AI visibility report for Asana, Inc.
Vertical: Issue Tracking & Project Management
AI search visibility benchmark across 5 platforms in Issue Tracking & Project Management.
Presence Rate
Top-3 citations across 125 prompt × platform pairs
Sentiment
Peer Ranking
Key Metrics
Platform Breakdown
Grok
Google AI Mode
ChatGPT
Gemini Search
PerplexityOverview
Asana, Inc. is a publicly traded (NYSE: ASAN) enterprise work management platform founded in 2008 and headquartered in San Francisco. Built around a proprietary Work Graph data model that connects tasks, projects, portfolios, goals, and people, Asana enables cross-functional teams to plan, coordinate, and automate work from individual tasks to company-wide strategic initiatives. The platform serves over 169,000 customers globally—including 85% of Fortune 100 companies—across industries such as technology, marketing, healthcare, financial services, government, and manufacturing. In fiscal year 2025 (ended January 31, 2025), Asana reported revenues of $723.9 million. The company has been recognized as a Leader in the Gartner Magic Quadrant for Collaborative Work Management three consecutive years and is actively investing in AI-native capabilities including AI Studio and AI Teammates.
Asana is a cloud-based SaaS work management platform built for human and AI collaboration. It provides task management, project planning, portfolio oversight, workflow automation, goal tracking, resource management, and AI-powered capabilities—including AI Studio (no-code AI workflow builder) and AI Teammates (autonomous collaborative agents)—all connected through the Asana Work Graph data model.
Key Facts
- Founded
- 2008
- HQ
- San Francisco, CA
- Founders
- Dustin Moskovitz, Justin Rosenstein
- Employees
- 1000-5000
- Funding
- $453M
- ARR
- ~$724M
- Customers
- 169,000+
- Valuation
- ~$1.45B market cap (Apr 2026)
- Status
- Public (NYSE: ASAN, LTSE: ASAN)
Target users
Key Capabilities10
- Task and project management with multiple views (list, board, timeline, Gantt, calendar)
- No-code workflow automation via Workflow Builder and unlimited rules
- Goals and OKR tracking linked from tasks to company objectives
- Portfolio and program management with workload and capacity planning
- AI Studio for building AI-powered, no-code workflow automations
- AI Teammates: autonomous agents that execute work alongside human teams
- Smart assists (AI summaries, status updates, risk reports, smart fields)
- Universal reporting and cross-project dashboards
- Enterprise security and compliance (SOC 2, HIPAA, SAML/SCIM, data residency, EKM)
- Asana Gov: FedRAMP-adjacent platform for government mission-critical programs
Key Use Cases8
- Cross-functional project and program management
- Marketing campaign and creative production management
- Strategic planning and OKR/goal alignment
- IT request intake, prioritization, and workflow automation
- Resource planning, capacity management, and workload balancing
- Employee onboarding and offboarding process management
- Product launch coordination across departments
- Government and regulated-industry work management (Asana Gov)
Asana, Inc. customer outcomes
3,486 work days saved annually
Gojek deployed Asana company-wide to manage OKRs, coordinate across 20+ services, and automate inbound requests via forms and rules. Automation and standardized workflows drove significant annual time savings.
25% efficiency boost; 115 hours saved across Q1–Q2 2024
Children's Health marketing and communications team centralized creative production and project intake in Asana, replacing email-based workflows with standardized forms and automated approvals.
+658% increase in total time savings from 2020 to 2023
Coupa's Value Services PMO used Asana as its operational infrastructure to manage intake, roadmaps, and cross-functional delivery, dramatically increasing time savings over three years.
Recent Trend
How AI describes Asana, Inc.
No concise AI response excerpt is available for this brand yet.
Most cited sources8
- 7
11 Best Team Collaboration Software Tools Compared [2026] • Asana
asana.com·Comparison
- D6
Webhooks
developers.asana.com·Documentation
- F4
Need Help Setting Up Webhook or Trigger Events in Asana ...
forum.asana.com·Discussion
- F4
What are the capabilities and restrictions of asana webhook?
forum.asana.com·Discussion
- 4
Figma • Asana
asana.com·Product Page
- H3
How to use the GitHub & Asana integration
help.asana.com·Documentation
Alternatives in Issue Tracking & Project Management6
Asana positions itself as the enterprise-grade 'work management platform for human + AI collaboration,' differentiating through its proprietary Work Graph data model (connecting tasks, projects, goals, portfolios, and people), AI Studio for no-code AI workflow automation, and AI Teammates (autonomous agents).
- It targets cross-functional, non-technical business teams at mid-market and enterprise scale, contrasting with Atlassian/Jira's developer-first positioning, ClickUp's feature-density approach, and monday.com's visual-first sales motion.
- Asana emphasizes strategic alignment (goals → portfolios → projects → tasks), compliance readiness (Asana Gov, HIPAA, FedRAMP-adjacent), and being a Gartner Magic Quadrant Leader for Collaborative Work Management three consecutive years.
- Atlassian Corporation#146
- monday.com Ltd.#238
- Linear#326
- Zenhub#424
- Shortcut Software, Inc.#522
- ClickUp#617
Reviews
Praised
- Intuitive, easy-to-use interface
- Flexible multiple project views (list, board, timeline, Gantt, calendar)
- Strong task organization and ownership clarity
- Effective team collaboration and transparency
- Broad integration ecosystem (300+ apps)
- Goal and OKR tracking connected to daily work
- Workflow automation and rule-based task management
- Quick onboarding for non-technical users
Criticized
- Advanced reporting locked behind higher-tier plans
- No native multi-assignee support for tasks
- Steep learning curve for complex configurations
- Per-seat pricing expensive at scale
- Notification overload on large projects
- 24/7 support restricted to Enterprise customers only
- Workflow customization less flexible than some competitors
- Platform becomes disorganized without strong workspace governance
Asana holds a 4.4-star rating across 12,888 verified G2 reviews and a 4.6-star rating across 513 Gartner Peer Insights reviews in the Collaborative Work Management market. Users consistently praise its intuitive interface, strong task and project organization, multiple project views, and ease of adoption for non-technical teams. Common criticisms include advanced reporting and automation features being locked behind higher-tier plans, steep learning curve for complex configurations, per-seat pricing becoming expensive at scale, lack of native multi-assignee support, and 24/7 support restricted to Enterprise customers. Asana received six top honors in G2's 2025 Best Software Awards, including #3 Best Software Product and #2 Best Project Management Software.
Pricing
Free Personal plan for up to 2 users with unlimited tasks and projects. Starter plan at $10.99/user/month (billed annually; $13.49/month billed monthly) includes AI features, unlimited users, timeline/Gantt views, workflow builder, and unlimited automation rules. Advanced plan at $24.99/user/month (billed annually; $30.49/month billed monthly) adds goals, unlimited portfolios, approvals, proofing, native time tracking, and Salesforce/Tableau/Power BI integrations. Enterprise and Enterprise+ tiers are custom-priced, adding capacity planning, SAML/SCIM, SIEM, eDiscovery, DLP, archiving integrations, data residency, Enterprise Key Management, and HIPAA compliance. Add-ons include AI Teammates (contact sales), Timesheets & Budgets ($5.99/user/month on Starter+), and Compliance and Permissions Management add-ons for Enterprise plans.
Limitations
- Tasks can only have a single assignee (no native multi-assignee support).
- Advanced reporting, automation, and goal-tracking features are gated behind higher-tier paid plans.
- Pricing can be confusing due to per-seat model and seat-increment requirements not shown on the main pricing page. 24/7 support is exclusive to Enterprise and Enterprise+ customers.
- The platform can become disorganized at scale if workspace governance is not enforced.
- Some users report notification overload on large projects.
- No on-premises deployment option is offered.
