Pricing
Pendo pricing context
Human-reviewed pricing summary paired with DevTune’s public AI search visibility benchmark.
Reviewed pricing summary
- Pendo offers five tiers: Free (up to 500 MAUs, includes basic analytics, in-app guides, and branded NPS), Base, Core, Pulse, and Ultimate.
- Paid tiers are priced on a custom, negotiated basis driven by Monthly Active Users (MAU) volume and selected feature modules; specific prices are not publicly listed.
- Third-party procurement data (Vendr, 465 transactions) shows a range of approximately $18,010–$133,207/year with a median around $47,000/year.
- Early-stage quotes for Base have been reported at roughly $8,000/year for 2,000 MAUs; enterprise implementations can reach $120,000+/year on multi-year contracts.
- Volume discounts and significant negotiation flexibility (40–46% discounts reported for new deals) are common.
- Hidden costs including implementation fees, add-on modules (Predict, Listen, Agent Analytics), and MAU overage charges can add 30–50% to the base contract value.
Benchmark context
#4
of 11 in Developer Analytics & Product Analytics
19.2%
AI search visibility