AI visibility report
AI visibility report for Ansible in Infrastructure as Code.
Outside the top three on 22 of the 25 prompts buyers actually ask.
Pulumi is cited on 15 of those losses.
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Track Ansible across these prompts daily.
Start free trialStill absent from 98.7% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Google AI Mode
Perplexity
Bing Copilot
Gemini Search
ChatGPT
GrokHow to read this. Ansible appears in 1.3% of tracked prompt responses. Presence is absolute coverage; share of voice is relative citation share; sentiment measures tone only when the brand appears.
Where Ansible is losing
Prompts where competitors are visible and Ansible is not.
These prompt-level losses are the first prompts to track and repair.
Where Ansible is winning
No clear strengths identified yet.
Where Ansible is losing5
Which IaC tools can manage container orchestration resources and cloud infrastructure together in the same workflow?
Competitors on 5 platforms
Track this promptWhich remote execution platforms for IaC handle concurrent runs from multiple teams without state conflicts or race conditions?
Competitors on 4 platforms
Track this promptWhich IaC tools have the best drift detection for alerting when someone manually changes a resource that should be managed by code?
Competitors on 4 platforms
Track this promptWhat IaC tools have the best provider coverage for cloud-native services — where the gap between IaC and the console is minimal?
Competitors on 3 platforms
Track this promptWhat IaC tools perform best when managing thousands of cloud resources — with known limits in state management and API rate handling?
Competitors on 3 platforms
Track this prompt
Track Ansible daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
Ansible is an open-source IT automation platform created by Michael DeHaan in 2012, acquired by Red Hat in October 2015, and now a core product within IBM's Red Hat portfolio. Its agentless, SSH-based architecture and YAML-driven playbooks make it accessible to both developers and operations teams for configuration management, application deployment, infrastructure provisioning, and orchestration. The enterprise offering, Red Hat Ansible Automation Platform (AAP), adds a centralized automation controller, role-based access control, certified content via Automation Hub, Event-Driven Ansible, and AI-assisted authoring via Ansible Lightspeed. AAP integrates with major cloud providers, Kubernetes, VMware, Splunk, and ServiceNow through thousands of community and certified collections. Named a Leader in the Forrester Wave for Infrastructure Automation Platforms Q4 2024, Ansible is one of the most widely adopted IT automation tools globally, with over 68,000 GitHub stars on its core repository.
Red Hat Ansible Automation Platform is the enterprise-grade distribution of the open-source Ansible project, providing a unified platform for agentless configuration management, infrastructure provisioning, application deployment, network automation, security compliance, and event-driven IT operations across hybrid cloud, on-premises, and edge environments.
Key Facts
- Founded
- 2012
- HQ
- Raleigh, North Carolina, USA (Red Hat HQ)
- Founders
- Michael DeHaan, Timothy Gerla, Saïd Ziouani
- Funding
- ~$6M (pre-acquisition); acquired by Red
- Status
- Subsidiary of IBM (via Red Hat)
Target users
Key Capabilities10
- Agentless automation via SSH and WinRM — no software required on managed nodes
- YAML-based playbooks for human-readable, procedural automation authoring
- Ansible Automation Controller (formerly Tower) with RBAC, scheduling, and audit logging
- Event-Driven Ansible for real-time, rule-based reactive automation
- Ansible Automation Hub with certified and community collections (Ansible Galaxy)
- AI-assisted playbook authoring via Ansible Lightspeed (watsonx Code Assistant)
- Multi-cloud and hybrid cloud infrastructure management
- Network automation across data center and edge devices
- Policy as Code for compliance and security enforcement
- Private Automation Mesh for distributed, scalable execution across environments
Key Use Cases8
- Configuration management across servers, VMs, and network devices
- Application deployment and release automation
- Hybrid and multi-cloud infrastructure provisioning and lifecycle management
- Network automation (configuration, deployment, monitoring)
- Security compliance and Policy as Code enforcement
- Event-driven IT operations and remediation
- Service desk workflow automation (e.g., ServiceNow integration)
- Edge computing workload automation
Ansible customer outcomes
1,800 hours/month saved in IT time from service desk automation; average 57 hours/month per team across 32 teams
ABB deployed Ansible Automation Platform globally across 32 teams to unify disparate automation tools. Automating service desk workflows, including Active Directory password resets via ServiceNow integration, resulted in faster resolution times and measurable IT savings.
20%–45% improvement in Ansible Playbook initial build productivity
IBM Consulting piloted watsonx Code Assistant for Red Hat Ansible Lightspeed during its technical preview to accelerate Ansible Playbook authoring and modernization of legacy playbooks for clients, reducing the learning curve and increasing content velocity.
