Who is Asana best for?

Asana is built for Marketing, creative, and campaign management teams, Operations, IT, and business process owners, Product managers and cross-functional program managers, Executive leaders, PMOs, and strategic planning teams. Common use cases include Cross-functional project and program management; Marketing campaign and creative production management; Strategic planning and OKR/goal alignment.

Free Personal plan for up to 2 users with unlimited tasks and projects. Starter plan at $10.99/user/month (billed annually; $13.49/month billed monthly) includes AI features, unlimited users, timeline/Gantt views, workflow builder, and unlimited automation rules. Advanced plan at $24.99/user/month (billed annually; $30.49/month billed monthly) adds goals, unlimited portfolios, approvals, proofing, native time tracking, and Salesforce/Tableau/Power BI integrations. Enterprise and Enterprise+ tiers are custom-priced, adding capacity planning, SAML/SCIM, SIEM, eDiscovery, DLP, archiving integrations, data residency, Enterprise Key Management, and HIPAA compliance. Add-ons include AI Teammates (contact sales), Timesheets & Budgets ($5.99/user/month on Starter+), and Compliance and Permissions Management add-ons for Enterprise plans.

What are the alternatives to Asana?

Common Issue Tracking & Project Management alternatives to Asana include Atlassian, Linear, YouTrack, Shortcut, ClickUp. See the full comparison hub at /verticals/issue-tracking-and-project-management/compare.

What do users praise about Asana?

Users frequently praise: Intuitive, easy-to-use interface; Flexible multiple project views (list, board, timeline, Gantt, calendar); Strong task organization and ownership clarity; Effective team collaboration and transparency; Broad integration ecosystem (300+ apps); Goal and OKR tracking connected to daily work; Workflow automation and rule-based task management; Quick onboarding for non-technical users.

What are common complaints about Asana?

Frequently cited limitations: Advanced reporting locked behind higher-tier plans; No native multi-assignee support for tasks; Steep learning curve for complex configurations; Per-seat pricing expensive at scale; Notification overload on large projects; 24/7 support restricted to Enterprise customers only; Workflow customization less flexible than some competitors; Platform becomes disorganized without strong workspace governance.

When was Asana founded and where?

Asana was founded in 2008, headquartered in San Francisco, CA by Dustin Moskovitz, Justin Rosenstein.

Asana reports 1000-5000 employees, 169,000+ customers, ~$724M ARR.

AI visibility report

Asana ranks #8 in Issue Tracking & Project Management AI search.

Outside the top three on 23 of the 25 prompts buyers actually ask.

Atlassian is cited on 19 of those losses.

25 prompts

6 platforms

Updated Sep 27, 2026 - refreshed weekly

Track Asana daily

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Track Asana across these prompts daily.

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3percent

Presence Rate

Low presence

#8 among 12 vendors · still absent from 96.7% of tracked prompt responses

Top-3 citations across 150 prompt × platform pairs

#8of 12

Peer Ranking

#1#12

Mid-packin Issue Tracking & Project Management

Key Metrics

Presence Rate

3.3%

Share of Voice

2.5%

Avg Position

#3.4

Docs Presence

0.7%

Blog Presence

0.0%

Brand Mentions

0.0%

Platform Breakdown

ChatGPT

16%4/25 prompts

Perplexity

Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ

Overview

Asana, Inc. is a publicly traded (NYSE: ASAN) enterprise work management platform founded in 2008 and headquartered in San Francisco. Built around a proprietary Work Graph data model that connects tasks, projects, portfolios, goals, and people, Asana enables cross-functional teams to plan, coordinate, and automate work from individual tasks to company-wide strategic initiatives. The platform serves over 169,000 customers globally—including 85% of Fortune 100 companies—across industries such as technology, marketing, healthcare, financial services, government, and manufacturing. In fiscal year 2025 (ended January 31, 2025), Asana reported revenues of $723.9 million. The company has been recognized as a Leader in the Gartner Magic Quadrant for Collaborative Work Management three consecutive years and is actively investing in AI-native capabilities including AI Studio and AI Teammates.

Reviews

4.4/5G2·12888+4.6/5Gartner Peer Insights·513+

Praised

Intuitive, easy-to-use interface
Flexible multiple project views (list, board, timeline, Gantt, calendar)
Strong task organization and ownership clarity
Effective team collaboration and transparency
Broad integration ecosystem (300+ apps)
Goal and OKR tracking connected to daily work
Workflow automation and rule-based task management
Quick onboarding for non-technical users

Criticized

Asana holds a 4.4-star rating across 12,888 verified G2 reviews and a 4.6-star rating across 513 Gartner Peer Insights reviews in the Collaborative Work Management market. Users consistently praise its intuitive interface, strong task and project organization, multiple project views, and ease of adoption for non-technical teams. Common criticisms include advanced reporting and automation features being locked behind higher-tier plans, steep learning curve for complex configurations, per-seat pricing becoming expensive at scale, lack of native multi-assignee support, and 24/7 support restricted to Enterprise customers. Asana received six top honors in G2's 2025 Best Software Awards, including #3 Best Software Product and #2 Best Project Management Software.

Prompt	Perplexity	Bing Copilot	Gemini Search	ChatGPT	Google AI Mode	Grok
Capability0/5 cited (0%)
What issue trackers handle dependencies between teams well for a 200-person engineering org running multiple concurrent projects?	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited
What project management tools support sub-issues, cycles, and roadmaps without requiring paid add-ons?

Developer Experience0/5 cited (0%)
Which issue trackers let developers link commits and pull requests to tickets without leaving their code editor?	A competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited

Integrations & Ecosystem1/5 cited (20%)
Which project management tools have deep two-way integrations with version control platforms so commits auto-close issues?	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited

Performance & Reliability2/5 cited (40%)
What project management tools have the best uptime record and handle real-time collaboration without lag for distributed teams?	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Your brand and a competitor were cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited

Setup & First Run1/5 cited (20%)
Which developer-focused project management tools can import an existing backlog from a spreadsheet export without manual cleanup?	A competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited