AI visibility report
AI visibility report for Earthly in CI/CD & Build Systems.
Outside the top three on 19 of the 25 prompts buyers actually ask.
Buildkite is cited on 8 of those losses.
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Track Earthly across these prompts daily.
Start free trialStill absent from 96.7% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Google AI Mode
ChatGPT
Perplexity
Gemini Search
Bing Copilot
GrokHow to read this. Earthly appears in 3.3% of tracked prompt responses. Presence is absolute coverage; share of voice is relative citation share; sentiment measures tone only when the brand appears.
Where Earthly is losing
Prompts where competitors are visible and Earthly is not.
These prompt-level losses are the first prompts to track and repair.
Where Earthly is winning1
Which CI/CD platforms support multi-cloud and hybrid deployment targets without tying you to a single cloud provider?
Avg # 2.0 · 1 platform
Where Earthly is losing5
Which modern cloud-native CI platforms make it easiest to migrate from a self-hosted build setup without breaking existing workflows?
Competitors on 3 platforms
Track this promptWhich managed CI/CD providers offer the strongest SLAs and uptime track record for teams evaluating reliability before committing?
Competitors on 3 platforms
Track this promptWhich enterprise build systems handle dynamic pipeline generation best — generating jobs based on which packages changed in a monorepo?
Competitors on 3 platforms
Track this promptWhich CI platforms support GPU-dependent ML training jobs in a build pipeline without requiring self-hosted runners?
Competitors on 3 platforms
Track this promptWhich CI platforms scale best to handle hundreds of concurrent pipelines during peak hours without queueing delays?
Competitors on 2 platforms
Track this prompt
Track Earthly daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
Earthly Technologies, founded in 2020 in San Francisco by Vlad A. Ionescu (ex-Google, ex-VMware), initially built Earthfiles—an open-source, container-based CI/CD build framework combining Dockerfile and Makefile paradigms for reproducible, portable builds with automatic parallelism and layer caching. Earthfiles attracted 12,000+ GitHub stars and production adoption at NVIDIA, Intel, Zapier, and Databricks. After failing to commercialize its Satellite remote build runner service against free alternatives, the company announced in April 2025 it was ending active Earthfiles maintenance and shutting down all commercial cloud services. Earthly has since pivoted to Earthly Lunar, a platform engineering governance product launched in 2026 that enforces engineering standards across the SDLC—from AI agent authoring loops to PR checks and deploy gates—without requiring CI/CD pipeline rewrites.
Earthly Technologies is a San Francisco-based developer tools company operating two products at different lifecycle stages. Its legacy product, Earthfiles, is an open-source CI/CD build framework (MPL-2.0) that uses container isolation and BuildKit-based layer caching to deliver reproducible, parallelized builds with a Dockerfile/Makefile-inspired syntax; active commercial and maintenance support ended in 2025, and it is now community-maintained. The current commercial product, Earthly Lunar, is an engineering governance platform that instruments existing CI/CD pipelines and source repositories to collect structured SDLC metadata, then evaluates that metadata against customizable guardrails-as-code policies—enforcing engineering standards deterministically at AI agent hooks, pull request checks, and deployment gates across an entire organization without requiring per-repo pipeline modifications.
Key Facts
- Founded
- 2020
- HQ
- San Francisco, CA
- Founders
- Vlad A. Ionescu
- Employees
- 11-50
- Funding
- ~$8.6M
- Status
- Private
Target users
Key Capabilities8
- Guardrails-as-code enforcement at AI agent authoring hooks, PR checks, and deploy gates
- CI/CD pipeline instrumentation with no YAML changes required for SDLC metadata collection
- 200+ pre-built guardrails covering reliability, security, compliance, quality, and operational readiness
- 40+ integrations with security scanners, CI platforms, container tools, observability systems, and AI coding agents
- Gradual rollout model: draft → score → report → block PR → block deploy with central control
- AI-generated code governance for Claude Code, Cursor, and Codex workflows
- Real-time adherence dashboards and continuous audit trail as a byproduct of enforcement
- Legacy: container-based repeatable builds with automatic parallelism and layer caching (Earthfiles, now community-maintained)
Key Use Cases7
- Enforcing engineering standards consistently across heterogeneous multi-team, multi-language organizations
- Governing AI-generated code quality and compliance in agentic development workflows
- Automating post-mortem action item enforcement org-wide without per-repo manual rollout
- Security and compliance posture management (SBOM generation, license scanning, vulnerability coverage)
- Platform engineering at scale for microservices organizations with hundreds of services
- Preventing production incidents by surfacing SDLC non-compliance before merge or deploy
- Replacing rubber-stamped manual checklists with deterministic automated policy evaluation
Recent Trend
How AI describes Earthly3
Earthly recommends remote runners over archive-based cache transfer because the cache remains local to the execution environment rather than being restored for every build.
