Mixpanel pricing context

Mixpanel offers three tiers. Free: permanently free, capped at 1M monthly events, 5 saved reports per seat, 10K monthly session replays, and 30 Spark AI queries per month—no credit card required. Growth: starts at $0 with the first 1M events free, then $0.28 per 1,000 events (volume discounts available up to 20M events/month), includes unlimited reports, 20K free monthly session replays (customizable up to 500K), behavioral cohorts, and 60 AI queries per month; pricing is event-volume based with a built-in calculator on the pricing page. Enterprise: custom pricing negotiated with sales, supports up to 1 trillion events, adds advanced governance, HIPAA compliance tools, customizable data retention, 24/7 support, a dedicated account manager, and 300 AI queries per month. A Startup Program offers qualifying early-stage companies (founded <5 years, <$8M total funding) their first year free.