Who is incident.io best for?

incident.io is built for Site Reliability Engineers (SREs) and DevOps teams, Engineering managers and incident commanders at high-growth tech companies, IT operations teams managing cloud-native microservices environments, Security operations teams handling security incidents. Common use cases include Consolidating fragmented incident toolchains (PagerDuty + Atlassian + Slack) into a single platform; Running structured on-call rotations with AI-powered alert noise reduction; Coordinating cross-functional incident response across engineering, SRE, and customer support teams.

How is incident.io priced?

Four tiers are publicly listed. Basic is free forever and includes Slack/Teams incident response, single on-call schedule, one status page, and essential automation. Team is $19/user/month (annual: $15/user/month) for incident response, with on-call available as a $10/user/month add-on; supports multi-team on-call and alerting. Pro is $25/user/month for incident response plus a $20/user/month on-call add-on; adds advanced insights, AI-native post-mortems, custom incident types, response policies, and private incidents. Enterprise pricing is custom and adds designated CSM, advanced RBAC, multiple environments, HIPAA compliance, SCIM provisioning, live phone support, and support SLAs. On-call can also be purchased as a standalone product at $20/user/month.

What are the alternatives to incident.io?

Common Incident Management & On-Call alternatives to incident.io include Rootly, PagerDuty, Opsgenie, FireHydrant, Grafana. See the full comparison hub at /verticals/incident-management-and-on-call/compare.

What do users praise about incident.io?

Users frequently praise: Slack-native incident declaration and workflow; Ease of setup and rapid adoption across non-technical teams; Highly responsive customer support and product team; Automated incident timelines reducing manual work; AI-generated summaries and stakeholder communications; Opinionated structure that standardizes incident management; Fast feature shipping based on customer feedback; Single platform replacing multiple fragmented tools.

What are common complaints about incident.io?

Frequently cited limitations: Advanced workflow configuration requires multiple iterations; Documentation gaps slow complex multi-team setup; Microsoft Teams integration not fully on par with Slack; Some third-party integrations (e.g., ClickUp) feel clunky; AI capabilities described as still maturing; On-call add-on costs scale up quickly for large teams; Less depth for complex SRE or enterprise ITSM scenarios.

When was incident.io founded and where?

incident.io was founded in 2021, headquartered in London, UK by Stephen Whitworth, Pete Hamilton, Christopher Evans.

How big is incident.io?

incident.io reports 51-200 employees, 600+ customers.

AI visibility report

incident.io ranks #1 in Incident Management & On-Call AI search.

Outside the top three on 1 of the 25 prompts buyers actually ask.

PagerDuty is cited on 1 of those losses.

25 prompts

6 platforms

Updated Aug 16, 2026 - refreshed weekly

Track incident.io daily

Free trial. Setup comes pre-filled for incident.io.

Track incident.io across these prompts daily.

Start free trial

51percent

Presence Rate

Moderate presence

Best among 11 vendors · still absent from 48.7% of tracked prompt responses

Top-3 citations across 150 prompt × platform pairs

+0.38

Sentiment

-1.00.0+1.0

Positive

#1of 11

Peer Ranking

#1#11

Top tierin Incident Management & On-Call

Key Metrics

Presence Rate

51.3%

Share of Voice

39.0%

Avg Position

#4.1

Docs Presence

8.7%

Blog Presence

41.3%

Brand Mentions

61.3%

Platform Breakdown

ChatGPT

84%21/25 prompts

Perplexity

Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ

Overview

incident.io is a London-based, AI-native incident management platform founded in 2021 by former Monzo engineers Stephen Whitworth, Pete Hamilton, and Christopher Evans. The platform provides an integrated suite covering on-call scheduling, alert routing, Slack- and Teams-native incident response, status pages, and AI-assisted post-mortems—replacing the common fragmented stack of PagerDuty, Atlassian Status Page, and manual Slack workflows. Its AI SRE agent autonomously investigates issues, surfaces next steps, and can draft pull requests. Backed by $96.2M in funding (Series B at ~$400M valuation led by Insight Partners in April 2025), the company serves 600+ organizations including Netflix, Etsy, Airbnb, Intercom, and Skyscanner, and has powered responses to over 250,000 incidents. Rated 4.8/5 on G2 with a #1 G2 Relationship Index ranking.

AI visibility report

incident.io ranks #1 in Incident Management & On-Call AI search.

Outside the top three on 1 of the 25 prompts buyers actually ask.

PagerDuty is cited on 1 of those losses.

25 prompts

6 platforms

Updated Aug 16, 2026 - refreshed weekly

Track incident.io daily

Free trial. Setup comes pre-filled for incident.io.

Track incident.io across these prompts daily.

Start free trial

51percent

Presence Rate

Moderate presence

Best among 11 vendors · still absent from 48.7% of tracked prompt responses

Top-3 citations across 150 prompt × platform pairs

+0.38

Sentiment

-1.00.0+1.0

Positive

#1of 11

Peer Ranking

#1#11

Top tierin Incident Management & On-Call

Key Metrics

Presence Rate

51.3%

Share of Voice

39.0%

Avg Position

#4.1

Docs Presence

8.7%

Blog Presence

41.3%

Brand Mentions

61.3%

Platform Breakdown

ChatGPT

84%21/25 prompts

Perplexity

Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ

Overview

Reviews

4.8/5G2·179+

Praised

Slack-native incident declaration and workflow
Ease of setup and rapid adoption across non-technical teams
Highly responsive customer support and product team
Automated incident timelines reducing manual work
AI-generated summaries and stakeholder communications
Opinionated structure that standardizes incident management
Fast feature shipping based on customer feedback
Single platform replacing multiple fragmented tools

