Who is Embrace best for?

Embrace is built for Mobile engineers (iOS, Android, React Native, Flutter, Unity), Web frontend developers, Site reliability engineers (SREs) and DevOps teams, Engineering managers and VP Engineering at digital-first companies. Common use cases include Diagnosing and resolving mobile app crashes, ANRs, and out-of-memory errors; Monitoring Core Web Vitals and web performance regressions in production; Correlating frontend user impact with backend service issues via OpenTelemetry.

How is Embrace priced?

Embrace offers three tiers. Free: $0 for up to 1 million sessions/year, up to 5 users, 3-day event data retention, includes crash reporting, error tracking, basic dashboards, and performance monitoring. Pro: $0.80 per 1,000 sessions with a minimum spend of $80/month; up to 10 users, 14-day event data retention, custom dashboards, API access, metrics forwarding, Jira/Slack/PagerDuty integrations, and standard support. Enterprise: Custom pricing (minimum $80), unlimited users, 30-day event data retention, custom metrics, event and span forwarding, code owners, tagging, gold-tier support, and a focused CSM. Synthetic monitoring (web) is available as an add-on at $15 per 1,000 checks on paid plans. Log ingestion beyond error logs is charged additionally on Pro and Enterprise. A 30-day Pro trial is available.

What are the alternatives to Embrace?

Common Error Tracking & Crash Reporting alternatives to Embrace include Sentry, Bugsnag, Rollbar, Raygun, LogRocket. See the full comparison hub at /verticals/error-tracking-crash-reporting/compare.

What do users praise about Embrace?

Users frequently praise: Comprehensive user session visibility and timeline playback; Crash, ANR, and OOM reporting depth; Easy SDK integration and setup; Moments feature for tracking user interaction abandonment; Responsive and knowledgeable customer support team; Network insights and performance monitoring in one platform; Actionable insights without requiring manual log correlation.

What are common complaints about Embrace?

Frequently cited limitations: Dashboard UI less intuitive for non-technical stakeholders; Limited data filtering flexibility for custom dashboards; No native mobile app for monitoring on the go; Email reports render poorly in dark mode on mobile; Short data retention windows on lower-tier plans.

When was Embrace founded and where?

Embrace was founded in 2016, headquartered in Los Angeles, CA, USA by Eric Futoran, Maggie Shih, Fredric Newberg.

Embrace reports 100-150 employees, ~1,000 (combined with SpeedCurve post-ac customers.

AI visibility report

Embrace ranks #9 in Error Tracking & Crash Reporting AI search.

Outside the top three on 23 of the 25 prompts buyers actually ask.

Sentry is cited on 18 of those losses.

25 prompts

6 platforms

Updated Sep 3, 2026 - refreshed weekly

Track Embrace daily

Free trial. Setup comes pre-filled for Embrace.

Track Embrace across these prompts daily.

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1percent

Presence Rate

Low presence

#9 among 11 vendors · still absent from 98.7% of tracked prompt responses

Top-3 citations across 150 prompt × platform pairs

+0.68

Sentiment

-1.00.0+1.0

Very positive

#9of 11

Peer Ranking

#1#11

Below averagein Error Tracking & Crash Reporting

Key Metrics

Presence Rate

1.3%

Share of Voice

0.7%

Avg Position

#16.7

Docs Presence

0.0%

Blog Presence

1.3%

Brand Mentions

0.0%

Platform Breakdown

Grok

8%2/25 prompts

ChatGPT

Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ

Overview

Embrace is a user-focused observability platform built on OpenTelemetry, purpose-built for mobile and web engineering teams. Founded in 2016 and headquartered in Los Angeles, the company captures 100% of user sessions—rather than sampling—to give engineering, SRE, and DevOps teams full visibility into crashes, ANRs, network failures, performance regressions, and user journey issues across iOS, Android, React Native, Flutter, Unity, and web apps. It is the only frontend-focused vendor in the Cloud Native Computing Foundation (CNCF) and an OpenTelemetry vendor, with fully open-source SDKs under Apache 2.0. In November 2025, Embrace acquired SpeedCurve, adding synthetic monitoring and deep Core Web Vitals expertise. The combined entity serves nearly 1,000 customers including AllTrails, The New York Times, GOAT, Hyatt, and Amazon, backed by ~$79.5M in funding from NEA, Greycroft, AV8 (Allianz), Eniac, and Y Combinator.

Reviews

Praised

Comprehensive user session visibility and timeline playback
Crash, ANR, and OOM reporting depth
Easy SDK integration and setup
Moments feature for tracking user interaction abandonment
Responsive and knowledgeable customer support team
Network insights and performance monitoring in one platform
Actionable insights without requiring manual log correlation

Criticized

Dashboard UI less intuitive for non-technical stakeholders
Limited data filtering flexibility for custom dashboards
No native mobile app for monitoring on the go
Email reports render poorly in dark mode on mobile
Short data retention windows on lower-tier plans

Embrace receives consistently positive feedback from mobile engineering teams, who praise the depth of session-level visibility, ease of SDK integration, and the value of crash/ANR/OOM reporting in a single platform. The user session timeline and Moments feature for tracking interaction abandonment are frequently highlighted. Customer support is described as a standout. Criticisms center on the dashboard UI being less accessible for non-technical stakeholders, limited data filtering flexibility, absence of a native mobile dashboard app, and dark-mode email rendering issues. The review volume on public platforms is relatively modest (~22 reviews on G2 as of research date), reflecting the platform's focus on enterprise and mid-market mobile engineering buyers rather than broad self-serve adoption.

Prompt	ChatGPT	Google AI Mode	Perplexity	Gemini Search	Bing Copilot	Grok
Capability0/5 cited (0%)
Which error tracking platforms handle error grouping best for flaky or non-deterministic errors with slightly different stack traces each time?	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited

#	Brand	PresencePres.	Share of VoiceSoV	DocsDocs	BlogBlog	MentionsMent.	Avg PosPos	Sentiment
1	Sentry	28.0%	36.9%	21.3%	7.3%	80.0%	#29.8	+0.49
2	Bugsnag	25.3%	23.9%	24.0%	0.7%	56.0%	#37.6	+0.55
3	Rollbar	25.3%	21.5%	20.0%	8.0%	55.3%	#40.6	+0.51
4	Raygun	11.3%	5.5%	1.3%	10.7%	14.0%	#34.2	+0.40
5	LogRocket	10.0%	3.8%	0.7%	2.0%	10.0%	#31.3	+0.45
6	TrackJS	10.0%	4.6%	0.7%	1.3%	2.7%	#31.9	+0.40
7	Airbrake	2.7%	0.9%	2.0%	0.0%	7.3%	#28.0	+0.53
8	Highlight.io	2.7%	2.2%	0.7%	0.0%	4.7%	#51.1	+0.55
9	Embrace	1.3%	0.7%	0.0%	1.3%	0.0%	#16.7	+0.68
10	Jam.dev	0.0%	0.0%	0.0%	0.0%	0.0%	—	—
11	Luciq	0.0%	0.0%	0.0%	0.0%	0.0%	—	—

Developer Experience0/5 cited (0%)
What error tracking tools do teams typically use to manage the full workflow from alert to assignment to resolution in one place?	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited

Integrations & Ecosystem1/5 cited (20%)
Which error tracking tools integrate best with on-call and incident management systems to page the right person when a critical error spikes?	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited

Performance & Reliability0/5 cited (0%)
What event volume limits should I expect from error tracking platforms at scale — and which ones have the most predictable pricing as volume grows?	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited