VWO ranks #12 in Feature Flags & Experimentation AI search.

VWO, the flagship product of Wingify (founded 2009, New Delhi), is an end-to-end digital experience optimization platform combining web and mobile A/B testing, behavioral analytics, feature flags, progressive rollouts, personalization, and a customer data platform in one suite. Bootstrapped to profitability and acquired by Everstone Capital for ~$200M in January 2025, VWO serves 40,000+ customers across 190+ countries including eBay, Ubisoft, Samsung, and Meliá Hotels. Its no-code visual editor, Bayesian SmartStats engine, and AI copilot (VWO Copilot) allow marketing, product, and engineering teams to instrument experiments at startup speed with enterprise-grade governance, security certifications (SOC 2 Type II, ISO 27001, GDPR, CCPA, HIPAA-compliant), and 24×7 dedicated support.

VWO (Visual Website Optimizer) by Wingify is a full-stack experimentation and digital experience optimization platform. Its core products are VWO Testing (web, mobile, server-side A/B and multivariate testing), VWO Feature Experimentation (feature flags, progressive rollouts, and server-side experiments with SDKs in 10+ languages), VWO Insights (heatmaps, session recordings, form analytics, funnels, surveys), VWO Personalize (segment-level experience personalization), VWO Data360 (built-in CDP for unified visitor profiles), VWO Web Rollouts, and VWO Plan (program management and hypothesis pipeline). VWO Copilot sits across the platform providing AI-driven variation creation, targeting suggestions, and heatmap/recording summarization.