Who is Diffbot best for?

Diffbot is built for Data engineers and developers building structured data pipelines, Enterprise AI and ML teams requiring web-scale training datasets, Financial services and market intelligence analysts, B2B sales and marketing teams needing account and contact enrichment. Common use cases include Market intelligence and competitive monitoring using structured web data; News and media monitoring with entity-level topic and sentiment tagging; AI/ML training data acquisition from public web sources.

How is Diffbot priced?

Diffbot offers four tiers billed monthly with no contracts required. Free: $0/month, 10,000 credits, full API access, 5 calls/minute. Startup: $299/month, 250,000 credits at $0.001/credit, 5 calls/second. Plus: $899/month, 1,000,000 credits at $0.0009/credit, 25 active crawls, 3 user licenses, 25 calls/second. Enterprise: custom pricing with 100+ active crawls, custom credit allotment, custom SLA, and managed solutions. Credits are consumed per activity: 1 credit per page extracted, 25 credits per Knowledge Graph entity exported or enriched, 100 credits per facet query or enrichment with refresh. A free Startup-tier plan is available to students and academic researchers through the Diffbot for Students program.

What are the alternatives to Diffbot?

Common Web Data Infrastructure for AI alternatives to Diffbot include Firecrawl, Bright Data, Apify, ScrapingBee, Zyte. See the full comparison hub at /verticals/web-data-infrastructure-for-ai/compare.

What do users praise about Diffbot?

Users frequently praise: Powerful and comprehensive Knowledge Graph with broad entity coverage; Reliable crawlers that remain stable through website design changes; Responsive and helpful customer support team; DQL query language flexibility and GUI testing interface; Global, multi-language web data with English-normalized metadata; Ease of integration for developers via REST API and JSON output; Strong data accuracy and coverage for organizations and people.

What are common complaints about Diffbot?

Frequently cited limitations: Steep learning curve for Diffbot Query Language (DQL); API-first platform requires developer skills; non-technical users struggle; Raw output can be messy and requires cleaning before downstream use; Occasional API instability reported by some users; Limited no-code or visual interface for non-developer workflows; Advanced features hard to leverage without internal engineering resources.

When was Diffbot founded and where?

Diffbot was founded in 2010, headquartered in Menlo Park, CA, USA by Mike Tung.

Diffbot reports 30-35 employees, 400+ customers, ~$3.1M ARR.

AI visibility report

Diffbot ranks #11 in Web Data Infrastructure for AI AI search.

Outside the top three on 24 of the 25 prompts buyers actually ask.

Firecrawl is cited on 21 of those losses.

25 prompts

6 platforms

Updated Aug 15, 2026 - refreshed weekly

Track Diffbot daily

Free trial. Setup comes pre-filled for Diffbot.

Track Diffbot across these prompts daily.

Start free trial

1percent

Presence Rate

Low presence

#11 among 12 vendors · still absent from 98.7% of tracked prompt responses

Top-3 citations across 150 prompt × platform pairs

+0.30

Sentiment

-1.00.0+1.0

Positive

#11of 12

Peer Ranking

#1#12

Below averagein Web Data Infrastructure for AI

Key Metrics

Presence Rate

1.3%

Share of Voice

0.8%

Avg Position

#41.0

Docs Presence

0.7%

Blog Presence

0.7%

Brand Mentions

7.3%

Platform Breakdown

ChatGPT

4%1/25 prompts

Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ

Overview

Diffbot is a Menlo Park, California-based AI company that transforms the public web into machine-readable, structured data. Founded around 2010 and backed by investors including Felicis Ventures, Tencent, and Bloomberg Beta, Diffbot operates one of the world's only independent commercial web crawls. Its flagship product, the Knowledge Graph, aggregates over 10 billion entities and 1 trillion facts from billions of web pages, queryable via Diffbot Query Language. Additional products include Extract (AI-powered page extraction), Crawl (automated site crawling), a Natural Language Processing API, and LeadGraph for B2B lead intelligence. Diffbot serves over 400 companies including Andreessen Horowitz, FactSet, FINRA, Indeed, and Snapchat, targeting data engineers, AI researchers, and enterprise intelligence teams. The platform integrates natively into LangChain and Neo4j ecosystems for GraphRAG use cases.

AI visibility report

Diffbot ranks #11 in Web Data Infrastructure for AI AI search.

Outside the top three on 24 of the 25 prompts buyers actually ask.

Firecrawl is cited on 21 of those losses.

25 prompts

6 platforms

Updated Aug 15, 2026 - refreshed weekly

Track Diffbot daily

Free trial. Setup comes pre-filled for Diffbot.

Track Diffbot across these prompts daily.

Start free trial

1percent

Presence Rate

Low presence

#11 among 12 vendors · still absent from 98.7% of tracked prompt responses

Top-3 citations across 150 prompt × platform pairs

+0.30

Sentiment

-1.00.0+1.0

Positive

#11of 12

Peer Ranking

#1#12

Below averagein Web Data Infrastructure for AI

Key Metrics

Presence Rate

1.3%

Share of Voice

0.8%

Avg Position

#41.0

Docs Presence

0.7%

Blog Presence

0.7%

Brand Mentions

7.3%

Platform Breakdown

ChatGPT

4%1/25 prompts

Research dossierCapabilities, use cases, sources, reviews, pricing, and FAQ

Overview

Reviews

4.9/5G2·29+

Praised

Powerful and comprehensive Knowledge Graph with broad entity coverage
Reliable crawlers that remain stable through website design changes
Responsive and helpful customer support team
DQL query language flexibility and GUI testing interface
Global, multi-language web data with English-normalized metadata
Ease of integration for developers via REST API and JSON output
Strong data accuracy and coverage for organizations and people

