AI visibility report for Embrace
Vertical: Error Tracking & Crash Reporting
AI search visibility benchmark across 5 platforms in Error Tracking & Crash Reporting.
Presence Rate
Top-3 citations across 125 prompt × platform pairs
Sentiment
Peer Ranking
Key Metrics
Platform Breakdown
Grok
Google AI Mode
Gemini Search
Perplexity
ChatGPTOverview
Embrace is a user-focused observability platform built on OpenTelemetry, purpose-built for mobile and web engineering teams. Founded in 2016 and headquartered in Los Angeles, the company captures 100% of user sessions—rather than sampling—to give engineering, SRE, and DevOps teams full visibility into crashes, ANRs, network failures, performance regressions, and user journey issues across iOS, Android, React Native, Flutter, Unity, and web apps. It is the only frontend-focused vendor in the Cloud Native Computing Foundation (CNCF) and an OpenTelemetry vendor, with fully open-source SDKs under Apache 2.0. In November 2025, Embrace acquired SpeedCurve, adding synthetic monitoring and deep Core Web Vitals expertise. The combined entity serves nearly 1,000 customers including AllTrails, The New York Times, GOAT, Hyatt, and Amazon, backed by ~$79.5M in funding from NEA, Greycroft, AV8 (Allianz), Eniac, and Y Combinator.
Embrace is a user-focused observability platform providing Real User Monitoring (RUM) for mobile (iOS, Android, React Native, Flutter, Unity) and web applications. Built natively on OpenTelemetry, it captures 100% of user sessions to surface crashes, ANRs, network issues, performance traces, and user journey data with full session-level context. The platform includes AI-powered workflows, an MCP Server for agentic observability, custom dashboards, metrics forwarding, and integrations with backend observability tools (Grafana, Elastic, Chronosphere). Following its November 2025 acquisition of SpeedCurve, Embrace also offers synthetic monitoring, Core Web Vitals benchmarking, and JavaScript performance analytics.
Key Facts
- Founded
- 2016
- HQ
- Los Angeles, CA, USA
- Founders
- Eric Futoran, Maggie Shih, Fredric Newberg
- Employees
- 100-150
- Funding
- ~$79.5M
- Customers
- ~1,000 (combined with SpeedCurve post-ac
- Status
- Private (Series B)
Target users
Key Capabilities10
- 100% user session capture with automatic instrumentation (no sampling)
- Mobile RUM: crash reporting, ANR monitoring, OOM detection, network insights, thread profiling
- Web RUM: Core Web Vitals, JavaScript exception tracking, session timelines, custom metrics and alerts
- OpenTelemetry-native SDKs for iOS, Android, React Native, Flutter, Unity, and Web
- User session timeline with full play-by-play of technical and behavioral events
- Synthetic monitoring and web performance benchmarking (via SpeedCurve)
- AI-powered workflows, natural language filtering, MCP Server for agentic observability
- Metrics and spans forwarding to external observability platforms (Grafana, Elastic, Chronosphere)
- Custom dashboards, alerting, and mobile SLO construction
- Network span forwarding for end-to-end distributed trace propagation from mobile/web to backend
Key Use Cases8
- Diagnosing and resolving mobile app crashes, ANRs, and out-of-memory errors
- Monitoring Core Web Vitals and web performance regressions in production
- Correlating frontend user impact with backend service issues via OpenTelemetry
- Building mobile and web SLOs tied to real user experience data
- Identifying non-crash UX issues such as slow screen loads and network failures
- Unifying mobile and backend observability across SRE, DevOps, and mobile engineering teams
- Monitoring high-stakes release events and live production incidents in real time
- Tracking user journey abandonment rates and incomplete interactions
Recent Trend
How AI describes Embrace
No concise AI response excerpt is available for this brand yet.
Most cited sources5
- E2
10 best OpenTelemetry tools 2026 | Embrace
embrace.io·Blog Post
- E2
The 10 Best iOS Crash Reporting Tools in 2022
embrace.io·Blog Post
- E1
Crash reporting | Embrace Documentation
embrace.io·Documentation
- E1
What Is an Observability Platform? - Embrace.io
embrace.io·Blog Post
- E1
Top React Native performance monitoring tools for 2023
embrace.io·Blog Post
Alternatives in Error Tracking & Crash Reporting6
Embrace positions itself as the only user-focused, frontend-native observability platform built on OpenTelemetry, contrasting against general-purpose APM vendors (Datadog, Dynatrace) that have bolted on mobile RUM as an afterthought, and against narrower crash-only tools.
