Rootly, Inc. pricing context

Rootly prices Incident Response and On-Call as separate products, each with an Essentials tier at $20/user/month and an Enterprise tier at custom pricing. AI SRE is priced separately via custom quote. Discounts are offered when all three modules (IR, On-Call, AI SRE) are bundled. Startup discounts of up to 50% are available for companies with fewer than 100 employees, less than $50M raised, and less than 5 years in business; companies with fewer than 25 employees can pay what they can. A 14-day free trial with full feature access is available. Rootly is listed on the AWS Marketplace for EDP-eligible procurement. Third-party data from Vendr (cited in an incident.io competitive review) indicates an average contract value of approximately $13,066, with Essentials contracts for 20–50 users typically ranging from $15,000–$30,000 annually; this data should be treated as approximate and unverified by Rootly.