Hightouch pricing context

Hightouch offers a Free tier limited to 2 active syncs per month with no charge. A Self-serve tier supports 10 active syncs per month; both self-serve tiers cap operations at 100M per month and restrict sync frequency to hourly. Paid plans use a usage-based, composable model with no MTU (monthly tracked user) caps and no seat limits. A Growth plan starts at approximately $1,000/month. A Business tier for larger deployments (1M–10M monthly tracked rows) typically ranges from $6,000 to $20,000+/month with per-volume discounts. Enterprise pricing is custom-quoted. Vendr transaction data indicates the median buyer pays approximately $15,000/year, with an average 26% discount achievable through negotiation. Annual and multi-year contracts unlock better per-sync rates.