- Its differentiation rests on: (1) capturing 100% of user sessions rather than sampling, (2) being the only frontend-focused CNCF member vendor, (3) offering open-source SDKs for iOS, Android, React Native, Flutter, Unity, and web under Apache 2.0, (4) tying mobile and web performance directly to end-user business impact via OpenTelemetry-native traces and spans, and (5) the November 2025 acquisition of SpeedCurve adding synthetic monitoring and deep Core Web Vitals expertise.
- The combined entity now serves nearly 1,000 customers across mobile and web, spanning gaming, e-commerce, travel, media, and financial services.
Reviews
Praised
- Comprehensive user session visibility and timeline playback
- Crash, ANR, and OOM reporting depth
- Easy SDK integration and setup
- Moments feature for tracking user interaction abandonment
- Responsive and knowledgeable customer support team
- Network insights and performance monitoring in one platform
- Actionable insights without requiring manual log correlation
Criticized
- Dashboard UI less intuitive for non-technical stakeholders
- Limited data filtering flexibility for custom dashboards
- No native mobile app for monitoring on the go
- Email reports render poorly in dark mode on mobile
- Short data retention windows on lower-tier plans
Embrace receives consistently positive feedback from mobile engineering teams, who praise the depth of session-level visibility, ease of SDK integration, and the value of crash/ANR/OOM reporting in a single platform. The user session timeline and Moments feature for tracking interaction abandonment are frequently highlighted. Customer support is described as a standout. Criticisms center on the dashboard UI being less accessible for non-technical stakeholders, limited data filtering flexibility, absence of a native mobile dashboard app, and dark-mode email rendering issues. The review volume on public platforms is relatively modest (~22 reviews on G2 as of research date), reflecting the platform's focus on enterprise and mid-market mobile engineering buyers rather than broad self-serve adoption.
Pricing
Embrace offers three tiers.
- Free
$0 for up to 1 million sessions/year, up to 5 users, 3-day event data retention, includes crash reporting, error tracking, basic dashboards, and performance monitoring.
- Pro
$0.80 per 1,000 sessions with a minimum spend of $80/month; up to 10 users, 14-day event data retention, custom dashboards, API access, metrics forwarding, Jira/Slack/PagerDuty integrations, and standard support.
- Enterprise
Custom pricing (minimum $80), unlimited users, 30-day event data retention, custom metrics, event and span forwarding, code owners, tagging, gold-tier support, and a focused CSM. Synthetic monitoring (web) is available as an add-on at $15 per 1,000 checks on paid plans. Log ingestion beyond error logs is charged additionally on Pro and Enterprise. A 30-day Pro trial is available.
Limitations
- Review feedback notes the UI can be less intuitive for non-technical team members.
- Data filtering options have been described as limited, restricting the ability to build fully customized dashboards.
- There is no native mobile app for the Embrace dashboard itself.
- Email reports are reported to render poorly on mobile devices in dark mode.
- Data retention is relatively short on lower tiers (3 days on Free, 14 days on Pro for event data).
- Web RUM is newer than the mobile offering and some web capabilities are still maturing post-SpeedCurve acquisition.
- The platform's primary depth remains mobile-first; teams with purely web or backend needs may find broader APM platforms more feature-complete on those dimensions.
