AI visibility report
Atlassian Compass ranks #7 in Internal Developer Platforms AI search.
Outside the top three on 21 of the 25 prompts buyers actually ask.
Port is cited on 13 of those losses.
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Also benchmarked
Atlassian Compass appears in 2 other verticals
Track Atlassian Compass across these prompts daily.
Start free trial#7 among 11 vendors · still absent from 97.3% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Gemini Search
Perplexity
Bing Copilot
ChatGPT
Google AI Mode
GrokNarrower footprint, stronger tone. Atlassian Compass ranks #7 on presence but #6 on sentiment. That means the brand is framed well when it appears, but still needs broader prompt-response coverage.
Where Atlassian Compass is losing
Prompts where competitors are visible and Atlassian Compass is not.
These prompt-level losses are the first prompts to track and repair.
Where Atlassian Compass is winning1
Which internal developer platforms offer near-real-time metadata syncing from CI/CD, incident management, and source control tools?
Avg # 1.0 · 1 platform
Where Atlassian Compass is losing5
I'm evaluating SaaS internal developer platforms — which ones make it easiest to export service catalog data if you want to switch tools later?
Competitors on 5 platforms
Track this promptWhich internal developer platforms handle role-based access well across multiple teams from day one?
Competitors on 3 platforms
Track this promptLooking for an internal developer platform with a low learning curve for consuming engineers — what are my options?
Competitors on 3 platforms
Track this promptWhich developer portal platforms scale well to 1,000+ services in the catalog without search and navigation degrading?
Competitors on 3 platforms
Track this promptWhich developer portal platforms have the best plugin or widget ecosystem for surfacing internal tooling not supported out of the box?
Competitors on 3 platforms
Track this prompt
Track Atlassian Compass daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
Atlassian Compass is a cloud-native internal developer platform (IDP) and developer experience (DevEx) product by Atlassian, generally available since October 2023. Originating from Atlassian's own internal tooling (codenamed Microscope, built around 2017), it was externalized to help engineering organizations tame microservice and distributed-architecture sprawl. Compass provides a unified software component catalog, health scorecards, DORA metrics tracking, software templates, and an extensibility layer built on the Forge platform and GraphQL APIs. It integrates natively with Atlassian products—Jira, Confluence, Bitbucket, Jira Service Management, and Opsgenie—and supports third-party DevOps tooling. Named a Leader in the 2025 Gartner Magic Quadrant for DevOps Platforms, Compass targets engineering organizations already invested in the Atlassian ecosystem seeking an out-of-the-box IDP with minimal operational overhead.
Atlassian Compass is a SaaS-only internal developer platform that provides a centralized software component catalog, health scorecards, DORA metrics, software templates, and on-call management to help engineering organizations reduce cognitive load, improve service reliability, and accelerate software delivery—particularly for teams already using Atlassian products like Jira, Bitbucket, and Confluence.
Key Facts
- Founded
- 2002
- HQ
- Sydney, Australia
- Founders
- Mike Cannon-Brookes, Scott Farquhar
- Employees
- 13000-14000
- Customers
- 300,000+
- Valuation
- ~$17.6B market cap (early 2026)
- Status
- Public (NASDAQ: TEAM)
Target users
Key Capabilities10
- Unified software component catalog (services, libraries, APIs, dependencies)
- Health scorecards with custom and predefined criteria for tracking engineering standards
- DORA metrics (deployment frequency, lead time, change failure rate, MTTR)
- Software templates for standardized, best-practice service scaffolding
- Extensibility via Forge platform and GraphQL API
- On-call scheduling and alert management with 150+ integrations (Standard/Premium)
- Team dashboards with component ownership and cycle-time insights
- Dependency mapping across distributed software architectures
- Configuration as code (YAML) for automated catalog management
- DevEx dashboard for identifying bottlenecks and delivery blockers
Key Use Cases8
- Centralizing service discovery and metadata for microservice-heavy engineering orgs
- Enforcing DevOps and security best practices at scale via scorecards
- Tracking DORA metrics and team delivery performance
- Standardizing new service creation with CI/CD and cloud configs baked into templates
- Reducing developer context switching by aggregating toolchain data in one catalog
- Managing on-call schedules and incident response alongside component context
- Mapping component ownership to drive accountability in distributed teams
- Improving engineering culture and ops readiness for Atlassian-stack organizations
Atlassian Compass customer outcomes
Boden uses Compass to help engineers work smart and efficiently, as described by their Head of Software Development in an Atlassian-published case study.
