Pricing

Rootly, Inc. pricing context

Human-reviewed pricing summary paired with DevTune’s public AI search visibility benchmark.

Reviewed pricing summary

  • Rootly prices Incident Response and On-Call as separate products, each with an Essentials tier at $20/user/month and an Enterprise tier at custom pricing.
  • AI SRE is priced separately via custom quote.
  • Discounts are offered when all three modules (IR, On-Call, AI SRE) are bundled.
  • Startup discounts of up to 50% are available for companies with fewer than 100 employees, less than $50M raised, and less than 5 years in business; companies with fewer than 25 employees can pay what they can.
  • A 14-day free trial with full feature access is available.
  • Rootly is listed on the AWS Marketplace for EDP-eligible procurement.
  • Third-party data from Vendr (cited in an incident.io competitive review) indicates an average contract value of approximately $13,066, with Essentials contracts for 20–50 users typically ranging from $15,000–$30,000 annually; this data should be treated as approximate and unverified by Rootly.

Benchmark context

#2

of 11 in Incident Management & On-Call

25.6%

AI search visibility

Sources and verification

Pricing changes often. Treat this page as evaluation context and verify contract terms, usage limits, and add-ons against the vendor’s current materials before making a buying decision.