Pricing

Pendo pricing context

Human-reviewed pricing summary paired with DevTune’s public AI search visibility benchmark.

Pendo offers five tiers: Free (up to 500 MAUs, includes basic analytics, in-app guides, and branded NPS), Base, Core, Pulse, and Ultimate. Paid tiers are priced on a custom, negotiated basis driven by Monthly Active Users (MAU) volume and selected feature modules; specific prices are not publicly listed. Third-party procurement data (Vendr, 465 transactions) shows a range of approximately $18,010–$133,207/year with a median around $47,000/year. Early-stage quotes for Base have been reported at roughly $8,000/year for 2,000 MAUs; enterprise implementations can reach $120,000+/year on multi-year contracts. Volume discounts and significant negotiation flexibility (40–46% discounts reported for new deals) are common. Hidden costs including implementation fees, add-on modules (Predict, Listen, Agent Analytics), and MAU overage charges can add 30–50% to the base contract value.