OVO Energy uses Compass to identify developer blockers, manage APIs, and speed up software delivery across their engineering organization.
Recent Trend
How AI describes Atlassian Compass3
Atlassian Compass — Natively built to sync component data, Bitbucket source control events, Jira workflows, and incident/on-call states nearly instantaneously, leveraging Atlassian's unified cloud event architecture.
Which developer portal platforms handle automatic dependency mapping between microservices, including auto-detecting upstream and downstream relationships?
Atlassian Compass ( Commercial SaaS ): Atlassian’s native developer experience platform.
What internal developer platforms integrate best with infrastructure-as-code workflows so IaC plans can be triggered from the service catalog?
Atlassian Compass : Compass caches component data and relies heavily on asynchronous event-driven updates from Bitbucket, Jira, and external toolchains.
Which internal developer portals can automatically import existing services from a container orchestration cluster into the service catalog?
Most cited sources3
- A8
Internal Developer Platform [Benefits + Best Practices] | Atlassian
atlassian.com·Product Page
- A4
Improve Dev Experience | Compass Internal Developer Platform | Developer Experience Platform
atlassian.com·Comparison
- A3
3-Step Framework for Adopting an Internal Developer Platform | Atlassian
atlassian.com·Blog Post
Alternatives in Internal Developer Platforms6
Atlassian Compass positions as a managed, out-of-the-box SaaS IDP deeply integrated with the Atlassian ecosystem—Jira, Confluence, Bitbucket, Jira Service Management, and Opsgenie—providing a lower-friction starting point than self-hosted Backstage.
- Its core differentiation is native ecosystem fit for the 300,000+ existing Atlassian customers, combined with a Forge-based extensibility model and GraphQL API.
- Atlassian was named a Leader in the 2025 Gartner Magic Quadrant for DevOps Platforms.
- However, Compass competes against purpose-built IDP vendors (Port, Cortex, OpsLevel, Roadie) that offer broader self-service automation, richer plugin ecosystems, and deeper infrastructure-provisioning capabilities.
- Notably, Atlassian acquired developer-experience analytics company DX for ~$1B in September 2025 (completed January 2026), and has signaled that Compass scorecards and catalog functionality will transition into DX, indicating a strategic product evolution.
Reviews
Praised
- Deep integration with Jira and Atlassian ecosystem
- Centralized source of truth for microservices
- Ease of setting up component catalog
- Useful for tracking and managing Jira projects
- Out-of-the-box DORA metrics and scorecards
- Responsive support team
Criticized
- Feature list considered small relative to dedicated IDPs
- No-code automation capabilities lacking
- Limited integration ecosystem beyond Atlassian tools
- Component ownership assignment can be manual and complex
- Limited developer self-service and deployment automation
- SSO/SCIM requires additional paid Atlassian Guard subscription
- Cloud-only with no self-managed deployment option
Gartner Peer Insights lists Atlassian Compass at 4.7/5 across 3 verified ratings in the Internal Developer Portals category (as of January 2025), with reviewers highlighting its strong Atlassian ecosystem integration and value for Jira-centric teams. Positive themes include ease of integration with Jira and existing Atlassian tools, and its utility as a microservices source of truth. Critical themes include a limited feature set compared to dedicated IDP vendors, insufficient no-code automation, and some confusion about whether Compass adds value beyond native Jira capabilities. Third-party analyst commentary consistently notes that Compass excels at cataloging and monitoring but lacks advanced self-service and deployment automation.
Pricing
Compass offers three tiers billed monthly per full user.
- Free
$0 for up to 3 full users with unlimited basic users, includes component catalog, 3 custom scorecards, 3 custom fields, and 3 custom metrics.
- Standard
$7.67/user/month (up to 35,000 full users), adds on-call and alert management (150+ integrations), 50 custom scorecards, 100 custom metrics, 1-year data retention, and 9/5 regional support.
- Premium
$23.96/user/month, adds enhanced operations (voice notifications, escalation policies, heartbeat monitoring), 100 custom scorecards, 200 custom metrics, 2-year data retention, 99.9% uptime SLA, 24/7 support, IP allowlisting, and granular permissions. SSO/SCIM requires a separate Atlassian Guard subscription. A 14-day free trial of Standard is available; 30-day money-back guarantee applies.
Limitations
- Compass is cloud-only—no Data Center or self-managed deployment option is available.
- Its integration ecosystem is narrower than open-source Backstage or dedicated commercial IDPs, which offer broader plugin libraries and infrastructure-provisioning automation.
