AI visibility report
Roadie ranks #5 in Internal Developer Platforms AI search.
Outside the top three on 16 of the 25 prompts buyers actually ask.
Port is cited on 10 of those losses.
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Track Roadie across these prompts daily.
Start free trial#5 among 11 vendors · still absent from 94% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Gemini Search
Google AI Mode
Perplexity
ChatGPT
Bing Copilot
GrokVisible, but narrative can improve. Roadie ranks #5 on presence but #6 on sentiment. The brand appears relatively often, but competitors may be getting more favorable language when they appear.
Where Roadie is losing
Prompts where competitors are visible and Roadie is not.
These prompt-level losses are the first prompts to track and repair.
Where Roadie is winning3
Which internal developer platforms handle role-based access well across multiple teams from day one?
Avg # 1.0 · 1 platform
Which internal developer platforms support software quality scorecards across hundreds of services with customisable scoring rules per team?
Avg # 1.0 · 1 platform
Looking for a developer portal that degrades gracefully when upstream data sources like source control or monitoring are unavailable — what handles this well?
Avg # 2.0 · 1 platform
Where Roadie is losing5
Which developer portal platforms handle automatic dependency mapping between microservices, including auto-detecting upstream and downstream relationships?
Competitors on 3 platforms
Track this promptWhich internal developer portals can automatically import existing services from a container orchestration cluster into the service catalog?
Competitors on 3 platforms
Track this promptI'm evaluating SaaS internal developer platforms — which ones make it easiest to export service catalog data if you want to switch tools later?
Competitors on 3 platforms
Track this promptWhich internal developer platforms let you trigger deployments or provision environments directly from the portal without leaving the tool?
Competitors on 3 platforms
Track this promptWhich internal developer platforms offer near-real-time metadata syncing from CI/CD, incident management, and source control tools?
Competitors on 2 platforms
Track this prompt
Track Roadie daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
Roadie is a managed Software-as-a-Service Internal Developer Portal (IDP) built on Spotify's open-source Backstage framework, operated by Larder Software Limited and headquartered in Dublin, Ireland. Founded in 2020, Roadie enables engineering organizations to adopt Backstage—the CNCF developer portal framework—without staffing a dedicated team to build and maintain it. The product delivers a production-grade, single-tenant Backstage instance with automatic upgrades, SOC2 Type 2-compliant security, 83+ pre-integrated open-source plugins, a software service catalog, self-service scaffolder templates, TechDocs, engineering scorecards (Tech Insights), and role-based access control. Roadie targets engineering teams of 50–2,000+ developers and is trusted by organizations including SumUp, AstraZeneca, Snyk, Contentful, Dexcom, Celonis, and Hopper.
Roadie is a fully managed, single-tenant SaaS Internal Developer Portal built on the open-source Backstage framework. It provides engineering teams with a centralized software catalog, self-service scaffolder, docs-as-code (TechDocs), automated engineering-standards scorecards (Tech Insights), and RBAC—delivered as a hosted service with automatic Backstage upgrades, SOC2 Type 2 compliance, and 83+ pre-integrated plugins, eliminating the need to staff a team to self-host and maintain a Backstage instance.
Key Facts
- Founded
- 2020
- HQ
- Dublin, Ireland
- Founders
- David Tuite
- Employees
- 11-50
- Funding
- $3.7M
- Status
- Private
Target users
Key Capabilities10
- Managed single-tenant SaaS Backstage with automatic version upgrades
- Software service catalog for centralized visibility and ownership tracking
- Self-service scaffolder templates enforcing security and compliance golden paths
- TechDocs docs-as-code for centralized, peer-reviewed technical documentation
- Tech Insights scorecards for automated engineering standards tracking (paid add-on)
- Role-based access control (RBAC) with fine-grained catalog and scaffolder permissions
- Secure on-prem connectivity via broker model requiring no inbound firewall rules
- 83+ out-of-the-box open-source Backstage plugin integrations
- Custom private Backstage plugin support via Roadie CLI (Growth plan)
- RAG AI search and MCP server access for AI coding tool context (beta, Growth plan)
Key Use Cases7
- Reducing engineer onboarding time via centralized service catalog and documentation
- Replacing tribal knowledge and spreadsheets with a structured software ownership registry
- Standardizing service creation through enforced Golden Path scaffolder templates
- Automating compliance and quality checks via scorecards across the software catalog
- Migrating from self-hosted Backstage to a managed, zero-maintenance service
- Enabling InnerSourcing and cross-team service discoverability at scale
- Providing AI coding tools with structured organizational context via MCP servers
Roadie customer outcomes
Catalog completeness increased from 60% to over 95%
Dexcom automated Backstage catalog onboarding using a custom Python script and Roadie's Scaffolder, achieving near-complete software visibility and unlocking meaningful Tech Insights governance reporting to leadership.
