Pricing
Applitools pricing context
Human-reviewed pricing summary paired with DevTune’s public AI search visibility benchmark.
Reviewed pricing summary
- Applitools uses a custom, quote-only pricing model based on 'Test Units'—its primary consumption metric.
- Three tiers exist: Starter (50 Test Units, unlimited users and test executions, public cloud deployment, free trial available), Public Cloud (50+ Test Units, adds one-year data retention and a dedicated customer success engineer), and Dedicated Cloud (adds SSO/SAML, enterprise-grade security and compliance, tailored configuration; optional on-premises deployment available as an add-on for the Eyes product).
- Annual contracts are standard.
- No public dollar figures are published; all paid tiers require contacting sales.
Benchmark context
#5
of 12 in Testing & QA
9.6%
AI search visibility
Sources and verification
Pricing changes often. Treat this page as evaluation context and verify contract terms, usage limits, and add-ons against the vendor’s current materials before making a buying decision.