
AI visibility report
AI visibility report for Specify in Design Systems & Component Libraries.
Outside the top three on 22 of the 25 prompts buyers actually ask.
Chromatic is cited on 13 of those losses.
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Start free trialStill absent from 97.3% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
Specify was a French SaaS startup that built a cloud-based design token management platform, branding itself as the 'Design Token Engine' and the industry's first Design Data Platform. Founded in Paris in 2018 by four co-founders, it enabled design and engineering teams to collect design tokens and assets from Figma, Tokens Studio, or raw JSON, then automatically transform and distribute them to code repositories in formats such as CSS, Tailwind, React Native, and Flutter using an open-source parser pipeline. The platform supported 50+ token types, offered GitHub automation, REST API, CLI, and was SOC 2 Type II certified. Customers included Pitch, Carrefour, Dashlane, Epic Games, and Comcast Business. The company raised ~$5.5M total across pre-seed and seed rounds before announcing it would sunset on November 15, 2024.