AI visibility report
Atlassian ranks #1 in Issue Tracking & Project Management AI search.
Outside the top three on 10 of the 25 prompts buyers actually ask.
Linear is cited on 8 of those losses.
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Also benchmarked
Atlassian appears in 2 other verticals
Track Atlassian across these prompts daily.
Start free trialBest among 12 vendors · still absent from 71.3% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
ChatGPT
Perplexity
Google AI Mode
Bing Copilot
Gemini Search
GrokLeader, with room to expand. Atlassian leads this category on presence and share of voice, but appears in only 28.7% of tracked prompt responses. The priority is defending current wins while expanding absolute coverage.
Where Atlassian is losing
Prompts where competitors are visible and Atlassian is not.
These prompt-level losses are the first prompts to track and repair.
Where Atlassian is winning5
What issue trackers handle dependencies between teams well for a 200-person engineering org running multiple concurrent projects?
Avg # 1.0 · 2 platforms
What project management tools support sub-issues, cycles, and roadmaps without requiring paid add-ons?
Avg # 1.0 · 1 platform
What issue trackers integrate natively with on-call and incident management tools to auto-create tickets from production alerts?
Avg # 1.0 · 1 platform
What issue tracking tools integrate well with workplace chat so teams get ticket notifications and can update status without leaving their chat app?
Avg # 1.5 · 4 platforms
Which project management tools support custom workflows with automated state transitions for complex engineering delivery pipelines?
Avg # 1.7 · 3 platforms
Where Atlassian is losing5
What project management tools do fast-moving engineering teams prefer for their minimal friction and clean UI?
Competitors on 5 platforms
Track this promptWhich issue trackers let developers link commits and pull requests to tickets without leaving their code editor?
Competitors on 4 platforms
Track this promptWhat's the fastest issue tracker to set up for a 10-person engineering team migrating off a legacy project management tool?
Competitors on 3 platforms
Track this promptWhat are the best issue tracking tools for a startup with 5 engineers that doesn't want to spend more than an hour on onboarding?
Competitors on 3 platforms
Track this promptLooking for a project management tool that keeps engineers in flow — which ones minimize context switching compared to heavy-weight alternatives?
Competitors on 2 platforms
Track this prompt
Track Atlassian daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
Atlassian Corporation is a publicly traded Australian-American enterprise software company (NASDAQ: TEAM) founded in 2002 by Mike Cannon-Brookes and Scott Farquhar. Headquartered in Sydney with a US base in San Francisco, Atlassian builds collaboration and productivity software primarily for software development, IT, and business teams. Its flagship product, Jira, is the de facto standard for agile issue tracking and project management, used by over 300,000 companies across 200+ countries, including 80% of the Fortune 500. The broader Atlassian platform spans Confluence (knowledge management), Jira Service Management (ITSM), Trello, Bitbucket (source code and CI/CD), Loom (async video), and Rovo (AI). Atlassian reported $5.22 billion in revenue for fiscal year 2025 and employs approximately 13,800 people globally.
Atlassian offers an integrated suite of team collaboration and work management software anchored by Jira for issue tracking and agile project management, Confluence for knowledge and documentation, Jira Service Management for IT and enterprise service delivery, Trello for lightweight visual task management, Bitbucket for source code management and CI/CD, and Loom for asynchronous video communication. The suite is unified by the Rovo AI platform, which provides enterprise search, AI chat, and configurable agentic workflows across all products. Products are available as cloud SaaS (primary go-to-market), Data Center (self-hosted, being sunsetted), and through thematic collections (Teamwork, Service, Strategy, Software) that bundle products for specific team personas.
