
AI visibility report
Traceloop ranks #10 in LLM Observability Evals & Gateways AI search.
Outside the top three on 24 of the 25 prompts buyers actually ask.
Braintrust is cited on 16 of those losses.
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Top-3 citations across 125 prompt × platform pairs
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Platform Breakdown
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Overview
Traceloop is an LLM observability and evaluation platform founded in 2022 and headquartered in Tel Aviv, Israel. Built by ML engineers from Google and Fiverr, it helps development teams monitor, debug, and continuously improve LLM-powered applications in production. Its open-source SDK, OpenLLMetry—built on OpenTelemetry—provides one-line-of-code instrumentation and became a widely adopted standard with over 6.8k GitHub stars and 500K monthly installs. The commercial platform adds built-in and custom evaluators, drift detection, CI/CD-integrated quality gates, prompt management, and an experiment framework. Traceloop supports 20+ LLM providers, major vector databases, and AI frameworks. It is SOC 2 and HIPAA compliant with cloud, on-prem, and air-gapped deployment options. In March 2026, Traceloop was acquired by ServiceNow to power its AI Control Tower governance platform.