Pricing
Optimizely pricing context
Human-reviewed pricing summary paired with DevTune’s public AI search visibility benchmark.
Reviewed pricing summary
- All Optimizely products are sold on a quote-based, custom pricing model with no publicly listed tiers for production workloads.
- A free feature flagging plan ('Optimizely Rollouts') is available for startups and includes basic feature flags and one A/B test.
- Third-party review analysis estimates enterprise contracts for Feature or Web Experimentation begin around $36,000–$100,000 per year, scaling with traffic volume, number of modules, and team size.
- Effective May 2025, Opal AI features transition to a credit-based usage billing model across Feature Experimentation, Web Experimentation, CMS, CMP, Personalization, and ODP.
- Buyers must submit a request-pricing form to receive a commercial quote.
Benchmark context
#10
of 12 in Feature Flags & Experimentation
9.6%
AI search visibility
Sources and verification
Pricing changes often. Treat this page as evaluation context and verify contract terms, usage limits, and add-ons against the vendor’s current materials before making a buying decision.