Key Facts
- Founded
- 2002
- HQ
- Sydney, Australia (US HQ: San Francisco, CA)
- Founders
- Mike Cannon-Brookes, Scott Farquhar
- Employees
- 13000-14000
- Funding
- ~$60M pre-IPO (Accel, 2010)
- Customers
- 300,000+
- Status
- Public (NASDAQ: TEAM)
Target users
Key Capabilities10
- Agile project management with Scrum and Kanban boards, backlogs, and sprint planning
- Customizable issue tracking with configurable workflows, fields, and permissions
- AI-powered project assistance via Rovo (search, chat, agents, and agentic workflow automation)
- Integrated knowledge management through Confluence with Jira context linking
- IT service management (ITSM) via Jira Service Management with SLA tracking, incident management, and asset management
- Advanced roadmapping and goal alignment across projects and teams
- Cross-product analytics, dashboards, and reporting including Atlassian Analytics and Data Lake (Enterprise)
- Async video communication via Loom integration
- 5,700+ Marketplace app ecosystem for extensibility
- Enterprise-grade security, FedRAMP compliance, data residency controls, and BYOK encryption
Key Use Cases8
- Agile software development planning, sprint tracking, and release management
- Bug tracking and issue resolution for engineering teams
- IT service management, incident response, and change management
- Cross-functional project management for marketing, operations, design, and HR
- Enterprise portfolio and program management via Jira Align
- Product discovery, ideation, and roadmap planning via Jira Product Discovery
- DevOps pipeline visibility and developer experience measurement
- Organizational knowledge management and documentation via Confluence
Atlassian customer outcomes
200% increase in throughput
Lumen used Jira to reduce cycle time and increase throughput across its Agile Transformation Office, enabling faster capability delivery and improved customer satisfaction.
800+ hours and $500K/year saved
Royal Caribbean leveraged Jira and Confluence for automated reporting across its global e-commerce function, significantly reducing reliance on external management consulting.
$150,000/year savings per migrated team
Roblox migrated teams from Wrike to Jira, generating substantial annual cost savings per team while simplifying project management across engineering and program management functions.
Cost reduced from $2.8M to $600K
DHCS used Jira and developer tooling to track work and modernize delivery processes, dramatically reducing the cost to set up and deliver engineering capabilities.
Recent Trend
How AI describes Atlassian3
Jira (by Atlassian) : The enterprise standard for large-scale engineering orgs (50 to thousands of users).
What issue trackers handle dependencies between teams well for a 200-person engineering org running multiple concurrent projects?
Atlassian and its ecosystem partners offer specialized migration assistants that handle tens of thousands of issues, epics, and linked dependencies reliably via XML backups.
Which issue trackers let developers link commits and pull requests to tickets without leaving their code editor?
atlassian.com/software/jira/product-discovery) : Best for pre-backlog ruthless prioritization.
Which project management tools support custom workflows with automated state transitions for complex engineering delivery pipelines?
Most cited sources8
45Top 6 Issue Tracking Software to Streamline Workflows | Atlassian
atlassian.com·Comparison
- C9
🤝 Keep design and dev in sync with Figma for Jira... - Atlassian Community
community.atlassian.com·Discussion
- 9
7 Best Visual Project Management Software [2026]
atlassian.com·Comparison
- 9
Top 7 Backlog Management Tools for Prioritizing Tasks | Atlassian
atlassian.com·Comparison
- 8
Top 7 Roadmap Tools for Agile Teams - Atlassian
atlassian.com·Comparison
7Import data into Jira | Jira Cloud | Atlassian Support
support.atlassian.com·Documentation
Alternatives in Issue Tracking & Project Management6
Atlassian is the dominant incumbent in the issue tracking and project management category, anchored by Jira—widely considered the industry-standard tool for agile and DevOps teams.
- Atlassian differentiates through its deeply integrated product suite (Jira, Confluence, Bitbucket, Loom, Jira Service Management, Rovo AI), its 5,700+ app Marketplace, a product-led growth model built without a traditional sales force, and a Gartner Magic Quadrant Leader designation across Collaborative Work Management, Marketing Work Management, and DevOps Platforms.