Recent Trend
How AI describes Ansible3
🟢 Core “big three” (still dominant in enterprises) --------------------------------------------------- ### Ansible Ansible remains the most widely adopted CM tool because it is: * Agentless (SSH/WinRM-based) * Simple YAML-based playbooks...
I'm evaluating configuration management tools versus declarative IaC for long-lived server fleets — what are the leading options for each?
Short answer: For long‑lived server fleets, the leading configuration management tools are Ansible, Puppet, Chef, and SaltStack.
I'm evaluating configuration management tools versus declarative IaC for long-lived server fleets — what are the leading options for each?
Ansible — _Good for orchestration across clouds, less ideal for provisioning_ Ansible can provision cloud resources via modules, but it shines more in configuration management and orchestration than in full lifecycle IaC.
Which IaC tools handle multi-cloud deployments best — provisioning resources across multiple cloud providers from a single codebase?
Most cited sources2
Alternatives in Infrastructure as Code6
Ansible differentiates through its agentless, SSH-based architecture and human-readable YAML playbooks, lowering the barrier to adoption versus agent-based tools like Puppet and Chef.
- In the IaC vertical, Ansible is primarily a configuration management and orchestration tool rather than a declarative provisioning tool, and is frequently deployed alongside Terraform/OpenTofu for infrastructure provisioning.
- Red Hat's enterprise platform (AAP) adds centralized control, RBAC, certified content, Event-Driven Ansible, and AI-assisted authoring (Lightspeed) that provisioning-first tools like Pulumi and AWS CDK do not natively offer.
- Forrester named Ansible Automation Platform the Leader in its Infrastructure Automation Platforms Wave Q4 2024, with the highest score in the strategy category.
Reviews
Praised
- Agentless architecture — no software installation on managed nodes
- Human-readable YAML playbooks accessible to non-developers
- Large community and extensive module/collection library
- Scales from simple ad-hoc tasks to enterprise-wide orchestration
- Broad cross-platform and multi-cloud support
- Strong Red Hat support and 18-month support lifecycle for AAP
- Rapid time-to-value and fast initial automation wins
Criticized
- High per-node license cost for AAP enterprise subscription
- Steep learning curve for advanced AAP features and execution environments
- AAP web UI described as clunky and difficult to navigate
- No continuous drift detection — stateless, run-and-done execution model
- SSH-based architecture can be slow at very large node counts
- Complex setup and configuration for multi-team AAP deployments
- Limited built-in dashboarding and infrastructure-as-code visibility
Users consistently praise Ansible's agentless architecture, human-readable YAML playbooks, and breadth of integrations as key differentiators, noting significant time savings and operational efficiency gains. G2 reviewers highlight its ability to scale 'from simple tasks to enterprise-wide orchestration.' Criticisms center on the high per-node licensing cost of AAP, a steep learning curve for advanced features, GUI complexity in the automation controller, and the absence of continuous drift detection inherent to its run-and-done execution model. The platform earned the #1 G2 ranking in Network Automation Tools for 2024 and was recognized as a Leader across multiple G2 winter 2024 report segments.
Pricing
The open-source Ansible core is free under the GNU General Public License. Red Hat Ansible Automation Platform (AAP) is sold as an annual subscription priced per managed node. Red Hat does not publish official list prices; industry estimates place per-node pricing at approximately $100–$300+ per managed node per year depending on support tier (Self-Support, Standard, or Premium). G2 lists indicative Tower tiers at roughly $5,000/year (Basic), $10,000/year (Enterprise), and $14,000/year (Premium). Vendr transaction data indicates enterprise-wide AAP agreements can reach seven figures. Deployment options include self-managed on-premises, self-managed in public cloud, and Red Hat-managed cloud. No free trial is available for AAP; a trial download is available for evaluation.
Limitations
- Ansible's agentless, SSH-based architecture can exhibit performance degradation at very large scale compared to agent-based tools with persistent connections.
- The platform is procedural/imperative rather than declarative, lacking native infrastructure state management and continuous drift detection — tasks must be re-executed manually rather than enforcing desired state continuously.
- Enterprise features such as RBAC, centralized dashboards, workflow approval gates, and certified content require a paid Red Hat Ansible Automation Platform subscription; the open-source core alone is not recommended for production enterprise use by Red Hat.
- The AAP web UI has been noted by users as complex and difficult to navigate.
- Per-node subscription licensing can become expensive at scale.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | Perplexity | Google AI Mode | Bing Copilot | Gemini Search | ChatGPT | Grok |
|---|---|---|---|---|---|---|
Capability0/5 cited (0%) | ||||||
Which IaC tools can manage container orchestration resources and cloud infrastructure together in the same workflow? | ||||||
I'm evaluating configuration management tools versus declarative IaC for long-lived server fleets — what are the leading options for each? | ||||||
Which IaC platforms offer the strongest policy-as-code features for enforcing security and compliance rules before changes are applied? | ||||||
Which IaC tools handle multi-cloud deployments best — provisioning resources across multiple cloud providers from a single codebase? | ||||||
What IaC platforms have the best built-in secrets management for handling database passwords alongside infrastructure definitions? | ||||||
Developer Experience0/5 cited (0%) | ||||||
What IaC platforms offer the best end-to-end developer workflow — previewing changes, peer review, and safe applies without manual bottlenecks? | ||||||
What tools make GitOps workflows for infrastructure manageable — especially for policy enforcement and change review? | ||||||
What tools are best for organizing reusable infrastructure modules so teams can consume them without copy-pasting configs? | ||||||
What are the best unit testing and integration testing frameworks for infrastructure as code that catch real issues before apply? | ||||||
Which IaC tools have the best drift detection for alerting when someone manually changes a resource that should be managed by code? | ||||||
Integrations & Ecosystem0/5 cited (0%) | ||||||
What IaC tools have the best provider coverage for cloud-native services — where the gap between IaC and the console is minimal? | ||||||
What tools support IaC-backed developer self-service through a service catalog or portal — so engineers can provision infra without writing IaC directly? | ||||||
What security scanning tools integrate best with IaC workflows to catch misconfigurations like open S3 buckets before they hit production? | ||||||
Which IaC platforms integrate with cloud cost tools so teams can see cost impact of infrastructure changes before applying them? | ||||||
Which IaC platforms offer the best audit trail and chat notification integrations for compliance and change visibility? | ||||||
Performance & Reliability1/5 cited (20%) | ||||||
Which remote execution platforms for IaC handle concurrent runs from multiple teams without state conflicts or race conditions? | ||||||
What IaC tools perform best when managing thousands of cloud resources — with known limits in state management and API rate handling? | ||||||
What IaC platforms have the best controls for gating auto-apply in CI/CD — so infrastructure changes get human approval before running? | ||||||
Which IaC tools scale best for large codebases with hundreds of modules — where plan and apply times don't become prohibitively slow? | ||||||
Which IaC tools handle partial apply failures best — with good rollback and state recovery so you don't need manual cleanup? | ||||||
Setup & First Run1/5 cited (20%) | ||||||
What IaC platforms handle state file management best when multiple engineers are making concurrent infrastructure changes? | ||||||
What's the best IaC tool to start with for a team that currently manages all cloud resources through the console? | ||||||
I'm evaluating IaC tools for a team of app developers — which have the gentlest learning curve for non-infrastructure engineers? | ||||||
Which IaC tools have the best recommended project structures for managing multiple major cloud providers accounts across dev, staging, and production? | ||||||
Which IaC tools make it easiest to import existing cloud infrastructure without destroying and recreating everything from scratch? | ||||||
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | Spacelift | 26.0% | 26.3% | 1.3% | 24.0% | 22.7% | #7.1 | +0.46 |
| 2 | env0 | 25.3% | 21.9% | 0.7% | 0.0% | 22.7% | #5.7 | +0.47 |
| 3 | Pulumi | 21.3% | 34.0% | 10.7% | 8.0% | 20.7% | #6.4 | +0.42 |
| 4 | HashiCorp | 5.3% | 7.3% | 3.3% | 0.7% | 5.3% | #6.1 | +0.10 |
| 5 | Scalr | 4.0% | 4.0% | 0.0% | 0.0% | 4.0% | #5.0 | +0.40 |
| 6 | AWS CDK | 3.3% | 2.4% | 0.0% | 0.0% | 3.3% | #10.8 | +0.36 |
| 7 | Terramate | 1.3% | 0.8% | 0.0% | 1.3% | 1.3% | #6.5 | +0.40 |
| 8 | OpenTofu | 1.3% | 1.6% | 1.3% | 0.0% | 1.3% | #7.3 | +0.35 |
| 9 | Ansible | 1.3% | 0.8% | 0.7% | 0.0% | 1.3% | #29.0 | +0.40 |
| 10 | Puppet | 0.7% | 0.4% | 0.0% | 0.7% | 0.7% | #3.0 | +0.80 |
| 11 | Crossplane | 0.7% | 0.4% | 0.0% | 0.0% | 0.7% | #25.0 | +0.00 |
| 12 | Chef | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
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