mode
Gemini Search
Bing Copilot
ChatGPT
GrokLeader, with room to expand. incident.io leads this category on presence and share of voice, but appears in only 44% of tracked prompt responses. The priority is defending current wins while expanding absolute coverage.
Where incident.io is losing
Prompts where competitors are visible and incident.io is not.
These prompt-level losses are the first prompts to track and repair.
Where incident.io is winning5
Which incident management platforms support multi-service incident coordination where separate on-call teams are engaged simultaneously?
Avg # 1.0 · 1 platform
I'm evaluating incident management platforms for a 50-person SaaS company — which ones can be configured with alerting rules and on-call schedules in under a day?
Avg # 1.3 · 3 platforms
What's the fastest incident management platform to set up for a 20-person engineering team that currently handles on-call entirely through workplace chat?
Avg # 1.3 · 3 platforms
What on-call and incident platforms offer a public status page as part of the core product without requiring a separate subscription?
Avg # 1.5 · 2 platforms
Which on-call platforms have the fastest alert delivery times from inbound webhook to phone call — which ones reliably page within 30 seconds?
Avg # 1.5 · 2 platforms
Where incident.io is losing3
What on-call tools support noise reduction and alert grouping so engineers aren't paged for every individual monitoring alert during an outage?
Competitors on 2 platforms
Track this promptWhich incident response tools come with built-in runbook templates so teams don't have to build their incident playbooks from scratch?
Competitors on 2 platforms
Track this promptWhat incident management tools maintain their own uptime independently so they still function when the service they monitor goes down?
Competitors on 1 platform
Track this prompt
Track incident.io daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
incident.io is a London-based, AI-native incident management platform founded in 2021 by former Monzo engineers Stephen Whitworth, Pete Hamilton, and Christopher Evans. The platform provides an integrated suite covering on-call scheduling, alert routing, Slack- and Teams-native incident response, status pages, and AI-assisted post-mortems—replacing the common fragmented stack of PagerDuty, Atlassian Status Page, and manual Slack workflows. Its AI SRE agent autonomously investigates issues, surfaces next steps, and can draft pull requests. Backed by $96.2M in funding (Series B at ~$400M valuation led by Insight Partners in April 2025), the company serves 600+ organizations including Netflix, Etsy, Airbnb, Intercom, and Skyscanner, and has powered responses to over 250,000 incidents. Rated 4.8/5 on G2 with a #1 G2 Relationship Index ranking.
incident.io is an all-in-one AI-powered platform for incident management and on-call operations. Built Slack- and Teams-first, it enables engineering and SRE teams to declare, respond to, and learn from incidents entirely within their existing communication tools, while an AI SRE agent autonomously investigates issues and a post-mortem engine auto-generates timelines and retrospective drafts. The platform spans four core products—On-call, Incident Response, Status Pages, and AI SRE—unified by a shared service catalog, workflow engine, and analytics layer.
Key Facts
- Founded
- 2021
- HQ
- London, UK
- Founders
- Stephen Whitworth, Pete Hamilton, Christopher Evans
- Employees
- 51-200
- Funding
- $96.2M
- Customers
- 600+
- Valuation
- ~$400M
- Status
- Private
Target users
Key Capabilities10
- Slack- and Microsoft Teams-native incident declaration, channel creation, and lifecycle management
- On-call scheduling with multi-team escalation policies, shadow rotations, and holiday calendar sync
- AI SRE agent for autonomous incident investigation, PR drafting, and next-step suggestions
- AI-native post-mortems with automated timeline capture and data-rich draft generation
- Automated workflows and customizable incident runbooks triggered by alert conditions or manual actions
- Public, internal, and customer-specific status pages with automated subscriber updates
- Service catalog (custom types) for contextual ownership and routing
- Insights and analytics dashboards for MTTR trending, alert noise reduction, and incident metrics
- Scribe AI copilot for real-time incident summarization and stakeholder communication drafts
- 50+ integrations covering monitoring, issue tracking, video, HR, and identity tooling
Key Use Cases8
- Consolidating fragmented incident toolchains (PagerDuty + Atlassian + Slack) into a single platform
- Running structured on-call rotations with AI-powered alert noise reduction
- Coordinating cross-functional incident response across engineering, SRE, and customer support teams
- Automating post-mortem generation and follow-up tracking after incidents
- Communicating service disruptions to customers via branded status pages
- Security incident response coordination for SecOps and compliance-sensitive organizations
- Embedding incident management culture across non-technical teams (CS, GTM, leadership)
- AI-assisted autonomous incident investigation and remediation suggestion
incident.io customer outcomes
70% reduction in critical incidents; 50% reduction in incident response time; ~5-minute average acknowledgement time
After adopting incident.io, Buffer replaced its fragmented Slack/PagerDuty/Atlassian stack with a unified platform, achieving a major reduction in critical incidents and significantly faster response and acknowledgement times.
Intercom migrated hundreds of engineers off PagerDuty and Atlassian Status Page onto incident.io within a few weeks, consolidating their entire incident stack and improving cross-team visibility, MTTR, and customer communications.
