mParticle pricing context

mParticle does not publish specific pricing. It uses a value-based pricing model with 'mParticle Credits' as a universal consumption currency drawn down by event volume, profile count, audience activations, and feature usage (Cortex AI, Profile API, etc.). Custom enterprise contracts determine the per-unit credit price. Vendr reports an average annual cost of approximately $156,000 based on a small sample of completed deals. G2 users describe the pricing tier as high ('$$$$$' on the perceived cost scale), with implementation averaging 3 months. mParticle previously used per-user and per-event models; the current value-based pricing was introduced to align cost with value delivered. Total cost of ownership should account for downstream activation tool licensing, as mParticle does not natively send email, push, or SMS.