- Its enterprise moat is reinforced by breadth of workflow coverage, cross-functional appeal (engineering, IT, marketing, legal, finance), FedRAMP compliance for government, and a 300,000+ customer installed base spanning 80% of the Fortune 500.
Reviews
Praised
- Highly customizable workflows and issue types
- Best-in-class agile and scrum support
- Extensive Marketplace integration ecosystem
- Strong cross-team visibility and transparency
- Powerful backlog, sprint, and roadmap management
- Robust reporting and dashboards for agile metrics
- Deep integration with Confluence, Bitbucket, and Atlassian suite
- Scales well for large enterprise teams
Criticized
- Steep learning curve and complex terminology for new users
- Overwhelming and click-heavy UI, especially after recent updates
- Requires a dedicated administrator to maintain properly
- Costs escalate quickly with Marketplace add-ons
- Slow performance in large instances with many tickets
- JQL (Jira Query Language) is not intuitive for non-technical users
- Weaker integrations with non-Atlassian third-party tools
- Too complex for small teams or simple project needs
Atlassian Jira is broadly regarded as the gold standard for agile project management and issue tracking, with extensive praise for its workflow flexibility, deep integration ecosystem, and comprehensive reporting. Reviewers consistently highlight its power for software and DevOps teams managing complex, cross-functional work. The platform earns strong scores from enterprise users who leverage its customizability and scale. Common criticisms center on a steep learning curve, an interface that can feel overwhelming for new or non-technical users, significant administrative overhead, performance degradation in large instances, and costs that escalate quickly when Marketplace add-ons are required. Atlassian has been named a Gartner Magic Quadrant Leader for Collaborative Work Management, Marketing Work Management Platforms, and DevOps Platforms.
Pricing
Jira Cloud is available in four tiers: Free (up to 10 users, unlimited projects and tasks, 2 GB storage, 100 automation rule runs/month); Standard (approximately $7.53–$9.05/user/month billed annually, up to 50,000 users, 250 GB storage, 1,700 automation rule runs/month, data residency); Premium (approximately $13.53–$18.30/user/month billed annually, unlimited storage, advanced roadmaps, sandbox, AI features, per-user automation limits); and Enterprise (custom pricing, minimum ~801 users, multi-site, unlimited automation, 99.95% uptime SLA, 24/7 support, Atlassian Analytics and Data Lake). Annual billing typically saves 15–20% over monthly. Marketplace add-ons are priced separately, typically $3–$10/user/month each, and can meaningfully increase total cost of ownership. Data Center (self-hosted) starts at approximately $20,400/year for 500 users; new Data Center sales ended March 30, 2026. Discounts are available for nonprofits, academic institutions, open-source projects, and students.
Limitations
- Jira's primary limitations cited across reviews include a steep learning curve—especially for non-technical users—due to complex terminology (Epics, Sprints, Schemes, JQL) and extensive configuration options.
- The interface has been criticized as click-heavy and counterintuitive for new users, and can feel overwhelming at scale with many active tickets or customizations.
- The platform typically requires a dedicated administrator for ongoing maintenance.
- Costs escalate significantly at scale, particularly when Marketplace add-ons (time tracking, test management, advanced reporting) are required to fill native functionality gaps.
- Performance can degrade in large instances.
- Integration with non-Atlassian third-party tools is sometimes described as less smooth than within the Atlassian ecosystem.
