AI visibility report
Kinde ranks #7 in Authentication & Identity AI search.
Outside the top three on 22 of the 25 prompts buyers actually ask.
WorkOS is cited on 15 of those losses.
Free trial. Setup comes pre-filled for Kinde.
Track Kinde across these prompts daily.
Start free trial#7 among 9 vendors · still absent from 95.3% of tracked prompt responses
Top-3 citations across 150 prompt × platform pairs
Peer Ranking
Key Metrics
Platform Breakdown
Perplexity
Gemini Search
Google AI Mode
ChatGPT
Bing Copilot
GrokVisible, but narrative can improve. Kinde ranks #7 on presence but #8 on sentiment. The brand appears relatively often, but competitors may be getting more favorable language when they appear.
Where Kinde is losing
Prompts where competitors are visible and Kinde is not.
These prompt-level losses are the first prompts to track and repair.
Where Kinde is winning
No clear strengths identified yet.
Where Kinde is losing5
Which managed auth platforms support webhooks or event streams so your app can react to login, logout, and account changes in real time?
Competitors on 5 platforms
Track this promptWhich auth SDKs work best for a React SPA that needs token refresh, protected routes, and user context without a lot of boilerplate?
Competitors on 5 platforms
Track this promptWhich managed identity platforms have the best tooling for migrating existing users and hashed passwords from a homegrown auth system?
Competitors on 4 platforms
Track this promptWhich auth platforms integrate best with Next.js or Remix for server-side session management in modern full-stack apps?
Competitors on 4 platforms
Track this promptWhat platforms let you add enterprise SSO to a B2B SaaS product without building SAML or OIDC integration from scratch?
Competitors on 4 platforms
Track this prompt
Track Kinde daily before the next report refresh.
Track these gapsResearch dossierCapabilities, use cases, sources, reviews, pricing, and FAQ
Overview
Kinde is an Australian developer platform that unifies authentication, subscription billing, feature flags, and user management into a single SDK-first product for SaaS teams. Founded in 2021 in Sydney by Atlassian and Campaign Monitor alumni, Kinde is designed to eliminate the redundant infrastructure work — auth, access control, billing — that founders rebuild repeatedly before they can ship their core product. Trusted by over 70,000 developers, Kinde supports the full range of modern auth methods (passwordless, social, SAML/SSO, MFA), B2B multi-tenancy, RBAC, and integrated Stripe-powered billing. Its pricing is transparent and developer-friendly, with a free tier supporting up to 10,500 MAU and paid plans starting at $25/month. Kinde targets startups through growth-stage SaaS teams seeking a cost-effective, single-vendor alternative to Auth0 or fragmented toolchains.
Kinde is an integrated developer platform providing authentication, authorization, billing, feature flags, and user management under a single SDK. It enables SaaS teams to add secure sign-in, multi-tenant access control, recurring subscription billing, and feature release management to their products with minimal code, positioning itself as an all-in-one infrastructure layer that lets founders focus on their core product rather than commodity infrastructure.
Key Facts
- Founded
- 2021
- HQ
- Sydney, Australia
- Founders
- Ross Chaldecott, Dave Berner, Evgeny Komarevtsev
- Employees
- 1-10
- Funding
- $10.6M
- Customers
- 70,000+ developers
- Status
- Private
Target users
Key Capabilities10
- Authentication: password, passwordless (email magic link, SMS), social login (Google, Apple, GitHub, Slack, etc.), SAML, enterprise SSO (Entra ID, Okta, custom SAML)
- Multi-factor authentication (MFA) via authenticator app, email, and SMS
- Role-based access control (RBAC) with unlimited custom roles and permissions
- Multi-tenancy / B2B organizations with per-org branding, auth settings, and feature flags
- Integrated subscription billing with metered/feature-based pricing, self-serve customer portal, and Stripe payment processing
- Feature flags with per-user and per-org targeting, environment scoping, and token embedding
- Machine-to-machine (M2M) OAuth 2.1 authentication with custom claims and token lifecycle management
- Custom auth workflows (JavaScript actions triggered on auth events)
- User management with self-serve import/export, audit logs, custom properties, and JIT provisioning
- Custom branding: page designer (Liquid, React, CSS), custom domains, light/dark mode, white-label portal
Key Use Cases7
- SaaS startups replacing Auth0 or self-built auth to reduce cost and time-to-market
- B2B SaaS teams implementing multi-tenant organization isolation, enterprise SSO, and RBAC
- Founders combining auth and subscription billing under a single integration to avoid vendor sprawl
- Teams migrating from Auth0, Firebase, or custom identity servers with minimal code rewrites
- Product teams managing feature rollouts and gated access via integrated feature flags
- AI and mobile application developers requiring scalable, low-friction user sign-on
- Enterprise SaaS products requiring SAML, SCIM (coming), domain-based provisioning, and compliance (SOC 2, ISO 27001, HIPAA)
Kinde customer outcomes
~90% reduction in monthly authentication bill
Payroll SaaS company (part of Sinco ERP, Latin America) migrated 7,000 active users from Auth0 to Kinde in 48 hours after Auth0 forced an upgrade costing over $2,000/month. The migration was completed via API with no user disruption.
