Applitools pricing context

Applitools uses a custom, quote-only pricing model based on 'Test Units'—its primary consumption metric. Three tiers exist: Starter (50 Test Units, unlimited users and test executions, public cloud deployment, free trial available), Public Cloud (50+ Test Units, adds one-year data retention and a dedicated customer success engineer), and Dedicated Cloud (adds SSO/SAML, enterprise-grade security and compliance, tailored configuration; optional on-premises deployment available as an add-on for the Eyes product). Annual contracts are standard. No public dollar figures are published; all paid tiers require contacting sales.