Auth0 pricing context

Auth0 offers four self-serve tiers for B2C and B2B use cases. Free: $0/month, up to 25,000 MAUs, includes 1 custom domain (credit card required), passwordless, unlimited social connections, 5 Organizations, basic attack protection, and 1 enterprise connection. Essentials: $35/month for up to 500 MAUs, adds higher limits, pro MFA, RBAC per organization, log streaming to Datadog/Splunk/AWS/Azure, and standard support. Professional: $240/month for up to 500 MAUs, adds custom database connections, enterprise MFA, and enhanced attack protection. Enterprise: custom pricing with 99.99% SLA, enterprise rate limits, private deployment option, and advanced security add-ons. Add-ons include Adaptive MFA, Fine-Grained Authorization, Attack Protection, M2M tokens, HIPAA BAA/PCI, and Highly Regulated Identity. A free startup program offers 100K MAUs and enterprise features for one year.