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AI visibility report for Earthly Technologies

Vertical: CI/CD & Build Systems

AI search visibility benchmark across 5 platforms in CI/CD & Build Systems.

Track this brand
25 prompts
5 platforms
Updated May 30, 2026
2percent

Presence Rate

Low presence

Top-3 citations across 125 prompt × platform pairs

+0.25

Sentiment

-1.00.0+1.0
Positive
#9of 16

Peer Ranking

#1#16
Mid-packin CI/CD & Build Systems

Key Metrics

Presence Rate1.6%
Share of Voice1.0%
Avg Position#14.0
Docs Presence0.0%
Blog Presence1.6%
Brand Mentions1.6%

Platform Breakdown

ChatGPT
4%1/25 prompts
Google AI Mode
4%1/25 prompts
Perplexity
0%0/25 prompts
Gemini Search
0%0/25 prompts
Grok
0%0/25 prompts

Overview

Earthly Technologies, founded in 2020 in San Francisco by Vlad A. Ionescu (ex-Google, ex-VMware), initially built Earthfiles—an open-source, container-based CI/CD build framework combining Dockerfile and Makefile paradigms for reproducible, portable builds with automatic parallelism and layer caching. Earthfiles attracted 12,000+ GitHub stars and production adoption at NVIDIA, Intel, Zapier, and Databricks. After failing to commercialize its Satellite remote build runner service against free alternatives, the company announced in April 2025 it was ending active Earthfiles maintenance and shutting down all commercial cloud services. Earthly has since pivoted to Earthly Lunar, a platform engineering governance product launched in 2026 that enforces engineering standards across the SDLC—from AI agent authoring loops to PR checks and deploy gates—without requiring CI/CD pipeline rewrites.

Earthly Technologies is a San Francisco-based developer tools company operating two products at different lifecycle stages. Its legacy product, Earthfiles, is an open-source CI/CD build framework (MPL-2.0) that uses container isolation and BuildKit-based layer caching to deliver reproducible, parallelized builds with a Dockerfile/Makefile-inspired syntax; active commercial and maintenance support ended in 2025, and it is now community-maintained. The current commercial product, Earthly Lunar, is an engineering governance platform that instruments existing CI/CD pipelines and source repositories to collect structured SDLC metadata, then evaluates that metadata against customizable guardrails-as-code policies—enforcing engineering standards deterministically at AI agent hooks, pull request checks, and deployment gates across an entire organization without requiring per-repo pipeline modifications.

Key Facts

Founded
2020
HQ
San Francisco, CA
Founders
Vlad A. Ionescu
Employees
11-50
Funding
~$8.6M
Status
Private

Target users

Platform engineering and DevEx teams managing standards across large, diverse engineering organizationsSecurity and compliance teams needing automated SDLC policy enforcement and audit evidenceEngineering leaders at mid-to-large enterprises governing AI-generated code qualityDevOps engineers seeking reproducible, portable builds across heterogeneous CI/CD environments (legacy Earthfiles users)SRE and reliability teams preventing production incidents through earlier SDLC-stage enforcement

Key Capabilities8

  • Guardrails-as-code enforcement at AI agent authoring hooks, PR checks, and deploy gates
  • CI/CD pipeline instrumentation with no YAML changes required for SDLC metadata collection
  • 200+ pre-built guardrails covering reliability, security, compliance, quality, and operational readiness
  • 40+ integrations with security scanners, CI platforms, container tools, observability systems, and AI coding agents
  • Gradual rollout model: draft → score → report → block PR → block deploy with central control
  • AI-generated code governance for Claude Code, Cursor, and Codex workflows
  • Real-time adherence dashboards and continuous audit trail as a byproduct of enforcement
  • Legacy: container-based repeatable builds with automatic parallelism and layer caching (Earthfiles, now community-maintained)

Key Use Cases7

  • Enforcing engineering standards consistently across heterogeneous multi-team, multi-language organizations
  • Governing AI-generated code quality and compliance in agentic development workflows
  • Automating post-mortem action item enforcement org-wide without per-repo manual rollout
  • Security and compliance posture management (SBOM generation, license scanning, vulnerability coverage)
  • Platform engineering at scale for microservices organizations with hundreds of services
  • Preventing production incidents by surfacing SDLC non-compliance before merge or deploy
  • Replacing rubber-stamped manual checklists with deterministic automated policy evaluation

Recent Trend

Visibility+0.5 pts
Avg position-2.00
Sentiment+0.50

How AI describes Earthly Technologies

No concise AI response excerpt is available for this brand yet.

