AI visibility report for Plaid in Payments & Fintech APIs.

Plaid is a San Francisco-based financial infrastructure platform founded in 2013 by Zach Perret and William Hockey. Operating what it describes as the world's largest open banking data network, Plaid connects developers and enterprises to 12,000+ financial institutions across 20+ countries through a modular REST API suite. Core products span bank account connectivity (Plaid Link, Layer), payment initiation (Transfer—ACH, RTP, FedNow), identity verification and KYC/AML compliance, fraud prevention (Beacon, Signal, Protect), enriched transaction data, and credit underwriting (Plaid Check, LendScore). More than 100 million people globally—roughly half of all banked US adults—have used Plaid-powered services through 7,000+ apps. The company serves 8,000+ customers, from fintech startups like Chime and Robinhood to enterprises including Citi, H&R Block, and Rocket. Privately held with ~$1.32B raised, Plaid reached an estimated ~$546M ARR in 2025 and achieved full-year adjusted EBITDA profitability.