Celonis switched from self-hosted Backstage to Roadie to eliminate the maintenance burden on a small platform team, redirecting engineering effort from infrastructure upkeep to developer experience improvements.
Baillie Gifford completed their software catalog over three years with Roadie and transitioned to a decentralized ownership model for their portal, achieving full software visibility in a regulated financial services environment.
Recent Trend
How AI describes Roadie3
Backstage (open-source) with Roadie or other hosted variants tends to be export-friendly if you treat the catalog as data in the underlying plugins and metadata.
I'm evaluating SaaS internal developer platforms — which ones make it easiest to export service catalog data if you want to switch tools later?
Notable options include OpsLevel, Port, Roadie, Cortex, and others that emphasize auto-discovery and real-time synchronization of Kubernetes resources into their catalogs.
Which internal developer portals can automatically import existing services from a container orchestration cluster into the service catalog?
...r: The best plugin/widget ecosystems in developer portals today are typically found in Backstage (Spotify CNCF project) and Roadie-enabled Backstage deployments, with strong ecosystems around plugins, integrations, and custom widgets for surfacing intern...
Which developer portal platforms have the best plugin or widget ecosystem for surfacing internal tooling not supported out of the box?
Most cited sources2
Alternatives in Internal Developer Platforms6
Roadie positions itself as the definitive 'managed Backstage' option—delivering the full power and open-source plugin ecosystem of Spotify's Backstage without the self-hosting burden.
- Its core value proposition is fast time-to-value (days vs. months or years for self-hosting) while retaining Backstage's flexibility and the Backstage community ecosystem, explicitly avoiding the vendor lock-in of proprietary IDPs like Cortex, OpsLevel, and Port.
- Roadie claims to be the #2 contributor to open-source Backstage after Spotify and publishes explicit comparison pages against Atlassian Compass, Port, and Cortex.
- It targets engineering teams of 50–2,000+ developers who want an IDP without dedicating multiple full-time engineers to platform maintenance.
Reviews
Praised
- Responsive and proactive support team
- Fast time-to-adoption versus self-hosted Backstage
- Breadth of open-source plugin ecosystem (100+ plugins)
- Frequent product updates and roadmap responsiveness to customer feedback
- Elimination of Backstage maintenance and upgrade overhead
- Flexibility and customizability of the portal
Criticized
- Tech Insights scorecards are a paid add-on, not included in base plan pricing
- RBAC, REST API, SLA, and advanced search locked to higher-tier Growth plan
- Minimum 50-seat requirement excludes small teams
- Platform flexibility constrained by Backstage framework architecture
- EU-only data residency may not meet all enterprise compliance requirements
- Self-hosted deployment (Roadie Local) still in beta as of early 2025
Customer testimonials published by Roadie consistently highlight responsive and proactive support, fast time-to-adoption versus self-hosted Backstage, and the breadth of the plugin ecosystem. Teams at Hopper, Yotpo, and NCSA cite support quality and reduced maintenance overhead as primary benefits. No independently verified aggregate scores from G2 or Gartner Peer Insights were publicly accessible at time of research. Gartner Peer Insights lists Roadie in the Internal Developer Portals market category but review scores were not retrievable.
Pricing
Two publicly listed plans: Teams at $24 per developer per month (50–150 developers; includes service catalog, scaffolder, TechDocs, 75+ OSS plugins, SSO, customizable UI; scorecards available as paid extra; no RBAC or REST API). Growth is custom-priced (100+ developers) and adds SLA, Slack/MS Teams support, REST API, RAG AI and MCP server access (beta), custom private plugins, OpenSearch advanced search, RBAC, secure on-prem connection, and usage analytics dashboard. Multiple tenants available as a paid extra on both plans. A free trial is available. Roadie is purchasable via the AWS Marketplace.
Limitations
- Roadie is architecturally tied to the Backstage framework; organizations seeking a non-Backstage IDP or a more flexible proprietary data model may prefer alternatives like Port or Cortex.
- The Teams plan lacks RBAC, REST API access, SLA, Slack/MS Teams support, advanced OpenSearch, and private custom plugins—all restricted to the Growth plan.