Alternatives in CI/CD & Build Systems6

Earthly Technologies entered the CI/CD & Build Systems vertical with Earthfiles, an open-source container-based build framework positioned as a simpler, portable alternative to Makefile/Dockerfile-only pipelines—competing on cross-environment reproducibility, automatic parallelism, and familiar syntax.

  • Despite 12,000+ GitHub stars and adoption at NVIDIA, Intel, Zapier, and Databricks, the company failed to commercialize Earthfiles against its own free open-source offering and broad free-tier CI incumbents.
  • In April 2025, Earthly ended active Earthfiles maintenance and shut down its commercial Satellite build runners (effective July 2025), explicitly citing inability to monetize against DIY and free alternatives.
  • The company has since pivoted entirely to Earthly Lunar—an SDLC governance and engineering guardrails platform—repositioning away from CI/CD execution and toward platform engineering standards enforcement, adjacent to rather than competing directly with traditional CI/CD runners.
View category comparison hub

Reviews

Praised

  • Familiar Dockerfile/Makefile-like syntax with minimal learning curve
  • Consistent, reproducible builds across developer machines and CI environments
  • Automatic build parallelism and layer caching without manual configuration
  • Excellent monorepo and polyrepo support with cross-repository target references
  • No per-repo YAML changes needed for SDLC instrumentation (Lunar)
  • Fast guardrail creation from plain-language standards descriptions (Lunar)

Criticized

  • Active maintenance of Earthfiles discontinued April 2025; commercial services shut down July 2025
  • Failed to commercialize Earthfiles against free DIY and open-source alternatives
  • No public pricing for Lunar; demo-gated sales process
  • Very limited public customer evidence or case studies for Lunar
  • Small team size raises enterprise support concerns
  • Lunar is early-stage with no independent review scores

No verified scores exist on G2 or Gartner Peer Insights for either Earthfiles or Earthly Lunar as of April 2026. Product Hunt shows 6 community reviews for the legacy Earthfiles product, with users praising its cross-environment build consistency and familiar syntax, particularly for use cases like consistent protobuf generation across developer machines. Lunar launched in 2026 and has no established review corpus. Anonymous testimonials on earthly.dev from platform engineering leaders at unnamed cloud infrastructure and communications companies highlight Lunar's data collection efficiency and the speed of guardrail creation relative to building in-house.

Pricing

No public pricing page is available for Earthly Lunar as of April 2026. The site directs visitors to a demo booking flow or a self-service 'Automate Now' onboarding path, indicating a sales-assisted or freemium-to-enterprise model. Legacy Earthfiles Satellites pricing was usage-based (per active user per month) across BYOC (Bring Your Own Cloud, AWS-based) and Self-Hosted deployment options; those commercial tiers were discontinued effective July 2025. The open-source Earthfiles build framework remains available free of charge under the Mozilla Public License v2.0.

Limitations

  • Earthfiles (the original CI/CD build framework) is no longer actively maintained as of April 2025; commercial Satellite cloud services shut down July 2025.
  • The open-source project is now dependent on a community fork with no official maintainer.
  • Earthly Lunar is an early-stage product (launched 2026) with very limited public customer evidence, no publicly disclosed pricing, and no verified independent review scores on G2 or Gartner Peer Insights.
  • The company employs roughly 12 people, raising questions about enterprise support bandwidth.
  • Earthly's own public post-mortem on Earthfiles acknowledged that commercializing open-source developer infrastructure against free alternatives proved extremely difficult—a structural challenge relevant to evaluating Lunar's market traction.
  • Lunar's current positioning places it outside pure-play CI/CD execution, creating possible category confusion for buyers in this vertical.

Frequently asked questions

Topic Coverage

Capability1/5DevEx0/5Integrations &Ecosystem1/5Performance &Reliability0/5Setup & First Run0/5

Prompt-Level Results

Brand citedCompetitor citedNot cited
PromptChatGPTPerplexityGemini SearchGrokGoogle AI Mode
Capability1/5 cited (20%)

Which build systems enforce consistent dependency versions and prevent supply chain issues at the build stage?

Which CI/CD platforms have the best native support for running iOS and Android mobile builds without needing self-hosted runners?

Which CI/CD platforms support multi-cloud and hybrid deployment targets without tying you to a single cloud provider?

Which enterprise build systems handle dynamic pipeline generation best — generating jobs based on which packages changed in a monorepo?