Criticized

Advanced workflow configuration requires multiple iterations
Documentation gaps slow complex multi-team setup
Microsoft Teams integration not fully on par with Slack
Some third-party integrations (e.g., ClickUp) feel clunky
AI capabilities described as still maturing
On-call add-on costs scale up quickly for large teams
Less depth for complex SRE or enterprise ITSM scenarios

incident.io holds a 4.8/5 rating from 179 verified reviews on G2, earning G2 badges for Momentum Leader, Best Support (Enterprise), High Performer EMEA Enterprise, and Best Estimated ROI (Enterprise) as of Spring 2024. Reviewers consistently praise the Slack-native experience, ease of initial setup, responsive customer support, automated timelines, and the opinionated structure that standardizes incident handling across organizations. G2 also ranked incident.io #1 in its Relationship Index for Spring 2024. Recurring criticisms include configuration complexity for advanced multi-team workflows, documentation gaps for edge cases, and the perception among some SRE-heavy teams that the tool is better suited to customer-facing or L1 incidents than deep infrastructure reliability work.

Prompt	Perplexity	Bing Copilot	ChatGPT	Google AI Mode	Gemini Search	Grok
Capability5/5 cited (100%)
I need an on-call platform that supports multi-channel paging — phone call, SMS, push, and email — with configurable escalation timeouts — what are my options?	Neither your brand nor a competitor was cited	A competitor was cited	Your brand and a competitor were cited	A competitor was cited	Your brand and a competitor were cited	Neither your brand nor a competitor was cited

#	Brand	PresencePres.	Share of VoiceSoV	DocsDocs	BlogBlog	MentionsMent.	Avg PosPos	Sentiment
1	incident.io	51.3%	39.0%	8.7%	41.3%	61.3%	#4.1	+0.38
2	Rootly	44.7%	33.3%	12.0%	14.7%	0.0%	#4.1	+0.42
3	PagerDuty	14.7%	10.2%	0.0%	1.3%	0.0%	#3.5	+0.51
4	Opsgenie	10.7%	6.7%	6.0%	0.0%	0.0%	#6.2	+0.45
5	FireHydrant	7.3%	6.0%	6.0%	0.0%	24.0%	#6.5	+0.63
6	OneUptime	2.7%	1.5%	0.0%	1.3%	3.3%	#4.0	+0.35
7	Grafana	2.7%	1.5%	1.3%	0.0%	2.0%	#7.2	+0.57
8	Better Stack	2.0%	0.7%	0.0%	0.0%	13.3%	#1.0	+0.33
9	ilert	1.3%	1.0%	0.0%	0.0%	0.0%	#6.0	+0.60
10	Squadcast	0.7%	0.2%	0.0%	0.0%	0.0%	#5.0	+0.60
11	Spike.sh	0.0%	0.0%	0.0%	0.0%	0.7%	—	—

Developer Experience5/5 cited (100%)
Which incident management platforms let engineering teams build and maintain runbooks collaboratively with a good editor experience?	Neither your brand nor a competitor was cited	A competitor was cited	A competitor was cited	Your brand was cited	Your brand was cited	Neither your brand nor a competitor was cited

Integrations & Ecosystem5/5 cited (100%)
Which on-call platforms have the most pre-built integrations with monitoring and observability tools for automatic alert ingestion?	Your brand was cited	Your brand was cited	Your brand and a competitor were cited	Your brand was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited

Performance & Reliability5/5 cited (100%)
Which incident management platforms have strong multi-region redundancy so the alerting system never goes down at the same time as a customer-facing outage?	A competitor was cited	Neither your brand nor a competitor was cited	Your brand and a competitor were cited	A competitor was cited	Your brand was cited	Neither your brand nor a competitor was cited

incident.io ranks #1 in Incident Management & On-Call AI search.

Key Metrics

Platform Breakdown

Overview

incident.io ranks #1 in Incident Management & On-Call AI search.

Key Metrics

Platform Breakdown

Overview

Prompts where competitors are visible and incident.io is not.

Where incident.io is winning3

Where incident.io is losing1

Key Facts

Key Capabilities10

Key Use Cases8

incident.io customer outcomes

Recent Trend

How AI describes incident.io3

Most cited sources8

Alternatives in Incident Management & On-Call6

Reviews

Pricing

Limitations

Topic Coverage

Prompt-Level Results

Vertical Ranking

Turn this into your team dashboard

Frequently asked questions

Setup & First Run5/5 cited (100%)
What on-call and incident platforms offer a public status page as part of the core product without requiring a separate subscription?	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Your brand and a competitor were cited	Your brand was cited	A competitor was cited	Neither your brand nor a competitor was cited

incident.io ranks #1 in Incident Management & On-Call AI search.

Key Metrics

Platform Breakdown

Overview

incident.io ranks #1 in Incident Management & On-Call AI search.

Key Metrics

Platform Breakdown

Overview

Prompts where competitors are visible and incident.io is not.

Where incident.io is winning3

Where incident.io is losing1

Key Facts

Key Capabilities10

Key Use Cases8

incident.io customer outcomes

Recent Trend

How AI describes incident.io3

Most cited sources8

Alternatives in Incident Management & On-Call6

Reviews

Pricing

Limitations

Topic Coverage

Prompt-Level Results

Vertical Ranking

Turn this into your team dashboard

Frequently asked questions

What does incident.io do?

Who is incident.io best for?

How is incident.io priced?

What are the alternatives to incident.io?

What do users praise about incident.io?

What are common complaints about incident.io?

When was incident.io founded and where?

How big is incident.io?