Which CI platforms or techniques reduce pipeline cold-start times most effectively when using ephemeral containerized runners?
| | Earthly | ✅ Excellent | Earthfile | Same targets run locally or from any CI.
Which CI tools let developers run the exact same pipeline definitions locally for a tight local feedback loop before pushing?
earthly.dev/](https://docs.earthly.dev/) 
1Better Together - Earthly + Github Actions - Earthly Blog
earthly.dev·Blog Post
- D1
Introduction | Earthly
docs.earthly.dev·Documentation
Alternatives in CI/CD & Build Systems6
Earthly Technologies entered the CI/CD & Build Systems vertical with Earthfiles, an open-source container-based build framework positioned as a simpler, portable alternative to Makefile/Dockerfile-only pipelines—competing on cross-environment reproducibility, automatic parallelism, and familiar syntax.
- Despite 12,000+ GitHub stars and adoption at NVIDIA, Intel, Zapier, and Databricks, the company failed to commercialize Earthfiles against its own free open-source offering and broad free-tier CI incumbents.
- In April 2025, Earthly ended active Earthfiles maintenance and shut down its commercial Satellite build runners (effective July 2025), explicitly citing inability to monetize against DIY and free alternatives.
- The company has since pivoted entirely to Earthly Lunar—an SDLC governance and engineering guardrails platform—repositioning away from CI/CD execution and toward platform engineering standards enforcement, adjacent to rather than competing directly with traditional CI/CD runners.
Reviews
Praised
- Familiar Dockerfile/Makefile-like syntax with minimal learning curve
- Consistent, reproducible builds across developer machines and CI environments
- Automatic build parallelism and layer caching without manual configuration
- Excellent monorepo and polyrepo support with cross-repository target references
- No per-repo YAML changes needed for SDLC instrumentation (Lunar)
- Fast guardrail creation from plain-language standards descriptions (Lunar)
Criticized
- Active maintenance of Earthfiles discontinued April 2025; commercial services shut down July 2025
- Failed to commercialize Earthfiles against free DIY and open-source alternatives
- No public pricing for Lunar; demo-gated sales process
- Very limited public customer evidence or case studies for Lunar
- Small team size raises enterprise support concerns
- Lunar is early-stage with no independent review scores
No verified scores exist on G2 or Gartner Peer Insights for either Earthfiles or Earthly Lunar as of April 2026. Product Hunt shows 6 community reviews for the legacy Earthfiles product, with users praising its cross-environment build consistency and familiar syntax, particularly for use cases like consistent protobuf generation across developer machines. Lunar launched in 2026 and has no established review corpus. Anonymous testimonials on earthly.dev from platform engineering leaders at unnamed cloud infrastructure and communications companies highlight Lunar's data collection efficiency and the speed of guardrail creation relative to building in-house.
Pricing
No public pricing page is available for Earthly Lunar as of April 2026. The site directs visitors to a demo booking flow or a self-service 'Automate Now' onboarding path, indicating a sales-assisted or freemium-to-enterprise model. Legacy Earthfiles Satellites pricing was usage-based (per active user per month) across BYOC (Bring Your Own Cloud, AWS-based) and Self-Hosted deployment options; those commercial tiers were discontinued effective July 2025. The open-source Earthfiles build framework remains available free of charge under the Mozilla Public License v2.0.
Limitations
- Earthfiles (the original CI/CD build framework) is no longer actively maintained as of April 2025; commercial Satellite cloud services shut down July 2025.
- The open-source project is now dependent on a community fork with no official maintainer.
- Earthly Lunar is an early-stage product (launched 2026) with very limited public customer evidence, no publicly disclosed pricing, and no verified independent review scores on G2 or Gartner Peer Insights.
- The company employs roughly 12 people, raising questions about enterprise support bandwidth.
- Earthly's own public post-mortem on Earthfiles acknowledged that commercializing open-source developer infrastructure against free alternatives proved extremely difficult—a structural challenge relevant to evaluating Lunar's market traction.
