Pricing
Fivetran pricing context
Human-reviewed pricing summary paired with DevTune’s public AI search visibility benchmark.
Reviewed pricing summary
- Fivetran uses consumption-based pricing measured in Monthly Active Rows (MAR) per connection.
- A Free tier provides up to 500,000 MAR for connections, 3,500 MAR for activations, and 5,000 monthly model runs for transformations at no cost.
- Paid plans—Standard, Enterprise, and Business Critical—are differentiated by sync frequency (15-minute on Standard, 1-minute on Enterprise+), connector access (enterprise DB connectors on Enterprise+), security features (customer-managed encryption keys and private networking on Business Critical), and compliance certifications.
- Annual contracts save up to 22% with a minimum commitment of $12,000/year.
- Enterprise License Agreements (ELAs) offer fixed annual pricing with no consumption caps for customers migrating full workloads.
- Each new connection includes a 14-day free trial.
- Pricing moved from an account-wide to a per-connector MAR model in March 2025.
- Available via AWS, GCP, and Azure Marketplaces.
Benchmark context
#3
of 12 in Data Engineering & ETL/ELT Pipelines
36.0%
AI search visibility
Sources and verification
Pricing changes often. Treat this page as evaluation context and verify contract terms, usage limits, and add-ons against the vendor’s current materials before making a buying decision.