8,000%+ customer base growth year-over-year
Kinde's collective customer base grew over 8,000% in one year, with customers' combined end-users reaching 3 million, according to Capital Brief reporting on CEO Ross Chaldecott.
Recent Trend
How AI describes Kinde3
Kinde : Known for being "ready to use," Kinde provides robust B2B features like organization-level controls alongside standard authentication flows.
Which managed identity platforms have the best tooling for migrating existing users and hashed passwords from a homegrown auth system?
When it comes to speed from initial signup to a working login flow, Clerk and Kinde currently lead the pack, with Supabase Auth and WorkOS following closely behind.
Which third-party auth platforms are fastest to integrate into an existing web app — from signup to users logging in?
Kinde * Key Features: Home Realm Discovery (HRD) routes users by domain or email to their enterprise IdP or social provider seamlessly.
Which managed auth platforms support both B2C social login and B2B enterprise SSO from the same product without needing separate solutions?
Most cited sources8
9Kinde What are the top 10 enterprise authentication providers in 2026?
kinde.com·Comparison
- 6
Top 10 Authentication Providers for B2B Software 2025
kinde.com·Blog Post
- 5
Kinde Authentication providers for consumer software apps compared: Top 10 options in 2025
kinde.com·Comparison
- 4
Kinde 2026 Best Auth Providers: Top 5 Compared
kinde.com·Comparison
- 3
Kinde Top 10 Authentication providers for B2C software (2025)
kinde.com·Comparison
- 3
Other strong options
kinde.com·Comparison
Alternatives in Authentication & Identity6
Kinde positions itself as a cost-effective, developer-first alternative to Auth0 and Clerk, explicitly targeting SaaS founders who are frustrated by the high cost and complexity of incumbent auth providers.
- Its primary differentiator is an all-in-one unified platform combining authentication, billing, feature flags, and user management under a single SDK and one bill — reducing the need to stitch together multiple vendors.
- Kinde markets directly against Auth0 pricing, claiming to offer comparable or better functionality at roughly half the cost.
- The brand leans heavily on its founder-friendly ethos (free tier up to 10,500 MAU, no credit card required) and its Atlassian/Campaign Monitor pedigree to build credibility with growth-stage SaaS teams.
Reviews
Praised
- Ease of use and quick setup (2–5 minutes to integrate)
- Extensive SDK and framework coverage
- Responsive customer support via Discord and Slack
- Clear documentation and code examples
- Generous free tier with no credit card required
- Competitive and transparent pricing vs. Auth0
- Smooth migrations from Auth0 and Firebase
- Integrated RBAC and multi-tenancy out of the box
Criticized
- Missing or incomplete billing and customer management features
- Documentation occasionally out of date or vague for edge cases
- Insufficient online resources for independent troubleshooting
- Integration issues requiring workarounds for some use cases
- No .NET Framework SDK (only modern .NET supported)
- Limited third-party integrations compared to more established providers
Kinde holds a 4.7 out of 5 rating on G2 across 42 verified reviews, outscoring Auth0 (4.3/5) on user satisfaction despite a smaller review volume. Users consistently praise its ease of setup (often described as minutes to integrate), extensive SDK coverage, clean documentation, responsive support via Discord and Slack, and competitive pricing. Recurring criticisms include gaps in advanced billing features, inconsistent documentation for edge cases, and historically limited webhook configurability. The small review base reflects Kinde's early growth stage and primarily small-business user segment (97.6% of G2 reviewers are from small businesses).
Pricing
Free tier: up to 10,500 MAU forever, no credit card required, includes auth, billing, feature flags, MFA, SAML, and custom domains.
- Pro
$25/month — adds API keys, unlimited webhooks, custom OAuth2, Google Analytics, and SOC 2 report.
- Plus
$75/month — adds unlimited enterprise SSO at no extra cost, API scopes, domain restrictions, Hotjar, and workflow preview.
- Scale
$250/month — adds per-org custom domain/email/MFA, SCIM (coming soon), 30-day audit logs, ISO 27001 full reports, and HIPAA/BAA (price varies).
- Enterprise
custom pricing with dedicated infrastructure options, custom SLAs, and volume discounts. All plans include a per-customer billing transaction fee (0.7% Free/Pro, 0.6% Plus, 0.5% Scale); MAU is free for customers billed more than $4/month through Kinde.
Limitations
- Kinde is a young, small-team company (under 10 employees as of late 2024), which may raise concerns around long-term support and enterprise readiness.
- SCIM/directory sync was listed as 'coming soon' on the Scale plan as of mid-2025.
- G2 reviewers note gaps in advanced billing management features and historically limited webhook functionality (since addressed).
- Documentation is occasionally cited as incomplete or out of date for edge cases.
- Market presence on review platforms is limited (42 G2 reviews vs. 250+ for Auth0), reducing third-party validation depth.
- The integrated billing module depends on Stripe as the sole payment processor.