- Lunar's current positioning places it outside pure-play CI/CD execution, creating possible category confusion for buyers in this vertical.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | Gemini Search | Google AI Mode | Perplexity | Bing Copilot | ChatGPT | Grok |
|---|---|---|---|---|---|---|
Capability1/5 cited (20%) | ||||||
Which CI/CD platforms have the best native support for running iOS and Android mobile builds without needing self-hosted runners? | ||||||
Which build systems enforce consistent dependency versions and prevent supply chain issues at the build stage? | ||||||
Which CI/CD platforms support multi-cloud and hybrid deployment targets without tying you to a single cloud provider? | ||||||
Which enterprise build systems handle dynamic pipeline generation best — generating jobs based on which packages changed in a monorepo? | ||||||
Which CI platforms support GPU-dependent ML training jobs in a build pipeline without requiring self-hosted runners? | ||||||
Developer Experience1/5 cited (20%) | ||||||
Which YAML-based CI systems have the lowest learning curve for developers new to pipeline-as-code? | ||||||
Which build systems handle incremental builds and caching best for large TypeScript monorepos to avoid rebuilding unchanged packages? | ||||||
What CI platforms give engineering teams the best tools for debugging flaky tests and intermittent pipeline failures in a cloud environment? | ||||||
What tools help teams manage secrets and environment variables safely across many CI/CD pipelines without duplicating configuration? | ||||||
Which CI tools let developers run the exact same pipeline definitions locally for a tight local feedback loop before pushing? | ||||||
Integrations & Ecosystem0/5 cited (0%) | ||||||
What security scanning and SAST tools integrate best into an existing build pipeline without significantly increasing build times? | ||||||
Which CI/CD platforms have the best integrations for sending build failure notifications to project management tools and chat platforms? | ||||||
Which build systems integrate best with artifact registries and container image repositories for versioning and promotion across environments? | ||||||
Which CI providers make pipeline migration easiest — are there any portable pipeline standards that reduce lock-in when switching? | ||||||
Which CI/CD platforms have the deepest native integrations with container orchestration clusters and serverless deployment targets? | ||||||
Performance & Reliability3/5 cited (60%) | ||||||
Which CI platforms scale best to handle hundreds of concurrent pipelines during peak hours without queueing delays? | ||||||
Which managed CI/CD providers offer the strongest SLAs and uptime track record for teams evaluating reliability before committing? | ||||||
What tools or approaches let you benchmark build execution speed across different CI platforms for the same test suite? | ||||||
Which build tools offer remote caching for large polyglot monorepos — and what kind of build time reduction is realistic? | ||||||
Which CI platforms or techniques reduce pipeline cold-start times most effectively when using ephemeral containerized runners? | ||||||
Setup & First Run0/5 cited (0%) | ||||||
Which modern cloud-native CI platforms make it easiest to migrate from a self-hosted build setup without breaking existing workflows? | ||||||
Which managed CI platforms have the smoothest onboarding experience when migrating a team of 30 engineers from a self-hosted system? | ||||||
I'm evaluating fully managed CI/CD services versus self-hosted build systems for a startup — what are the key trade-offs and what should I look at? | ||||||
Which CI platforms make it easiest to configure parallel test execution for a Node.js project from scratch? | ||||||
What's the fastest CI/CD platform to set up for a monorepo with 15 microservices? | ||||||
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | GitHub | 13.3% | 15.3% | 5.3% | 0.0% | 13.3% | #11.7 | +0.36 |
| 2 | CircleCI | 12.7% | 19.0% | 2.7% | 8.0% | 12.0% | #6.7 | +0.45 |
| 3 | Harness | 10.7% | 10.6% | 0.0% | 6.0% | 10.7% | #11.0 | +0.36 |
| 4 | Buildkite | 10.0% | 15.3% | 4.7% | 0.0% | 8.7% | #8.7 | +0.55 |
| 5 | GitLab | 10.0% | 15.3% | 5.3% | 2.7% | 9.3% | #11.0 | +0.29 |
| 6 | TeamCity | 6.7% | 5.1% | 0.0% | 6.0% | 6.7% | #6.6 | +0.37 |
| 7 | Earthly | 3.3% | 5.6% | 2.0% | 2.7% | 3.3% | #7.8 | +0.52 |
| 8 | Semaphore | 3.3% | 2.8% | 0.0% | 1.3% | 3.3% | #9.2 | +0.52 |
| 9 | Nx | 3.3% | 2.8% | 2.0% | 0.0% | 3.3% | #12.7 | +0.42 |
| 10 | Jenkins | 2.7% | 2.3% | 0.0% | 0.7% | 2.7% | #18.6 | +0.20 |
| 11 | Dagger | 1.3% | 3.2% | 0.7% | 0.7% | 1.3% | #10.9 | +0.75 |
| 12 | Turborepo | 1.3% | 0.9% | 0.0% | 0.0% | 1.3% | #18.0 | +0.10 |
| 13 | Azure Pipelines | 0.7% | 0.5% | 0.0% | 0.0% | 0.7% | #3.0 | +0.40 |
| 14 | CloudBees | 0.7% | 0.9% | 0.0% | 0.7% | 0.7% | #7.0 | +0.00 |
| 15 | Depot | 0.7% | 0.5% | 0.0% | 0.7% | 0.7% | #14.0 | +0.10 |
| 16 | Travis CI | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
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