Hours saved per incident on manual processes
Vanta used incident.io to automate manual incident processes including post-mortem generation and stakeholder alerting, saving hours of manual work per incident and improving cross-team visibility.
Recent Trend
How AI describes incident.io3
...ub Issues) from post-mortem action items, a process designed to ensure remediation tasks don't get forgotten . https://incident.io/blog/sre-incident-postmortem-best-practices 
625 best on-call features for SRE teams: How to choose the best incident management platform | Blog | incident.io
incident.io·Blog Post
- 58
2026 buyer’s guide: Top on‑call scheduling tools every team needs | Blog | incident.io
incident.io·Blog Post
- 46
Best incident postmortem software: Complete guide for 2026 | Blog | incident.io
incident.io·Blog Post
- 40
5 best Slack-native Incident Management platforms for 2025 | Blog | incident.io
incident.io·Blog Post
- 27
5 best AI-powered incident management platforms 2026 | Blog | incident.io
incident.io·Blog Post
- 23
All-in-one incident management platform | incident.io
incident.io·Blog Post
Alternatives in Incident Management & On-Call6
incident.io positions itself as the modern, AI-first all-in-one alternative to legacy fragmented toolchains (primarily PagerDuty + Atlassian Status Page + ad-hoc Slack workflows).
- Its core differentiator is a deeply Slack- and Microsoft Teams-native experience that covers the full incident lifecycle—on-call scheduling, alert routing, incident response, status pages, and AI-assisted post-mortems—within a single platform.
- The company emphasizes fast deployment, high user adoption across both technical and non-technical teams, and a rapid product iteration cadence.
- It targets organizations with 200+ employees and explicitly competes for PagerDuty and Opsgenie migrations, leaning heavily on its AI SRE agent (autonomous investigation and PR drafting) and #1 G2 Relationship Index ranking as proof points of product quality and customer partnership.
Reviews
Praised
- Slack-native incident declaration and workflow
- Ease of setup and rapid adoption across non-technical teams
- Highly responsive customer support and product team
- Automated incident timelines reducing manual work
- AI-generated summaries and stakeholder communications
- Opinionated structure that standardizes incident management
- Fast feature shipping based on customer feedback
- Single platform replacing multiple fragmented tools
Criticized
- Advanced workflow configuration requires multiple iterations
- Documentation gaps slow complex multi-team setup
- Microsoft Teams integration not fully on par with Slack
- Some third-party integrations (e.g., ClickUp) feel clunky
- AI capabilities described as still maturing
- On-call add-on costs scale up quickly for large teams
- Less depth for complex SRE or enterprise ITSM scenarios
incident.io holds a 4.8/5 rating from 179 verified reviews on G2, earning G2 badges for Momentum Leader, Best Support (Enterprise), High Performer EMEA Enterprise, and Best Estimated ROI (Enterprise) as of Spring 2024. Reviewers consistently praise the Slack-native experience, ease of initial setup, responsive customer support, automated timelines, and the opinionated structure that standardizes incident handling across organizations. G2 also ranked incident.io #1 in its Relationship Index for Spring 2024. Recurring criticisms include configuration complexity for advanced multi-team workflows, documentation gaps for edge cases, and the perception among some SRE-heavy teams that the tool is better suited to customer-facing or L1 incidents than deep infrastructure reliability work.
Pricing
Four tiers are publicly listed. Basic is free forever and includes Slack/Teams incident response, single on-call schedule, one status page, and essential automation. Team is $19/user/month (annual: $15/user/month) for incident response, with on-call available as a $10/user/month add-on; supports multi-team on-call and alerting. Pro is $25/user/month for incident response plus a $20/user/month on-call add-on; adds advanced insights, AI-native post-mortems, custom incident types, response policies, and private incidents. Enterprise pricing is custom and adds designated CSM, advanced RBAC, multiple environments, HIPAA compliance, SCIM provisioning, live phone support, and support SLAs. On-call can also be purchased as a standalone product at $20/user/month.
Limitations
- Third-party reviewers note that advanced workflow configuration can require multiple iterations and has documentation gaps that slow onboarding for complex multi-team deployments.
- Microsoft Teams integration, while supported, is not fully feature-equivalent to the Slack experience (e.g., auto-creating a Teams call from within Slack workflows is not natively supported).
- Some specific third-party integrations (e.g., ClickUp) have been described as clunky.
- The platform is opinionated in its incident management philosophy, which suits structured teams but may conflict with organizations that want fully freeform tooling.
- Incident.io does not currently offer native security remediation or ITSM/ITIL-grade ticketing depth, which may limit fit for traditional IT operations teams.