Frequently asked questions
Topic coverageCoverage by buyer topic
Topic Coverage
Prompt-Level Results
| Prompt | ChatGPT | Google AI Mode | Bing Copilot | Gemini Search | Perplexity | Grok |
|---|---|---|---|---|---|---|
Capability1/5 cited (20%) | ||||||
Which managed auth platforms support both B2C social login and B2B enterprise SSO from the same product without needing separate solutions? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Your brand and a competitor were cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Which enterprise identity platforms handle SCIM-based user provisioning and deprovisioning best when integrated with an HR system? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What are the differences between session-based and token-based auth in managed platforms, and which solutions handle mobile-first products best? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which identity providers have SOC 2 and HIPAA compliance certifications out of the box for products with those requirements? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which authentication platforms support step-up authentication and adaptive MFA based on risk signals like device or location? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Developer Experience2/5 cited (40%) | ||||||
Which auth SDKs work best for a React SPA that needs token refresh, protected routes, and user context without a lot of boilerplate? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which auth platforms give you good session and token-level diagnostics for debugging login issues reported by users? | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which managed auth platforms handle fine-grained roles and permissions well without requiring you to build your own authorization layer? | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which managed auth platforms give you the most control over UI customization — fully matching login and signup flows to your product's design system? | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Which identity platforms offer the best developer experience for machine-to-machine auth — issuing and rotating service tokens for backend services? | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Integrations & Ecosystem0/5 cited (0%) | ||||||
Which identity providers make it easiest to migrate users and configuration if you need to switch platforms in the future? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which managed auth platforms support webhooks or event streams so your app can react to login, logout, and account changes in real time? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What tools let you integrate an external identity provider with an API gateway so auth checks happen at the edge rather than in application code? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
What managed identity platforms connect to an existing PostgreSQL user database without requiring a full user migration? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
Which auth platforms integrate best with Next.js or Remix for server-side session management in modern full-stack apps? | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Performance & Reliability2/5 cited (40%) | ||||||
Which identity platforms best manage the latency difference between remote token introspection and local JWT validation in high-throughput APIs? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited |
I'm evaluating developer-focused auth platforms for a high-traffic consumer app — what should I look at to assess production-readiness? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which managed auth platforms have the best redundancy and outage handling so user logins aren't affected if the provider has downtime? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
How do self-hostable identity platforms compare to SaaS ones for scaling auth for a rapidly growing user base — which options scale better? | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Your brand and a competitor were cited | Neither your brand nor a competitor was cited |
Which managed identity platforms perform best at scale — handling millions of active sessions with low token issuance latency? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Setup & First Run1/5 cited (20%) | ||||||
Which managed identity platforms have the best tooling for migrating existing users and hashed passwords from a homegrown auth system? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What auth platforms handle multi-tenant authentication well for a SaaS app where each org needs its own identity configuration? | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which third-party auth platforms are fastest to integrate into an existing web app — from signup to users logging in? | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Your brand was cited | A competitor was cited | Neither your brand nor a competitor was cited |
What platforms let you add enterprise SSO to a B2B SaaS product without building SAML or OIDC integration from scratch? | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Which authentication platforms have the best developer experience for getting passkey-based login working in under an hour? | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited | Neither your brand nor a competitor was cited | A competitor was cited | Neither your brand nor a competitor was cited |
Turn this matrix into daily prompt monitoring.
Track prompt changesVertical Ranking
| # | Brand | PresencePres. | Share of VoiceSoV | DocsDocs | BlogBlog | MentionsMent. | Avg PosPos | Sentiment |
|---|---|---|---|---|---|---|---|---|
| 1 | Auth0 | 20.0% | 29.9% | 5.3% | 12.7% | 68.7% | #3.4 | +0.51 |
| 2 | WorkOS | 16.7% | 18.4% | 0.0% | 15.3% | 35.3% | #2.9 | +0.39 |
| 3 | Clerk | 13.3% | 18.4% | 4.7% | 0.7% | 35.3% | #2.9 | +0.51 |
| 4 | Descope | 10.7% | 9.8% | 1.3% | 8.0% | 16.7% | #5.0 | +0.27 |
| 5 | SuperTokens | 7.3% | 6.9% | 0.0% | 7.3% | 9.3% | #2.4 | +0.34 |
| 6 | FusionAuth | 6.7% | 5.7% | 0.7% | 4.0% | 15.3% | #2.9 | +0.32 |
| 7 | Kinde | 4.7% | 6.3% | 0.0% | 2.7% | 3.3% | #6.3 | +0.26 |
| 8 | Stytch | 4.0% | 4.6% | 1.3% | 2.7% | 25.3% | #3.9 | +0.45 |
| 9 | Keycloak | 0.0% | 0.0% | 0.0% | 0.0% | 19.3% | — | — |
Turn this into your team dashboard
Sign up to unlock project-level analytics, daily tracking, actionable insights, custom prompt configurations, adoption tracking, AI traffic analytics and more.
Free trial. Setup comes pre-filled from this report.