- Tech Insights scorecards are a paid add-on on both pricing tiers.
- A minimum of 50 developer seats is required, excluding smaller teams.
- All data is stored in the EU (AWS), which may not satisfy US or regional data residency requirements.
- Roadie Local (self-hosted deployment option) was announced in beta in early 2025 but has not confirmed full general availability.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | Gemini Search | ChatGPT | Bing Copilot | Google AI Mode | Perplexity | Grok |
|---|---|---|---|---|---|---|
Capability2/5 cited (40%) | ||||||
Which developer portal platforms handle automatic dependency mapping between microservices, including auto-detecting upstream and downstream relationships? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms let you trigger deployments or provision environments directly from the portal without leaving the tool? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms support software quality scorecards across hundreds of services with customisable scoring rules per team? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Your brand was cited | A competitor was cited | Neither your brand nor a competitor was cited |
I'm evaluating open-source vs. commercial internal developer platforms — which commercial options offer the best SSO, audit logs, and fine-grained permissions? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What internal developer platforms handle multi-cloud and hybrid environments — tracking resources across cloud providers and on-prem clusters in one catalog? | Your brand was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Developer Experience1/5 cited (20%) | ||||||
What internal developer platforms offer the best developer self-service — where engineers can provision environments or services without filing a ticket? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Looking for an internal developer platform with a low learning curve for consuming engineers — what are my options? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What are the best internal developer portal tools for keeping service catalog adoption high — which ones engineers actually use daily vs. ignore? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms handle golden path templates well while still letting teams customise scaffolded services without diverging from org standards? | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms do the best job surfacing on-call ownership and runbook links for microservices during an incident? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Integrations & Ecosystem1/5 cited (20%) | ||||||
Which modern IDPs have the broadest native integrations with monitoring, incident management, and source control tools? | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What internal developer platforms integrate best with infrastructure-as-code workflows so IaC plans can be triggered from the service catalog? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
I'm evaluating SaaS internal developer platforms — which ones make it easiest to export service catalog data if you want to switch tools later? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which developer portal platforms have the best plugin or widget ecosystem for surfacing internal tooling not supported out of the box? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms can pull cloud cost data to show per-service spend alongside reliability metrics in one view? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Performance & Reliability2/5 cited (40%) | ||||||
What are the best self-hosted internal developer portal options for a 500-engineer org that can scale reliably without massive infrastructure overhead? | Your brand was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms have published real case studies showing reduced time-to-production or reduced platform team toil after adoption? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Looking for a developer portal that degrades gracefully when upstream data sources like source control or monitoring are unavailable — what handles this well? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms offer near-real-time metadata syncing from CI/CD, incident management, and source control tools? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which developer portal platforms scale well to 1,000+ services in the catalog without search and navigation degrading? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Setup & First Run1/5 cited (20%) | ||||||
What internal developer portal platforms can a small platform team realistically stand up and maintain without a dedicated team of 10+? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer platforms handle role-based access well across multiple teams from day one? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which internal developer portals can automatically import existing services from a container orchestration cluster into the service catalog? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
I'm evaluating internal developer platforms for a 200-person engineering org — which ones support phased rollouts without disrupting existing workflows? | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What tools help teams migrate existing internal wikis and runbooks into a structured service catalog? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | Port | 16.0% | 27.8% | 0.0% | 8.7% | 60.7% | #2.9 | +0.39 |
| 2 | OpsLevel | 9.3% | 20.4% | 2.7% | 6.7% | 38.7% | #3.4 | +0.43 |
| 3 | Cortex | 8.7% | 15.7% | 0.7% | 7.3% | 48.0% | #3.8 | +0.51 |
| 4 | Backstage | 7.3% | 13.9% | 4.7% | 1.3% | 0.0% | #3.2 | +0.57 |
| 5 | Roadie | 6.0% | 8.3% | 0.0% | 5.3% | 20.0% | #2.2 | +0.33 |
| 6 | Humanitec | 3.3% | 12.0% | 1.3% | 2.0% | 27.3% | #3.1 | +0.50 |
| 7 | Atlassian Compass | 1.3% | 1.9% | 0.0% | 0.0% | 8.0% | #3.5 | +0.28 |
| 8 | Configure8 | 0.0% | 0.0% | 0.0% | 0.0% | 5.3% | — | — |
| 9 | Kratix | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| 10 | Rely.io | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| 11 | Upbound | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
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