Criticized

Steep learning curve for Diffbot Query Language (DQL)
API-first platform requires developer skills; non-technical users struggle
Raw output can be messy and requires cleaning before downstream use
Occasional API instability reported by some users
Limited no-code or visual interface for non-developer workflows
Advanced features hard to leverage without internal engineering resources

Diffbot is rated 4.9 out of 5 on G2 from 29 verified reviews. Users consistently highlight the power and reliability of the Knowledge Graph, the stability of its crawlers compared to brittle rules-based scrapers, and the responsiveness of its customer support team. Reviewers in financial services, recruiting, and market intelligence cite strong data accuracy and global coverage. The most frequently cited criticism is the steep learning curve associated with the Diffbot Query Language and the requirement for developer resources to unlock advanced features; non-technical users report difficulty working independently with the platform.

Prompt	ChatGPT	Perplexity	Bing Copilot	Google AI Mode	Gemini Search	Grok
Capability0/5 cited (0%)
I need to extract and chunk web content automatically for an LLM agent — which web data services offer built-in chunking or semantic splitting?	A competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited
Looking for a web extraction platform that converts full websites into structured markdown for a retrieval-augmented generation system — what are my options?

#	Brand	PresencePres.	Share of VoiceSoV	DocsDocs	BlogBlog	MentionsMent.	Avg PosPos	Sentiment
1	Firecrawl	51.3%	28.8%	6.0%	40.0%	60.7%	#21.2	+0.47
2	Bright Data	32.7%	17.9%	6.0%	27.3%	54.7%	#24.4	+0.50
3	Apify	26.7%	16.1%	11.3%	9.3%	54.0%	#34.9	+0.51
4	ScrapingBee	19.3%	9.6%	2.7%	16.0%	26.7%	#32.0	+0.56
5	Zyte	16.7%	9.3%	8.7%	8.0%	26.0%	#33.0	+0.60
6	Oxylabs	16.0%	6.8%	4.0%	9.3%	36.7%	#29.8	+0.49
7	Scrapfly	11.3%	3.2%	0.7%	10.0%	9.3%	#19.5	+0.44
8	Jina AI	8.0%	4.1%	0.7%	0.7%	6.0%	#41.9	+0.39
9	Crawl4AI	6.0%	2.4%	4.7%	0.0%	22.7%	#17.4	+0.59
10	Octoparse	4.0%	0.9%	0.0%	3.3%	2.7%	#18.6	+0.17
11	Diffbot	1.3%	0.8%	0.7%	0.7%	7.3%	#41.0	+0.30
12	Crawlee	0.0%	0.0%	0.0%	0.0%	0.0%	—	—

Developer Experience1/5 cited (20%)
I'm a tech lead evaluating proxy and scraping platforms — which ones have SDKs and client libraries that don't feel like an afterthought?	A competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	A competitor was cited	A competitor was cited

Integrations & Ecosystem0/5 cited (0%)
What web data infrastructure platforms work best alongside open-source LLM orchestration tools for building self-updating knowledge bases?	A competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	A competitor was cited

Performance & Reliability1/5 cited (20%)
Which web scraping API providers have the best uptime and success rate guarantees for production AI data pipelines?	A competitor was cited	A competitor was cited	A competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited

Diffbot ranks #11 in Web Data Infrastructure for AI AI search.

Key Metrics

Platform Breakdown

Overview

Diffbot ranks #11 in Web Data Infrastructure for AI AI search.

Key Metrics

Platform Breakdown

Overview

Prompts where competitors are visible and Diffbot is not.

Where Diffbot is winning

Where Diffbot is losing5

Key Facts

Key Capabilities10

Key Use Cases8

Diffbot customer outcomes

Recent Trend

How AI describes Diffbot3

Most cited sources6

Alternatives in Web Data Infrastructure for AI6

Reviews

Pricing

Limitations

Topic Coverage

Prompt-Level Results

Vertical Ranking

Turn this into your team dashboard

Frequently asked questions

Setup & First Run0/5 cited (0%)
I'm evaluating web data extraction platforms for an AI startup — which ones let me go from signup to first successful structured data extraction the fastest?	A competitor was cited	A competitor was cited	Neither your brand nor a competitor was cited	A competitor was cited	A competitor was cited	A competitor was cited

Diffbot ranks #11 in Web Data Infrastructure for AI AI search.

Key Metrics

Platform Breakdown

Overview

Diffbot ranks #11 in Web Data Infrastructure for AI AI search.

Key Metrics

Platform Breakdown

Overview

Prompts where competitors are visible and Diffbot is not.

Where Diffbot is winning

Where Diffbot is losing5

Key Facts

Key Capabilities10

Key Use Cases8

Diffbot customer outcomes

Recent Trend

How AI describes Diffbot3

Most cited sources6

Alternatives in Web Data Infrastructure for AI6

Reviews

Pricing

Limitations

Topic Coverage

Prompt-Level Results

Vertical Ranking

Turn this into your team dashboard

Frequently asked questions

What does Diffbot do?

Who is Diffbot best for?

How is Diffbot priced?

What are the alternatives to Diffbot?

What do users praise about Diffbot?

What are common complaints about Diffbot?

When was Diffbot founded and where?

How big is Diffbot?