- Data Center deployment is being sunsetted (new sales ended March 30, 2026, end-of-life March 2029), narrowing self-hosted options.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | Google AI Mode | Perplexity | Bing Copilot | ChatGPT | Gemini Search | Grok |
|---|---|---|---|---|---|---|
Capability5/5 cited (100%) | ||||||
Which project management tools support custom workflows with automated state transitions for complex engineering delivery pipelines? | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What issue trackers handle dependencies between teams well for a 200-person engineering org running multiple concurrent projects? | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
What project management tools support sub-issues, cycles, and roadmaps without requiring paid add-ons? | A competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which issue tracking platforms have built-in triage and prioritization features that help engineering teams ruthlessly cut scope? | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
I'm looking for an issue tracker that has strong SLA tracking and escalation rules — which platforms handle this well for a customer-facing team? | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Developer Experience3/5 cited (60%) | ||||||
Which issue trackers let developers link commits and pull requests to tickets without leaving their code editor? | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Looking for a project management tool that keeps engineers in flow — which ones minimize context switching compared to heavy-weight alternatives? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What issue tracking platforms are preferred by engineering managers who need both a team board view and a high-level roadmap in one tool? | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What project management tools do fast-moving engineering teams prefer for their minimal friction and clean UI? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which issue trackers have the best keyboard-first workflows for engineers who hate switching to a mouse? | A competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Integrations & Ecosystem5/5 cited (100%) | ||||||
Which project management platforms offer strong APIs and webhooks so we can build custom engineering dashboards on top of them? | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which project management tools have deep two-way integrations with version control platforms so commits auto-close issues? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
What issue trackers integrate natively with on-call and incident management tools to auto-create tickets from production alerts? | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Looking for an issue tracker that syncs bidirectionally with a design tool so designers and engineers stay in sync — what are the options? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What issue tracking tools integrate well with workplace chat so teams get ticket notifications and can update status without leaving their chat app? | Your brand and a competitor were cited | Your brand and a competitor were cited | Your brand was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Performance & Reliability5/5 cited (100%) | ||||||
What project management tools have the best uptime record and handle real-time collaboration without lag for distributed teams? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which issue tracking platforms load quickly even with dozens of custom fields and complex filters applied? | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which issue trackers stay fast and responsive with a large backlog of 50k+ tickets across many projects? | Neither your brand nor a competitor was cited | Your brand was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which issue trackers have a reliable mobile app for engineering leads who need to triage and update tickets while away from their desk? | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What project management tools handle concurrent updates from 50+ engineers without merge conflicts or sync issues on shared boards? | Your brand was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | A competitor was cited | Neither your brand nor a competitor was cited |
Setup & First Run3/5 cited (60%) | ||||||
I'm evaluating issue trackers for a 30-person product team that runs two-week sprints — which tools make sprint setup and backlog grooming fast? | Your brand was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which project management platforms offer the smoothest migration path for an enterprise team moving from one tool to another with 10k+ existing tickets? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What's the fastest issue tracker to set up for a 10-person engineering team migrating off a legacy project management tool? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which developer-focused project management tools can import an existing backlog from a spreadsheet export without manual cleanup? | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Your brand was cited | Neither your brand nor a competitor was cited |
What are the best issue tracking tools for a startup with 5 engineers that doesn't want to spend more than an hour on onboarding? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | Atlassian | 28.7% | 35.4% | 0.7% | 0.7% | 0.0% | #4.1 | +0.43 |
| 2 | Linear | 16.0% | 15.6% | 11.3% | 0.7% | 59.3% | #2.7 | +0.67 |
| 3 | Shortcut | 11.3% | 14.8% | 0.0% | 7.3% | 0.0% | #4.6 | +0.47 |
| 4 | monday.com | 8.7% | 6.6% | 0.0% | 8.0% | 0.0% | #3.5 | +0.31 |
| 5 | YouTrack | 6.7% | 10.1% | 0.0% | 0.7% | 14.0% | #5.0 | +0.57 |
| 6 | Asana | 6.7% | 5.8% | 0.7% | 0.0% | 0.0% | #5.5 | +0.57 |
| 7 | Plane | 4.7% | 5.1% | 0.7% | 2.7% | 11.3% | #4.9 | +0.69 |
| 8 | Zenhub | 3.3% | 2.7% | 0.0% | 3.3% | 3.3% | #3.7 | -0.08 |
| 9 | ClickUp | 2.7% | 3.9% | 1.3% | 0.0% | 31.3% | #5.6 | +0.76 |
| 10 | Basecamp | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| 11 | Height | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| 12 | Huly | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
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