- On-call is a separate per-user add-on cost that ramps quickly for large teams.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | Bing Copilot | Perplexity | ChatGPT | Google AI Mode | Gemini Search | Grok |
|---|---|---|---|---|---|---|
Capability4/5 cited (80%) | ||||||
I need an on-call platform that supports multi-channel paging — phone call, SMS, push, and email — with configurable escalation timeouts — what are my options? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Your brand was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
What on-call tools support noise reduction and alert grouping so engineers aren't paged for every individual monitoring alert during an outage? | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which incident platforms have strong post-mortem and retrospective features that go beyond a blank document — structured templates, follow-up tracking, and metrics? | Your brand and a competitor were cited | Your brand and a competitor were cited | Your brand and a competitor were cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
What incident management tools support AI-assisted triage that suggests likely root cause and relevant runbooks when an alert fires? | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Which incident management platforms support multi-service incident coordination where separate on-call teams are engaged simultaneously? | A competitor was cited | Your brand was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Developer Experience5/5 cited (100%) | ||||||
Which incident management platforms let engineering teams build and maintain runbooks collaboratively with a good editor experience? | Your brand was cited | Your brand was cited | A competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Looking for an incident tool that auto-generates a timeline and draft post-mortem from chat history and alert events — which platforms do this? | Your brand was cited | Your brand was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
What on-call tools give engineers visibility into their own on-call burden so they can flag unsustainable alert volumes to their manager? | Neither your brand nor a competitor was cited | Your brand was cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
What on-call platforms have the best mobile app for engineers who need to respond to alerts at 3am with minimum friction? | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which incident management tools let on-call engineers acknowledge, escalate, and update incidents directly from workplace chat without using a web dashboard? | Your brand and a competitor were cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Integrations & Ecosystem5/5 cited (100%) | ||||||
Which on-call tools support bidirectional integration with a status page so incidents automatically update public status without manual intervention? | Your brand was cited | Your brand and a competitor were cited | A competitor was cited | Your brand was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What incident management platforms offer an API or IaC provider so on-call schedules and routing rules can be managed as code? | A competitor was cited | Your brand was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Which on-call platforms have the most pre-built integrations with monitoring and observability tools for automatic alert ingestion? | Your brand was cited | Your brand and a competitor were cited | Your brand was cited | Your brand was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
What incident management tools integrate deeply with workplace chat platforms so the entire incident workflow happens inside the chat app? | Your brand was cited | Your brand was cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Looking for an incident platform that integrates with issue trackers to automatically create follow-up tickets from post-mortem action items — what are my options? | A competitor was cited | Your brand and a competitor were cited | A competitor was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Performance & Reliability5/5 cited (100%) | ||||||
What incident platforms scale well for a 1000-person engineering org with hundreds of on-call rotations and thousands of alert rules? | A competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Which on-call tools have a reliable global phone network that can reach engineers in multiple countries with consistent call quality? | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which on-call platforms have the fastest alert delivery times from inbound webhook to phone call — which ones reliably page within 30 seconds? | Neither your brand nor a competitor was cited | Your brand was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which incident management platforms have strong multi-region redundancy so the alerting system never goes down at the same time as a customer-facing outage? | A competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
What incident management tools maintain their own uptime independently so they still function when the service they monitor goes down? | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Setup & First Run5/5 cited (100%) | ||||||
What on-call and incident platforms offer a public status page as part of the core product without requiring a separate subscription? | Neither your brand nor a competitor was cited | Your brand was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which on-call management tools have the smoothest migration path from a legacy pager tool with existing rotation schedules and escalation policies? | Your brand was cited | Neither your brand nor a competitor was cited | A competitor was cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
I'm evaluating incident management platforms for a 50-person SaaS company — which ones can be configured with alerting rules and on-call schedules in under a day? | Your brand was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited |
Which incident response tools come with built-in runbook templates so teams don't have to build their incident playbooks from scratch? | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What's the fastest incident management platform to set up for a 20-person engineering team that currently handles on-call entirely through workplace chat? | Neither your brand nor a competitor was cited | Your brand was cited | Your brand and a competitor were cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | incident.io | 44.0% | 44.8% | 2.7% | 39.3% | 54.0% | #4.4 | +0.39 |
| 2 | Rootly | 27.3% | 22.5% | 1.3% | 11.3% | 0.0% | #3.4 | +0.49 |
| 3 | Opsgenie | 16.7% | 13.9% | 2.0% | 0.7% | 0.0% | #3.8 | +0.47 |
| 4 | PagerDuty | 10.7% | 8.3% | 0.0% | 1.3% | 0.0% | #3.0 | +0.57 |
| 5 | ilert | 4.7% | 3.1% | 0.7% | 0.0% | 0.0% | #4.1 | +0.34 |
| 6 | Grafana | 4.7% | 3.4% | 1.3% | 0.0% | 2.7% | #5.5 | +0.67 |
| 7 | FireHydrant | 3.3% | 1.9% | 2.7% | 0.7% | 24.7% | #3.7 | +0.35 |
| 8 | Better Stack | 3.3% | 1.5% | 0.0% | 0.0% | 11.3% | #6.4 | +0.14 |
| 9 | OneUptime | 0.7% | 0.3% | 0.0% | 0.0% | 2.0% | #2.0 | +0.00 |
| 10 | Spike.sh | 0.7% | 0.3% | 0.0% | 0.7% | 0.7% | #7.0 | +0.60 |
| 11 | Squadcast | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
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