Frequently asked questions
Topic Coverage
Prompt-Level Results
| Prompt | Google AI Mode | Grok | Gemini Search | ChatGPT | Perplexity |
|---|---|---|---|---|---|
Capability2/5 cited (40%) | |||||
Which project management tools support custom workflows with automated state transitions for complex engineering delivery pipelines? | |||||
What issue trackers handle dependencies between teams well for a 200-person engineering org running multiple concurrent projects? | |||||
I'm looking for an issue tracker that has strong SLA tracking and escalation rules — which platforms handle this well for a customer-facing team? | |||||
What project management tools support sub-issues, cycles, and roadmaps without requiring paid add-ons? | |||||
Which issue tracking platforms have built-in triage and prioritization features that help engineering teams ruthlessly cut scope? | |||||
Developer Experience1/5 cited (20%) | |||||
Looking for a project management tool that keeps engineers in flow — which ones minimize context switching compared to heavy-weight alternatives? | |||||
What issue tracking platforms are preferred by engineering managers who need both a team board view and a high-level roadmap in one tool? | |||||
Which issue trackers let developers link commits and pull requests to tickets without leaving their code editor? | |||||
What project management tools do fast-moving engineering teams prefer for their minimal friction and clean UI? | |||||
Which issue trackers have the best keyboard-first workflows for engineers who hate switching to a mouse? | |||||
Integrations & Ecosystem4/5 cited (80%) | |||||
Which project management platforms offer strong APIs and webhooks so we can build custom engineering dashboards on top of them? | |||||
Which project management tools have deep two-way integrations with version control platforms so commits auto-close issues? | |||||
What issue trackers integrate natively with on-call and incident management tools to auto-create tickets from production alerts? | |||||
Looking for an issue tracker that syncs bidirectionally with a design tool so designers and engineers stay in sync — what are the options? | |||||
What issue tracking tools integrate well with workplace chat so teams get ticket notifications and can update status without leaving their chat app? | |||||
Performance & Reliability2/5 cited (40%) | |||||
What project management tools handle concurrent updates from 50+ engineers without merge conflicts or sync issues on shared boards? | |||||
What project management tools have the best uptime record and handle real-time collaboration without lag for distributed teams? | |||||
Which issue tracking platforms load quickly even with dozens of custom fields and complex filters applied? | |||||
Which issue trackers stay fast and responsive with a large backlog of 50k+ tickets across many projects? | |||||
Which issue trackers have a reliable mobile app for engineering leads who need to triage and update tickets while away from their desk? | |||||
Setup & First Run2/5 cited (40%) | |||||
Which project management platforms offer the smoothest migration path for an enterprise team moving from one tool to another with 10k+ existing tickets? | |||||
I'm evaluating issue trackers for a 30-person product team that runs two-week sprints — which tools make sprint setup and backlog grooming fast? | |||||
Which developer-focused project management tools can import an existing backlog from a spreadsheet export without manual cleanup? | |||||
What are the best issue tracking tools for a startup with 5 engineers that doesn't want to spend more than an hour on onboarding? | |||||
What's the fastest issue tracker to set up for a 10-person engineering team migrating off a legacy project management tool? | |||||
Strengths
No clear strengths identified yet.
Gaps5
What issue tracking platforms are preferred by engineering managers who need both a team board view and a high-level roadmap in one tool?
Competitors on 4 platforms
Which project management tools support custom workflows with automated state transitions for complex engineering delivery pipelines?
Competitors on 3 platforms
Which project management platforms offer strong APIs and webhooks so we can build custom engineering dashboards on top of them?
Competitors on 3 platforms
Which developer-focused project management tools can import an existing backlog from a spreadsheet export without manual cleanup?
Competitors on 3 platforms
Looking for an issue tracker that syncs bidirectionally with a design tool so designers and engineers stay in sync — what are the options?
Competitors on 3 platforms
Vertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | Atlassian Corporation | 46.4% | 32.0% | 0.8% | 7.2% | 43.2% | #26.5 | +0.25 |
| 2 | monday.com Ltd. | 38.4% | 16.2% | 0.8% | 36.0% | 35.2% | #31.8 | +0.26 |
| 3 | Linear | 26.4% | 11.4% | 20.0% | 2.4% | 26.4% | #26.2 | +0.35 |
| 4 | Zenhub | 24.0% | 8.3% | 0.0% | 24.0% | 22.4% | #24.0 | +0.23 |
| 5 | Shortcut Software, Inc. | 21.6% | 8.5% | 3.2% | 20.8% | 21.6% | #26.3 | +0.29 |
| 6 | ClickUp | 16.8% | 9.6% | 9.6% | 10.4% | 16.0% | #40.6 | +0.25 |
| 7 | Plane | 10.4% | 3.8% | 1.6% | 6.4% | 10.4% | #51.5 | +0.29 |
| 8 | Asana, Inc. | 9.6% | 8.2% | 0.8% | 0.0% | 8.8% | #54.3 | +0.30 |
| 9 | JetBrains | 4.8% | 1.8% | 0.0% | 0.8% | 4.8% | #32.1 | +0.13 |
| 10 | Hardcore Engineering Inc. (dba Huly Labs) | 1.6% | 0.3% | 0.0% | 0.0% | 1.6% | #40.5 | +0.38 |
| 11 | 37signals | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| 12 | Height | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
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