- Developer self-service capabilities are limited; it does not natively support advanced deployment workflows or on-demand infrastructure provisioning.
- Component ownership assignment can be manual and complex for large, dynamic team structures due to limited identity provider data integration.
- SSO and SCIM provisioning require an additional Atlassian Guard subscription.
- Some reviewers note the feature list is still small and that no-code automation is lacking.
- The announced transition of Compass scorecard and catalog functionality into the acquired DX platform introduces product roadmap uncertainty.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | Gemini Search | Bing Copilot | ChatGPT | Perplexity | Google AI Mode | Grok |
|---|---|---|---|---|---|---|
Capability1/5 cited (20%) | ||||||
I'm evaluating open-source vs. commercial internal developer platforms — which commercial options offer the best SSO, audit logs, and fine-grained permissions? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which developer portal platforms handle automatic dependency mapping between microservices, including auto-detecting upstream and downstream relationships? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms support software quality scorecards across hundreds of services with customisable scoring rules per team? | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms let you trigger deployments or provision environments directly from the portal without leaving the tool? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What internal developer platforms handle multi-cloud and hybrid environments — tracking resources across cloud providers and on-prem clusters in one catalog? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Developer Experience0/5 cited (0%) | ||||||
Looking for an internal developer platform with a low learning curve for consuming engineers — what are my options? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What are the best internal developer portal tools for keeping service catalog adoption high — which ones engineers actually use daily vs. ignore? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms handle golden path templates well while still letting teams customise scaffolded services without diverging from org standards? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What internal developer platforms offer the best developer self-service — where engineers can provision environments or services without filing a ticket? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms do the best job surfacing on-call ownership and runbook links for microservices during an incident? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Integrations & Ecosystem0/5 cited (0%) | ||||||
Which internal developer platforms can pull cloud cost data to show per-service spend alongside reliability metrics in one view? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What internal developer platforms integrate best with infrastructure-as-code workflows so IaC plans can be triggered from the service catalog? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
I'm evaluating SaaS internal developer platforms — which ones make it easiest to export service catalog data if you want to switch tools later? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which modern IDPs have the broadest native integrations with monitoring, incident management, and source control tools? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which developer portal platforms have the best plugin or widget ecosystem for surfacing internal tooling not supported out of the box? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Performance & Reliability1/5 cited (20%) | ||||||
Which internal developer platforms have published real case studies showing reduced time-to-production or reduced platform team toil after adoption? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Looking for a developer portal that degrades gracefully when upstream data sources like source control or monitoring are unavailable — what handles this well? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which developer portal platforms scale well to 1,000+ services in the catalog without search and navigation degrading? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms offer near-real-time metadata syncing from CI/CD, incident management, and source control tools? | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What are the best self-hosted internal developer portal options for a 500-engineer org that can scale reliably without massive infrastructure overhead? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Setup & First Run1/5 cited (20%) | ||||||
Which internal developer platforms handle role-based access well across multiple teams from day one? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What internal developer portal platforms can a small platform team realistically stand up and maintain without a dedicated team of 10+? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
I'm evaluating internal developer platforms for a 200-person engineering org — which ones support phased rollouts without disrupting existing workflows? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer portals can automatically import existing services from a container orchestration cluster into the service catalog? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What tools help teams migrate existing internal wikis and runbooks into a structured service catalog? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | Port | 23.3% | 24.9% | 10.0% | 12.7% | 64.0% | #3.9 | +0.59 |
| 2 | Backstage | 18.7% | 20.7% | 12.0% | 3.3% | 0.0% | #4.9 | +0.62 |
| 3 | Roadie | 13.3% | 13.1% | 0.7% | 8.7% | 27.3% | #5.4 | +0.36 |
| 4 | OpsLevel | 12.7% | 14.3% | 4.7% | 6.7% | 34.7% | #3.9 | +0.55 |
| 5 | Cortex | 10.7% | 13.9% | 6.7% | 3.3% | 46.0% | #4.7 | +0.57 |
| 6 | Humanitec | 8.7% | 11.4% | 4.0% | 2.0% | 26.7% | #4.4 | +0.56 |
| 7 | Atlassian Compass | 2.7% | 1.7% | 0.0% | 0.0% | 12.7% | #3.5 | +0.45 |
| 8 | Configure8 | 0.0% | 0.0% | 0.0% | 0.0% | 1.3% | — | — |
| 9 | Kratix | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| 10 | Rely.io | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| 11 | Upbound | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
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