Mixpanel ranks #2 in Developer Analytics & Product Analytics AI search.

Mixpanel is a San Francisco-based product analytics platform founded in 2009 by Suhail Doshi and Tim Trefren. Built around an event-based data model, it enables product, marketing, engineering, and data teams to track user behavior across web and mobile applications without requiring SQL expertise. Core features include funnel analysis, retention and cohort reporting, user flow visualization, session replay, A/B experimentation, feature flags, AI-powered querying, and data warehouse connectivity via Warehouse Connectors supporting Snowflake, BigQuery, and Redshift. Trusted by more than 29,000 companies—including DocuSign, Yelp, Uber, and Netflix—Mixpanel positions itself as a self-serve decision analytics platform that democratizes data access for all team functions. The company has raised $277M in total funding, most recently a $200M Series C in 2021, and is valued at approximately $1.05B.