Optimizely pricing context

All Optimizely products are sold on a quote-based, custom pricing model with no publicly listed tiers for production workloads. A free feature flagging plan ('Optimizely Rollouts') is available for startups and includes basic feature flags and one A/B test. Third-party review analysis estimates enterprise contracts for Feature or Web Experimentation begin around $36,000–$100,000 per year, scaling with traffic volume, number of modules, and team size. Effective May 2025, Opal AI features transition to a credit-based usage billing model across Feature Experimentation, Web Experimentation, CMS, CMP, Personalization, and ODP. Buyers must submit a request-pricing form to receive a commercial quote.