Which CI platforms support GPU-dependent ML training jobs in a build pipeline without requiring self-hosted runners?

Developer Experience0/5 cited (0%)

Which YAML-based CI systems have the lowest learning curve for developers new to pipeline-as-code?

Which CI tools let developers run the exact same pipeline definitions locally for a tight local feedback loop before pushing?

Which build systems handle incremental builds and caching best for large TypeScript monorepos to avoid rebuilding unchanged packages?

What CI platforms give engineering teams the best tools for debugging flaky tests and intermittent pipeline failures in a cloud environment?

What tools help teams manage secrets and environment variables safely across many CI/CD pipelines without duplicating configuration?

Integrations & Ecosystem1/5 cited (20%)

Which build systems integrate best with artifact registries and container image repositories for versioning and promotion across environments?

Which CI/CD platforms have the best integrations for sending build failure notifications to project management tools and chat platforms?

Which CI providers make pipeline migration easiest — are there any portable pipeline standards that reduce lock-in when switching?

What security scanning and SAST tools integrate best into an existing build pipeline without significantly increasing build times?

Which CI/CD platforms have the deepest native integrations with container orchestration clusters and serverless deployment targets?

Performance & Reliability0/5 cited (0%)

What tools or approaches let you benchmark build execution speed across different CI platforms for the same test suite?

Which managed CI/CD providers offer the strongest SLAs and uptime track record for teams evaluating reliability before committing?

Which CI platforms scale best to handle hundreds of concurrent pipelines during peak hours without queueing delays?

Which build tools offer remote caching for large polyglot monorepos — and what kind of build time reduction is realistic?

Which CI platforms or techniques reduce pipeline cold-start times most effectively when using ephemeral containerized runners?

Setup & First Run0/5 cited (0%)

I'm evaluating fully managed CI/CD services versus self-hosted build systems for a startup — what are the key trade-offs and what should I look at?

Which managed CI platforms have the smoothest onboarding experience when migrating a team of 30 engineers from a self-hosted system?

Which modern cloud-native CI platforms make it easiest to migrate from a self-hosted build setup without breaking existing workflows?

What's the fastest CI/CD platform to set up for a monorepo with 15 microservices?

Which CI platforms make it easiest to configure parallel test execution for a Node.js project from scratch?

Strengths

No clear strengths identified yet.

Gaps5

  • Which managed CI/CD providers offer the strongest SLAs and uptime track record for teams evaluating reliability before committing?

    Competitors on 3 platforms

  • Which CI platforms support GPU-dependent ML training jobs in a build pipeline without requiring self-hosted runners?

    Competitors on 3 platforms

  • What tools or approaches let you benchmark build execution speed across different CI platforms for the same test suite?

    Competitors on 2 platforms

  • Which CI platforms scale best to handle hundreds of concurrent pipelines during peak hours without queueing delays?

    Competitors on 2 platforms

  • Which CI/CD platforms support multi-cloud and hybrid deployment targets without tying you to a single cloud provider?

    Competitors on 2 platforms

Vertical Ranking

#BrandPres.SoVDocsBlogMent.PosSentiment
1GitHub16.0%14.1%3.2%1.6%16.0%#15.3+0.12
2GitLab14.4%22.8%10.4%6.4%14.4%#13.0+0.19
3CircleCI12.0%18.0%2.4%6.4%12.0%#10.1+0.19
4Harness11.2%17.5%2.4%9.6%11.2%#10.7+0.16
5Buildkite8.8%13.1%2.4%0.0%8.0%#8.6+0.23
6JetBrains (TeamCity)7.2%4.4%0.0%7.2%7.2%#3.4+0.19
7Microsoft (Azure Pipelines)3.2%2.4%2.4%0.0%3.2%#10.2+0.15
8CloudBees2.4%2.4%0.0%2.4%2.4%#9.0+0.17
9Earthly Technologies1.6%1.0%0.0%1.6%1.6%#14.0+0.25
10Depot0.8%1.5%0.8%0.8%0.8%#8.0+0.00
11Nx0.8%1.9%0.8%0.0%0.8%#11.0+0.00
12Dagger0.8%0.5%0.0%0.0%0.8%#18.0+0.60
13Turborepo0.8%0.5%0.8%0.0%0.8%#25.0+0.00
14Jenkins0.0%0.0%0.0%0.0%0.0%
15Semaphore0.0%0.0%0.0%0.0%0.0%
16Travis CI0.0%0.0%0.0%0.0%0.0%

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