Frequently asked questions
Topic Coverage
Prompt-Level Results
| Prompt | Gemini Search | Perplexity | ChatGPT | Grok | Google AI Mode |
|---|---|---|---|---|---|
Capability0/5 cited (0%) | |||||
Which error tracking platforms can correlate a frontend JS error with the backend API call that caused it across a distributed trace? | |||||
Which error tracking platforms handle background job errors as well as request-response errors from a web server? | |||||
Which error tracking platforms handle error grouping best for flaky or non-deterministic errors with slightly different stack traces each time? | |||||
Which error tracking tools offer the best PII scrubbing and GDPR compliance features for stripping sensitive fields from payloads before they leave the browser? | |||||
Which platforms offer both error tracking and full session replay in one tool — and when does a team actually need both together? | |||||
Developer Experience0/5 cited (0%) | |||||
Which error tracking platforms automatically capture the most useful context — breadcrumbs, user state, request data — so engineers can reproduce bugs without user help? | |||||
What error tracking tools do teams typically use to manage the full workflow from alert to assignment to resolution in one place? | |||||
Which error tracking tools handle deduplication and grouping best to reduce alert fatigue when a single bug triggers thousands of duplicate events? | |||||
Which error tracking platforms integrate best into a developer's normal workflow — IDE plugins, chat notifications, or built-in triage dashboards? | |||||
Which error tracking platforms offer the best release tracking so teams can tell whether a new deploy made error rates better or worse? | |||||
Integrations & Ecosystem2/5 cited (40%) | |||||
Which error tracking platforms integrate natively with observability stacks — metrics, tracing, and logs — so you don't need two separate dashboards? | |||||
Which error tracking tools integrate best with on-call and incident management systems to page the right person when a critical error spikes? | |||||
Which error tracking platforms have the best two-way sync with issue trackers so bugs automatically get created and closed in the right project board? | |||||
Which error tracking platforms offer the best webhook and event streaming support for building internal tooling on top of error data? | |||||
What tools help teams correlate error tracking data with feature flag releases to automatically flag which deployment introduced a regression? | |||||
Performance & Reliability1/5 cited (20%) | |||||
What event volume limits should I expect from error tracking platforms at scale — and which ones have the most predictable pricing as volume grows? | |||||
Which error tracking platforms buffer events locally during outages and replay them when connectivity is restored, rather than dropping events? | |||||
Which error tracking platforms handle error storms gracefully when a bad deploy suddenly generates millions of events per minute? | |||||
Which error tracking SDKs have the lowest page load overhead and offer async or lazy-loading options to minimise impact? | |||||
Which error tracking platforms offer the best sampling rate controls to manage cost and noise in production without missing critical low-frequency errors? | |||||
Setup & First Run1/5 cited (20%) | |||||
I'm migrating error tracking to a new platform — which tools make it easiest to preserve historical data and recreate alert rules? | |||||
Which error tracking platforms handle source map uploads well so you see original TypeScript line numbers instead of minified bundle references? | |||||
What are the best error tracking tools for a Next.js app that handles both server-side and client-side rendering without doubling up on error events? | |||||
Which error tracking platforms are designed for microservices architectures where errors in one service can cascade into others? | |||||
What's the easiest error tracking and crash reporting platform to integrate into a React Native app for both iOS and Android from a single SDK? | |||||
Strengths1
Which error tracking tools integrate best with on-call and incident management systems to page the right person when a critical error spikes?
Avg # 14.0 · 1 platform
Gaps5
What are the best error tracking tools for a Next.js app that handles both server-side and client-side rendering without doubling up on error events?
Competitors on 4 platforms
What event volume limits should I expect from error tracking platforms at scale — and which ones have the most predictable pricing as volume grows?
Competitors on 4 platforms
Which platforms offer both error tracking and full session replay in one tool — and when does a team actually need both together?
Competitors on 4 platforms
Which error tracking platforms buffer events locally during outages and replay them when connectivity is restored, rather than dropping events?
Competitors on 3 platforms
Which error tracking platforms can correlate a frontend JS error with the backend API call that caused it across a distributed trace?
Competitors on 3 platforms
Vertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | Sentry | 44.8% | 42.7% | 35.2% | 16.0% | 44.8% | #22.9 | +0.35 |
| 2 | Rollbar | 33.6% | 20.7% | 16.8% | 16.0% | 32.8% | #35.4 | +0.33 |
| 3 | Bugsnag | 25.6% | 18.1% | 20.8% | 0.8% | 25.6% | #39.7 | +0.32 |
| 4 | LogRocket | 18.4% | 4.9% | 3.2% | 3.2% | 18.4% | #23.4 | +0.38 |
| 5 | TrackJS | 17.6% | 5.7% | 0.8% | 5.6% | 16.8% | #23.8 | +0.33 |
| 6 | Raygun | 16.8% | 5.0% | 1.6% | 16.0% | 16.0% | #30.6 | +0.37 |
| 7 | Embrace | 3.2% | 0.9% | 0.8% | 2.4% | 3.2% | #14.6 | +0.34 |
| 8 | Highlight.io | 3.2% | 1.7% | 0.8% | 0.0% | 3.2% | #53.8 | +0.55 |
| 9 | Airbrake | 1.6% | 0.3% | 0.8% | 0.0% | 1.6% | #52.5 | +0.30 |
| 10 | Instabug (rebranded Luciq) | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| 11 | Jam.dev | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
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